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Includes information on characteristics of an entrepreneur, NAICS, Where to find sample business plans, Types of franchises, Advantages and disadvantages of franchises, Marketing plans, market research, writing bids and proposals, SWOT analysis, etc.
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
A must-have guide of professional development resources for library staff at every phase of their career—from those just entering the field, to paraprofessionals building a career trajectory, to seasoned librarians looking to explore additional career options. Thousands of students graduate with a Master of Library and Information Science degree every year. Unfortunately, budget cuts at libraries diminish available job opportunities and prompt administrators to hire less qualified—and less expensive—professionals. However, armed with the right information, library science professionals can successfully build and sustain a resilient library and information science (LIS) career inside—or outside—the traditional library setting. LIS Career Sourcebook: Managing and Maximizing Every Step of Your Career provides a chapter-by-chapter overview of key career stages and strategies, and identifies for each the best information resources to help readers develop a successful LIS career. The author lays out the typical stages that workers are likely to encounter as they move through their professional life, highlighting important issues associated with each stage and providing insights and resources for making smart career choices along the way. Covering the entire career lifespan from entry level to retirement, the resources cited will help readers make informed choices about career options, professional development, and personal career satisfaction.
A state-of-the-art guide to the world of library and information science that gives readers valuable insights into the field and practical tools to succeed in it. As the field of information science continues to evolve, professional-level opportunities in traditional librarianship—especially in school and public libraries—have stalled and contracted, while at the same time information-related opportunities in non-library settings continue to expand. These two coinciding trends are opening up many new job opportunities for LIS professionals, but the challenge lies in helping them (and LIS students) understand how to align their skills and mindsets with these new opportunities.The new edition of G. Kim Dority's Rethinking Information Work: A Career Guide for Librarians and Other Information Professionals gives readers helpful information on self-development, including learning to thrive on change, using key career skills like professional networking and brand-building, and how to make wise professional choices. Taking readers through a planning process that starts with self-examination and ends in creating an actionable career path, the book presents an expansive approach that considers all LIS career possibilities and introduces readers to new opportunities. This guide is appropriate for those embarking on careers in library and information science as well as those looking to make a change, providing career design strategies that can be used to build a lifetime of career opportunity.
The second edition of The Public Administrator’s Companion: A Practical Guide examines the most important elements of public administration. The authors provide readers with a keen understanding of how government works, useful for both students and practitioners of public administration. The book discusses governmental structure, human resources, and public funding. It delineates administrators’ actions in strategic planning, consensus building, budget development, performance measurement, and public policy assessment and implementation. This edition includes new chapters on nonprofit organizations and leadership for administrators, as well as an appendix about preparing and making presentations. The previous edition’s appendix on getting a job in local government has been revised to include interviewing and hiring from the perspectives of both the agency and applicant. Real-world examples and cases from the local, state, and federal level reinforce key topics. Each chapter ends with a “Practicing Public Administration” section that provides helpful exercises for building the skills described in the chapter and a “Bibliography,” which provides useful source materials that can broaden the reader’s comprehension of the chapter.
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
