The Olympic Games Effect

2012-01-11

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Author: John A. Davis
Publisher: John Wiley & Sons
ISBN: 1118171713
Category : Business & Economics
Languages : en
Pages : 284

Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

The Olympic Games Effect

2008-12-03

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Author: John Davis
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 366

This book explains and examines why companies vie to be Olympic sponsors and the tangible and intangible returns they reap for their investment.

The Olympic Games

2007-11-08

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Author: Kristine Toohey
Publisher: CABI
ISBN: 1845933559
Category : Sports & Recreation
Languages : en
Pages : 364

This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary social science approach. This revised edition contains much new data relating to the Sydney 2000 Games and their aftermath; and preparations for Athens 2004 and Beijing 2008 Games. The book is broad-ranging and independent in its coverage, and includes the use of drugs, sex testing, accusations of power abuse among members of the IOC, the Games as a stage for political protest, media-related controversies, economic costs and benefits of the Games and historical conflicts between organizers and host communities.

The Games: A Global History of the Olympics

2016-07-26

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Author: David Goldblatt
Publisher: W. W. Norton & Company
ISBN: 0393254119
Category : Sports & Recreation
Languages : en
Pages : 755

“A people’s history of the Olympics.”—New York Times Book Review A Boston Globe Best Book of the Year A Kirkus Reviews Best Nonfiction Book of the Year The Games is best-selling sportswriter David Goldblatt’s sweeping, definitive history of the modern Olympics. Goldblatt brilliantly traces their history from the reinvention of the Games in Athens in 1896 to Rio in 2016, revealing how the Olympics developed into a global colossus and highlighting how they have been buffeted by (and affected by) domestic and international conflicts. Along the way, Goldblatt reveals the origins of beloved Olympic traditions (winners’ medals, the torch relay, the eternal flame) and popular events (gymnastics, alpine skiing, the marathon). And he delivers memorable portraits of Olympic icons from Jesse Owens to Nadia Comaneci, the Dream Team to Usain Bolt.

Hosting the Olympic Games

2019-08-13

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Author: Marie Delaplace
Publisher: Routledge
ISBN: 1000546772
Category : Business & Economics
Languages : en
Pages : 200

Hosting the Olympic Games: Uncertainty, Debates and Controversy provides a broad and comprehensive analysis of past Olympic and Paralympic events, shedding critical light on the future of the Games with a specific look at the upcoming Paris 2024 Olympics. It draws attention to the debates and paradox that hosting the Games presents for the contemporary city. Employing a range of interdisciplinary theoretical and methodological approaches, individual chapters highlight the various controversies of the Games throughout the bidding process, the event itself and its aftermath. Social Science-based chapters place strong emphasis on the vital importance of sustainable strategy for contemporary host cities. Along with environmental concerns whether atmospheric, microbiological or otherwise, many other requirements, costs and risks involving security and public expenditure among others are explored throughout the book. Including a variety of international and comparative case studies from a range of contributing academics, this will be essential reading for students and researchers in the field of Event studies as well as various disciplines including Tourism, Heritage studies and Urban and Environmental studies.

The 'Olympic and Paralympic' Effect on Public Policy

2016-04-14

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Author: Daniel Bloyce
Publisher: Routledge
ISBN: 1317606574
Category : Sports & Recreation
Languages : en
Pages : 165

Set against the backdrop of the London 2012 Olympic and Paralympic Games, this book examines the impact on public policy from broader political decisions taken in relation to Olympic- and Paralympic-related policy. It considers the major political justifications for hosting these global sports events, evidence for their expected impacts, and topical issues including environmental protection and sustainability, the use of technology, and political protest. The book will be essential reading for anyone with an interest in sport policy and politics, and how broader political decisions come to impact on the development of Olympic and Paralympic sport. This book was published as a special issue of the International Journal of Sport Policy and Politics.

The Youth Olympic Games

2014-06-05

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Author: Dag Vidar Hanstad
Publisher: Routledge
ISBN: 1134471335
Category : Sports & Recreation
Languages : en
Pages : 270

The first summer Youth Olympic Games (YOG) were held in Singapore in 2010 and the first winter Youth Olympic Games in Innsbruck in 2012. The IOC hopes that the YOG will encourage young people to be more active and that they will bring the Olympic movement closer to its original founding values. This is the first book to be published on the Youth Olympic Games. It critically examines the origins of the Games and the motives of the Games organisers, as well as the organisation and management of the Games and their wider impact and significance. The first part of the book discusses the relationship between the YOG and the ideology of Olympism, in the context of broader developments in youth sport competitions. The second part investigates a wide range of managerial aspects including the bidding process, finance, the prominent role of young people on the organising committees and as volunteers, the role of media and sponsors, and the distinctive competition structure. The final part of the book assesses the current and likely future impact of the YOG on the host cities and countries, the IOC and on national youth sport policies. The Youth Olympic Games is essential reading for any researcher, advanced student or policy maker with an interest in Olympic Studies, sports development, sport policy, youth sport or event management.

Hosting the Olympic Games

2018-04-24

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Author: John Rennie Short
Publisher: Routledge
ISBN: 1351000330
Category : Architecture
Languages : en
Pages : 136

Hosting the Olympic Games reveals the true costs involved for the cities that hold these large-scale sporting events. It uncovers the financing of the Games, reviewing existing studies to evaluate the costs and benefits, and draws on case study experiences of the Summer and Winter Games from the past forty years to assess the short- and long-term urban legacies for host cities. Written in an easily accessible style and format, it provides an in-depth critical analysis into the franchise model of the International Olympic Committee (IOC) and offers an alternative vision for future Games. This book is an important contribution to understanding the consequences for the host cities of Olympic Games.

The Politics of the Olympic Games

1981-01-01

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Author: Richard Espy
Publisher: Univ of California Press
ISBN: 9780520043954
Category : Political Science
Languages : en
Pages : 260

Principles of Sustainable Urban Development in the Bidding Process for Olympic Games

2010-01-11

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Author: Gregor Wiltschko
Publisher: diplom.de
ISBN: 3836640864
Category : Architecture
Languages : en
Pages : 150

Inhaltsangabe:Introduction: The more you know about the Olympics, the less it is about sport . (Bob Perry, Design director of Olympic Projects at Scott Carver Pty. Ltd, http://www.infolink.com.au). The Olympic Games as a mega sports event attracts millions of people from all over the world. New records, fascinating performances, scandals or gigantic celebrations are just some of the attractions provided by this event. One attraction for urban planners is the fact that the Games imply opportunities to promote urban development. From an urban planning perspective, the Olympic Summer Games in Barcelona 1992 set a new standard in defining success of an event of this scale. The city used the Games to promote urban development and planning strategies, profiting from the event in a long-term perspective. Furthermore, the city took another opportunity to find again a place on the global map through the Olympic Games. The case of Barcelona is one of the mostly cited successful urban development initiatives connected with a mega sports event. Olympic Cities have taken the opportunity to promote urban development with the event very differently in the history of the Olympics. The International Olympic Committee (IOC) as the event-owner sets some requirements giving only a few cities the right to stage the event. These requirements are checked in the bidding process ending with the decision which city succeeds in getting the right of staging the event. Integrating the success of an Olympic City in terms of urban development and in terms of the bidding process, the main question from an urban planning perspective is: What is the relevance of Urban Development in the Bidding Process for Olympic Games? To answer the definition of the city s success in terms of urban development and the Olympic Games bidding process, it is helpful to investigate the role of Olympic Infrastructure with a view towards urban sustainability. As such, it is believed that respecting specific planning principles in the bidding process can help to (1) ensure sustainable urban development and (2) enhance the quality of the bid. - The first aspect is relevant for the success of the city in terms of urban development to benefit from the Games in a long time perspective. - The second aspect is relevant for the city s success in the bidding process to acquire the right for staging the Games. The aim of this thesis is to examine how the quality of the bid may respond to principles [...]