The Hidden Persuaders

The Hidden Persuaders

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon

"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review

"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker

Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.

A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.

Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

  • Format: Paperback | 200 pages
  • Dimensions: 140 x 210 x 12.7mm | 225g
  • Publication date: 10 Oct 2007
  • Publisher: Ig Publishing
  • Publication City/Country: Brooklyn, United States
  • Language: English
  • ISBN10: 097884310X
  • ISBN13: 9780978843106
  • Bestsellers rank: 65,196

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The Hidden Persuaders
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Pages: 316
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Pages: 306
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An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things t
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The Hidden Persuaders
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Pages: 242
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The Hidden Persuaders
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The Synthetic Beast
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The Branded Mind
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The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the d
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Vance Packard and American Social Criticism
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Type: BOOK - Published: 2000-11-09 - Publisher: Univ of North Carolina Press

Vance Packard's bestselling books--Hidden Persuaders (1957), Status Seekers (1959), and Waste Makers (1960)--taught the generation that came of age in the late