The Nonprofit Marketing Guide

2010-05-13
The Nonprofit Marketing Guide

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  • Author: Kivi Leroux Miller
  • Publisher: John Wiley & Sons
  • ISBN: 0470619856
  • Category : Business & Economics
  • Languages : en
  • Pages : 285

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Content Marketing for Nonprofits

2013-09-03
Content Marketing for Nonprofits

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  • Author: Kivi Leroux Miller
  • Publisher: John Wiley & Sons
  • ISBN: 1118444027
  • Category : Business & Economics
  • Languages : en
  • Pages : 438

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

The Nonprofit Marketing Guide

2021-03-30
The Nonprofit Marketing Guide

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  • Author: Kivi Leroux Miller
  • Publisher: John Wiley & Sons
  • ISBN: 1119771048
  • Category : Business & Economics
  • Languages : en
  • Pages : 272

Grow your nonprofit with tried and tested online and offline marketing techniques In the newly revised second edition of The Nonprofit Marketing Guide, CEO and founder of Nonprofit Marketing Guide LLC, Kivi Leroux Miller, delivers a step-by-step walkthrough of how to create an online and offline marketing program that will grow and scale with your organization. Written with the benefit of the author’s ten years of survey data from thousands of nonprofits and experience coaching hundreds of communications pros on nonprofit marketing, the book offers practical and cost-effective strategies you can implement immediately. You’ll discover: How to create realistic marketing strategies and communications plans for nonprofits of any size How to build and engage of community of supporters around your organization How to create and deliver powerful messaging that inspires action Bonus templates and worksheets in an online workbook for readers Whether you have any marketing or communications experience of not, The Nonprofit Marketing Guide will also earn a place in the libraries of all stakeholders in nonprofits who seek ways to help their organization grow organically.

Robin Hood Marketing

2010-12-07
Robin Hood Marketing

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  • Author: Katya Andresen
  • Publisher: John Wiley & Sons
  • ISBN: 1118040937
  • Category : Business & Economics
  • Languages : en
  • Pages : 289

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/

Nonprofit Marketing Best Practices

2007-03-23
Nonprofit Marketing Best Practices

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  • Author: John J. Burnett
  • Publisher: John Wiley & Sons
  • ISBN: 047179189X
  • Category : Business & Economics
  • Languages : en
  • Pages : 340

From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

Nonprofit Internet Strategies

2005-03-25
Nonprofit Internet Strategies

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  • Author: Ted Hart
  • Publisher: John Wiley & Sons
  • ISBN: 0471716197
  • Category : Business & Economics
  • Languages : en
  • Pages : 361

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

Nonprofit Marketing

2006-03-06
Nonprofit Marketing

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  • Author: Walter Wymer
  • Publisher: SAGE
  • ISBN: 9781412909235
  • Category : Business & Economics
  • Languages : en
  • Pages : 382

This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Brandraising

2009-11-19
Brandraising

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  • Author: Sarah Durham
  • Publisher: John Wiley & Sons
  • ISBN: 0470542217
  • Category : Business & Economics
  • Languages : en
  • Pages : 117

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Joan Garry's Guide to Nonprofit Leadership

2017-03-06
Joan Garry's Guide to Nonprofit Leadership

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  • Author: Joan Garry
  • Publisher: John Wiley & Sons
  • ISBN: 1119293065
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.

The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications

2019-11-20
The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications

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  • Author: Sarah Durham
  • Publisher: Big Duck Studio
  • ISBN: 9781733355308
  • Category : Business & Economics
  • Languages : en
  • Pages : 218

The Nonprofit Communications Engine is a framework designed to help nonprofit leaders build, refine, and optimize their organization's ability to communicate effectively.