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An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--"Salon" "Fascinating, entertaining and thought-stimulating."--"The New York Times Book Review" "A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--"The New Yorker" Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, "The Hidden Persuaders" is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, "The Hidden Persuaders" was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, "The Hidden Persuaders" has sold over one million copies, and forever changed the way we look at the world of advertising. Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were "The Status Seekers," which described American social stratification and behavior, "The Waste Makers, " which criticizes planned obsolescence, and "The Naked Society," about the threats to privacy posed by new technologies.
Fourteen members of Congress,abducted right from the Senate floor. For centuries the Jani have hidden among us, gathering artifacts of great historical significance, accumulating power, infiltrating the highest offices of governments around the world. The Jani have influenced history for nearly two millennia. Within the Order, a new faction arises: The Novensiles. Using the power and reach of the Jani, this new group wants to create a true new world order. And now they are accelerating their plans. When fourteen members of the Senate are abducted on live television signs point to the Jani. Doctor Dan Kotler and Agent Roland Denzel are called in to help find the Congresspeople and to uncover the plans of this hidden Order before they can use their influence to take dominion over the world. Influence is the currency of the Novensiles and the Jani. Kotler and Denzel may pay a higher price. THE HIDDEN PERSUADERS IS THE NINTH FULL-LENGTH NOVEL IN KEVIN TUMLINSON'S DAN KOLTER ARCHAEOLOGICAL THRILLERS
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
Vance Packard's bestselling books--Hidden Persuaders (1957), Status Seekers (1959), and Waste Makers (1960)--taught the generation that came of age in the late 1950s and early 1960s about the dangers posed by advertising, social climbing, and planned obsolescence. Like Betty Friedan and William H. Whyte, Jr., Packard (1914- ) was a journalist who played an important role in the nation's transition from the largely complacent 1950s to the tumultuous 1960s. He was also one of the first social critics to benefit from and foster the newly energized social and political consciousness of this period. Based in part on interviews with Packard, Daniel Horowitz's intellectual biography focuses on the period during which Packard left magazine writing to author his most famous works of social criticism. Horowitz traces the influence of Packard's education and early years in rural Pennsylvania, providing a deeper understanding of his thought and his later books. Packard's life, Horowitz contends, illuminates the dilemmas of a freelance social critic without inherited wealth or academic affiliation. His career also expands our understanding of how one era shaped the next, underscoring how the adversarial 1960s drew on the mass culture of the previous decade. Originally published in 1994. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
