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The aliens have arrived on Earth, and scoring with one of the Grakyn will assure advertiser Michael Balsinger's success--but scoring may depend on bizarre criteria of oral hygiene.
A healthy smile is the foundation of natural beauty. This book will guide you through the often-misunderstood realm of natural dental care. Not only will you find easy yet efficient recipes and procedures, but you'll also get in-depth information about the advantages of each natural ingredient. Jessica F. Turner describes her own path to discovering more effective, natural dental care after becoming disillusioned with the complexity and negative effects of conventional treatments. Her knowledge and enthusiasm will motivate and inspire you to say no to chemicals and fillers. Immerse yourself in a world where nature is your most powerful ally in achieving a beautiful smile. Anyone who believes in the harmonious marriage of nature, health, and beauty should read this book.
This simple book is for everyone who has difficulty dealing with their bad breath and other people’s. It will give you all the tools you require to fight it. It is a complete solution for zany type of bad breath problem, which originates from the mouth and nose. It will give you confidence, enabling you to lead a happy life. It will also give you the knowledge to use toothbrushes and toothpastes in a better and more effective way. You will stop using breath pills, breath sprays and mouthwashes to cover your bad breath. You will reduce your spending costs on expensive solutions – they will never buy you the long- lasting results that this book will bring you. To develop bad breath you need a cause. This book is all about the causes of bad breath and THE SOLUTION.
This excursion into American cultural history looks at the toothpaste and toothbrush industries from 1900 to 2008. During these years, America moved from cleaning their teeth mostly with homemade powders to using an enormous array of brands, often applied with an electric toothbrush. From early 20th century products like Forhan's (which "cured" pyorrhea) to the whiteners of the 1920s (which unfortunately also removed tooth enamel), and from paste that eliminated "that clinging film" and to copywriters who "wondered where the yellow went," the history of toothpaste has long been a testament to the power of misleading advertising. Interrupting a steady flow of hyperbole was the one true wonder ingredient--fluoride, which enabled Crest to be for decades America's top-selling brand.
An exploration of day-to-day urban life in colonial America. The American city was an integral part of the colonial experience. Although the five largest cities in colonial America--Philadelphia, New York, Boston, Charles Town, and Newport--held less than ten percent of the American popularion on the eve of the American Revolution, they were particularly significant for a people who resided mostly in rural areas, and wilderness. These cities and other urban hubs contained and preserved the European traditions, habits, customs, and institutions from which their residents had emerged. They were also centers of commerce, transportation, and communication; held seats of colonial government; and were conduits for the transfer of Old World cultures. With a focus on the five largest cities but also including life in smaller urban centers, Krawczynski's nuanced treatment will fill a significant gap on the reference shelves and serve as an essential source for students of American history, sociology, and culture. In-depth, thematic chapters explore many aspects of urban life in colonial America, including working conditions for men, women, children, free blacks, and slaves as well as strikes and labor issues; the class hierarchy and its purpose in urban society; childbirth, courtship, family, and death; housing styles and urban diet; and the threat of disease and the growth of poverty.
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called “fuzzy front end.” Concept Research in Food Product Design and Development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. The book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. The book combines a “how to” business book with a detailed treatment of the different facets of concept research. As such, the book represents a unique contribution to business applications in food, and consumer research methods. The book is positioned specifically for foods, to maintain a focus on a coherent set of topics. Concept Research in Food Product Design and Development appeals to a wide variety of audiences: R&D, marketing, sensory analysts, and universities alike. Corporate R&D professionals will learn how to create strong concepts. Marketers will recognize how concepts are at the heart of their business. Sensory analysts will find the book a natural extension of their interest in product features. University students will understand how concept research is a critical part of the “consumer-connection.” Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts.
Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.
What was life really like in a grammar school in the 1950s and '60s? For those educated at a grammar school during their heyday, this time holds very special memories. They were more than just the years of being taught Latin and domestic science, custard and semolina school dinners, and learning about the birds and the bees; they were the formative years of a generation, when those from all walks of life were given a uniform, a code of behaviour and, most importantly, pride in the institution to which they belonged. This generation of Baby Boomers holds a unique place in British history: growing up during the years when the country was emerging from the shadow cast by the Second World War, they were the first youngsters to benefit from the 'mod cons' and innovations which were gradually being introduced. With fascinating memories and details that will resonate with thousands of grammar school pupils across the country, School Songs and Gymslips is a heart-warming collection of the experiences of the author and her contemporaries during a golden era. MARILYN YURDAN attended Holton Park Girls' Grammar School in Oxfordshire during the 1950s and '60s. She has been awarded a Master of Studies in English Local History from the University of Oxford, and has written numerous books, including Oxford in the 1950s & '60s. She lives in Abingdon.
Welcome to Black Cat Weekly #52. This week, our acquiring editors have outdone themselves—Michael Bracken has an original story by William Burton McCormick, “House of Tigers,” which was a Black Orchid Novella Award finalist. Though it didn’t win, it’s a great story. (Competition is fierce for this particular award, since it judged by Linda Landrigan, editor of Alfred Hitchcock’s Mystery Magazine. I won the first Black Orchid for my story “Horse Pit,” and I haven’t dared enter since—I try to read all the winners, and they keep getting better and better. These days I probably wouldn’t stand a chance!) Barb Goffman also has an original, “It’s Not Tennis” by Shannon Taft, another good one. And Cynthia Ward has selected the modern classic “Whiter Teeth, Fresher Breath” by Tom Marcinko, which proves aliens do have it all. Even better oral hygiene! Plus we have a mystery novel by David Goodis (author of Dark Passage and Shoot the Piano Player), a space opera by E.E. “Doc” Smith, and science fiction from Arthur Leo Zagat and Stephen Marlowe! Here’s the complete lineup: Mysteries / Suspense / Adventure: “House of Tigers,” by William Burton McCormick [Michael Bracken Presents, Novella] “Mailed It,” by Hal Charles [Solve-It-Yourself Mystery] “It’s Not Tennis,” by Shannon Taft [Barb Goffman Presents short story] Cassidy’s Girl, by David Goodis [novel] Science Fiction & Fantasy: “Whiter Teeth, Fresher Breath,” by Tom Marcinko [Cynthia Ward Presents short story] “Picnic,” by Stephen Marlowe [short story] “The Cavern of the Shining Pool,” by Arthur Leo Zagat [novella] Galactic Patrol, by E.E. “Doc” Smith [novel]
