The Unbreakable Rules of Marketing

2012-06-01
The Unbreakable Rules of Marketing

PDF The Unbreakable Rules of Marketing Download

  • Author: Cathey Armillas
  • Publisher:
  • ISBN: 9780985005405
  • Category : Communication in marketing
  • Languages : en
  • Pages : 274

All marketing is about getting people to love you. That's what it come down to, doesn't it? Love. This book is about the 9 1/2 rules that govern how to get that love--for you, your company, your products, your ideas, your casue, or your dog. No matter what you're trying to market, you have to obey these rules. They're unbreakable.

Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling

2013-09-03
Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling

PDF Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling Download

  • Author: Jeffrey Gitomer
  • Publisher: Bard Press
  • ISBN: 1885167792
  • Category : Business & Economics
  • Languages : en
  • Pages : 186

There are universal laws of selling that determine whether you succeed, or don’t succeed — whether you earn enough to enjoy the lifestyle you want or struggle to make ends meet. When you align the wind with your sails, you move effortlessly across the water. When your sails are out of alignment, you flounder and go nowhere. If you align your thinking and actions with these powerful laws of selling, you will be more effective and efficient. You will encounter less friction, require less energy, and get bigger results faster. Here's a sampling of Jeffrey’s 21.5 Laws of Selling: • Deliver Value First • Ask Before Telling • Communicate in Terms of Them • Become Your Own Brand • Earn Referrals and Testimonials without Asking • Create Loyal Customers These 21.5 Laws are the rock foundation of selling. They may be invisible but they are undeniable — and unbreakable. If you're just getting started in selling, you will find the Laws invaluable. Whether or not you learn them and follow them will make or break your career. If you’ve been in sales for a while, you will find yourself saying, "I haven’t been doing that." "I knew that! How did forget?" When we break the Laws we pay the price. Our sales suffer. Our bank account takes a hit. It’s an effort to get out of bed and make a sales call, to do our best work — work that is aligned with the Laws. Use Jeffrey’s Laws of Selling to recharge your enthusiasm and redirect your actions back to what really works.

42 Rules of Marketing

2012-07
42 Rules of Marketing

PDF 42 Rules of Marketing Download

  • Author: Laura Lowell
  • Publisher: Happy About
  • ISBN: 0979942810
  • Category : Business & Economics
  • Languages : en
  • Pages : 109

The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn't that the point?

Brand Warfare

2002-09-13
Brand Warfare

PDF Brand Warfare Download

  • Author: David D'Alessandro
  • Publisher: McGraw Hill Professional
  • ISBN: 9780071398503
  • Category : Business & Economics
  • Languages : en
  • Pages : 216

This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.

8 Unbreakable Rules for Business Start-Up Success Workbook

2013-04-09
8 Unbreakable Rules for Business Start-Up Success Workbook

PDF 8 Unbreakable Rules for Business Start-Up Success Workbook Download

  • Author: Sean Castrina
  • Publisher:
  • ISBN: 9780989104517
  • Category : Business & Economics
  • Languages : en
  • Pages :

Workbook accompanying the ebook.

The 100 Absolutely Unbreakable Laws of Business Success

2002-01-11
The 100 Absolutely Unbreakable Laws of Business Success

PDF The 100 Absolutely Unbreakable Laws of Business Success Download

  • Author: Brian Tracy
  • Publisher: Berrett-Koehler Publishers
  • ISBN: 1605098981
  • Category : Business & Economics
  • Languages : en
  • Pages : 341

Why are some people more successful in business? Why do some businesses flourish where others fail? Renowned business speaker and author, Brian Tracy, tackles these puzzling questions through a set of principles or universal laws one needs to follow to become successful in the world of business. In The 100 Absolutely Unbreakable Laws of Business Success, Tracy draws on his thirty years of experience and knowledge to present a set of principles or "universal laws" that lie behind the success of business people everywhere, in every kind of enterprise, large and small. These are natural laws, he says, and they work everywhere and for everyone, virtually without exception. Every year, thousands of companies underperform or even fail and millions of individuals underachieve, frustrated by thwarted ambition and dreams-all because they either attempted to violate or did not know these universal laws. But ignorance of the law is no excuse! Tracy breaks the 100 laws down into nine major categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. Drawing on a lifetime of observation, investigation, and experience, Tracy not only identifies and defines each law, he also reveals its source and foundation, whether in science, nature, philosophy, experience, or common sense. He illustrates how it functions in the world using real-life anecdotes and examples shows how to apply it to your life and work through specific questions and practical steps and exercises that everyone can use-sometimes in just minutes-to begin the journey toward greater business success.

The New Rules of Marketing and PR

2022-04-25
The New Rules of Marketing and PR

PDF The New Rules of Marketing and PR Download

  • Author: David Meerman Scott
  • Publisher: John Wiley & Sons
  • ISBN: 1119854296
  • Category : Business & Economics
  • Languages : en
  • Pages : 480

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

The New Rules of Marketing and PR

2015-09-16
The New Rules of Marketing and PR

PDF The New Rules of Marketing and PR Download

  • Author: David Meerman Scott
  • Publisher: John Wiley & Sons
  • ISBN: 1119070678
  • Category : Business & Economics
  • Languages : en
  • Pages : 480

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns. This fifth edition—the most extensively revised edition yet—includes: Dozens of compelling case studies with revisions Real-world examples of content marketing and inbound marketing strategies and tactics A fresh introduction A new chapter on sales and service Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business. David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The New Rules of Retail

2014-08-12
The New Rules of Retail

PDF The New Rules of Retail Download

  • Author: Robin Lewis
  • Publisher: St. Martin's Press
  • ISBN: 1137480890
  • Category : Business & Economics
  • Languages : en
  • Pages : 270

In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.

Twitter Marketing: How to Build a Cult-Like Following

2018-05-03
Twitter Marketing: How to Build a Cult-Like Following

PDF Twitter Marketing: How to Build a Cult-Like Following Download

  • Author: Bryan Sharpe
  • Publisher:
  • ISBN: 9781987762563
  • Category :
  • Languages : en
  • Pages : 114

"Build your tribe and change the world."Whether you're a beginner or expert, this book is going to reveal things you never knew about and enhance your perspective on marketing.Grow your social media following with little to no money using organic growth hacks none of your friends or colleagues know about.This volume unveils software not even experts are privy to and how to use them to become a trending topic on Twitter.Automate your social media and spend time doing things you want to do.Become an influencer and turn that influence into cash or use your influence to change the world.