The 30 Day MBA in International Business

2011-08-03

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Author: Colin Barrow
Publisher: Kogan Page Publishers
ISBN: 0749462140
Category : Business & Economics
Languages : en
Pages : 312

As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, J.D. Wetherspoon, Dell, Amazon and Indian car brand Tata Nano, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. It covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well an online list of sources to keep you informed on all the key business issues.

The 30 Day MBA

2019-01-03

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Author: Colin Barrow
Publisher: Kogan Page Publishers
ISBN: 0749482966
Category : Business & Economics
Languages : en
Pages : 353

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

The 30 Day MBA

2011-08-03

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Author: Colin Barrow
Publisher: Kogan Page Publishers
ISBN: 0749463325
Category : Business & Economics
Languages : en
Pages : 312

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this second edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. You will be able to create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies, as well as hundreds of free business tools to help you carry out analyses. Importantly it will equip you with the knowledge and confidence to take part in strategic decisions alongside MBA graduates. Now including a thorough explanation of the 'break-even' analysis - the tool for making cost, volume, pricing and profit decisions - and case studies detailing economically resilient brands with particular focus on developing countries, The 30 Day MBA, second edition places MBA skills within reach of all professionals and students.

The 30 Day MBA in Business Finance

2023-05-03

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Author: Colin Barrow
Publisher: Kogan Page Publishers
ISBN: 1398610933
Category : Business & Economics
Languages : en
Pages : 265

From business reports and capital structures to risk management and mergers, The 30 Day MBA in Business Finance offers comprehensive insights from the world's leading finance courses. Fill the gaps in your knowledge and develop your analytical and decision-making skills through this holistic guide to the finance sector, covering all of the modules you would find at a top business school. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Business Finance is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.

The 30 Day MBA

2013-08-03

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Author: Colin Barrow
Publisher: Kogan Page Publishers
ISBN: 0749469919
Category : Business & Economics
Languages : en
Pages : 336

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others. Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

The 30 Day MBA in Marketing

2011-08-03

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Author: Colin Barrow
Publisher: Kogan Page Publishers
ISBN: 0749462183
Category : Business & Economics
Languages : en
Pages : 256

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.

The Every Day MBA

2015-01-02

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Author: Chris Dalton
Publisher: Pearson UK
ISBN: 1292016779
Category : Business & Economics
Languages : en
Pages : 211

'This is an invaluable guide for any manager looking to apply MBA thinking in the real world. Strongly recommended.' Gordon Seabright, Director of the Eden Project 'Packed with insights, tools, tips, cases and know-how, this easy-to-read book will accelerate your ability to deal with challenging management issues. A must for every manager.' Jessica Pryce-Jones, Joint CEO, iOpener Institute for People and Performance 'This fantastic book will help you to challenge the mental barriers of the status quo.' Peter Meier, CEO, Kuoni Travel Holding Ltd Transform your career and revolutionise how you work with the very best learning from the world’s leading business schools. Delivering many of the key benefits of a top-notch business education, without the hefty price tag and big time investment, The Every Day MBA will guide, challenge and inspire you to better results, wherever you are in your career. Use the powerful combination of the best business models with your own experience and awareness to quickly develop the same game-changing thinking, tactical behaviours and dynamic strategies that MBA graduates know really work. Find out what it really takes to be a leader in business and use MBA thinking to take your business knowledge and practice to a brilliant new level – today, tomorrow and every day.

International Business

2021-09-16

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Author: Michael R. Czinkota
Publisher: Cambridge University Press
ISBN: 1108476740
Category : Business & Economics
Languages : en
Pages : 591

Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.

The Ten-Day MBA 4th Ed.

2012-07-24

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Author: Steven A. Silbiger
Publisher: Harper Collins
ISBN: 0062199609
Category : Business & Economics
Languages : en
Pages : 412

Revised and updated to answer the challenges of a rapidly changing business world, the 4th edition of The Ten-Day MBA includes the latest topics taught at America's top business schools, from corporate ethics and compliance to financial planning and real estate to leadership and negotiation. With more than 400,000 copies sold around the world, this internationally acclaimed guide distills the lessons of the most popular business school courses taught at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia. Author Steven A. Silbiger delivers research straight from the notes of real MBA students attending these top programs today—giving you the tools you need to get ahead in business and in life.

The Business Plan Workbook

2012-04-03

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Author: Colin Barrow
Publisher: Kogan Page Publishers
ISBN: 0749464623
Category : Business & Economics
Languages : en
Pages : 352

Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook is the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.