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The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is "Job One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity and company profits. You'll Learn How To: · Develop and refine rules that consistently lead to higher-quality leads · Gain deeper insights into your customers and their buying processes · Build sophisticated, accurate marketing databases · Identify the media most likely to work for you · Execute highly effective campaigns · Drive huge ROI improvements · Use BANT and other qualification criteria · Apply new "nurturing" techniques to convert "duds" into "diamonds" · Track results and quantify the business value of campaigns · Utilize best practices content marketing and marketing automation · Integrate continuous improvement into lead generation · Discover 10 trends that will transform the way you prospect
Childhood is a pivotal time for good nutrition. Organs and blood streams nurtured with junk food cannot build a foundation for good health and longevity as an adult. Drs. Joseph Mercola and Ben Lerner believe profound inactivity, addiction to electronic media, and diets of super-sized fast food and sugar-laden beverages have created a national emergency. Generation XL is a clarion call and a detailed guide to giving your child a vibrant, successful future and a healthy, wholesome, invigorating youth. As children riddled with pain, illness, learning disorders, and even depression begin to show up everywhere, rather than looking at brain development, nutrition, and lack of movement as the culprits, concerned parents are turning to more and more medications. Think about that. Is that how we were designed? To make medication a way of life and to be drugged early on a consistent basis? What does the future hold for us when kids are overweight, out of shape, and taking medications for the effects? What kind of children are we creating? This is not a diet book-far, far from it. Dropping another diet book into the same culture will do nothing but take up more room on your shelf. Generation XL shows you how kids were created to eat, breathe, sleep, run, and live. At the same time, Drs. Mercola and Lerner help you change your family culture and recognize where the culture around you isn't working so you can avoid it or help to change it. Since prevention is always easier (and wiser) than cure, incorporating the lifestyle changes suggested in Generation XL gives your child a realistic way to reach and maintain a healthy weight; dramatically reduce the risk of developing type 2 diabetes, cardiovascular disease, and other health risks; and build a strong body and positive mental attitude, maximizing his or her IQ and giving the best chance for success.
Today's children are being raised as 'digital natives' in a world dominated by popular culture and technology. TV shows, computers, video games, social networking sites, advertisements, and cell phones too often have an unnecessarily strong—and negative– influence on children. But pulling the plug just isn't an option in a world where being connected is essential for success. In Raising Generation Tech, noted parenting and new-media expert Dr. Jim Taylor explores how popular culture and technology shape children's lives. The essential message from Raising Generation Tech is that excessive or unguided exposure to popular culture and technology is not good for children. Rather than offering the usual 'end of days' scenario, Dr. Taylor offers a balanced and optimistic perspective that offers parents insights and practical information they need to ensure that popular culture and technology are tools that benefit their children rather than weapons that hurt them. Six Messages From Raising Generation Tech: Popular culture may be the powerful influence on children today and most of that influence is not healthy to children. Children are being exposed to technology earlier than ever without proper limits or guidance. Excessive exposure to popular culture and technology has been linked to many childhood problems including shorter attention spans, lower grades in school, increased sexual activity and drug use, and obesity. Too early and unguided immersion in popular culture and technology will actually hinder rather than better prepare children for life in the digital world. Key areas in which parents should focus their child-rearing attention include their children's self-identity, values, thinking, relationships, and physical and mental health. The goal for parents is not to disconnect their children, but rather to expose them to popular culture and technology when they are developmentally ready and then give them the perspectives, attitudes, and tools they need to thrive in this digital age. "Raising Generation Tech argues convincingly that children should be raised by their parents, not by popular culture or technology. Dr. Taylor tackles this difficult task with state-of-the-art psychological theory, the latest research, engaging anecdotes, and a healthy dose of sensitivity and humor. Raising Generation Tech is a must read for parents who want their children to thrive in this media-fueled world (which means all parents!). Larry Rosen, Ph.D., author of iDisorder: Understanding Our Obsession With Technology and Overcoming its Hold on Us "Raising Generation Tech will be an eye opener for parents! Rather than offering the usual 'end of the world' scenario, Dr. Jim Taylor offers a balanced perspective that gives parents the insights and practical information they need to ensure that popular culture and technology are tools that benefit their children rather than weapons that harm them." Michele Borba, Ed.D., TODAY show contributor and author of The Big Book of Parenting Solutions: 101 Answers to Your Everyday Challenges and Wildest Worries "The essential message of Raising Generation Tech is that excessive or unguided exposure to popular culture and technology is not good for children. In today's world, parents can't just sit back and play defense. Dr. Jim Taylor empowers parents to prepare their children for life in this digital age." Michelle LaRowe, Author of A Mom's Ultimate Book of Lists,Working Mom's 411 and the Nanny to the Rescue! parenting series
If you want to engage, motivate, and retain young workers without driving the veteran workers away, Generation Blend can help you. This timely book explores how generational attitudes toward technology affect issues as diverse as recruitment and retention, employee training, management decision-making, collaboration, knowledge sharing, and work/life balance. Looking to solve the puzzle of productivity across the technology age gap? Start with Generation Blend.
· 4th Generation R&D · Competitive Architecture: The External Framework · Organizational Capability: The Internal Framework · The Knowledge Channel and Market Development · Managing Knowledge and Financial Assets · Organizational Architecture · Organizational Capability Development · The Innovation Business Process
As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.
This shocking, surprisingly entertaining romp into the intellectual nether regions of today's underthirty set reveals the disturbing and, ultimately, incontrovertible truth: cyberculture is turning us into a society of know-nothings. The Dumbest Generation is a dire report on the intellectual life of young adults and a timely warning of its impact on American democracy and culture. For decades, concern has been brewing about the dumbed-down popular culture available to young people and the impact it has on their futures. But at the dawn of the digital age, many thought they saw an answer: the internet, email, blogs, and interactive and hyper-realistic video games promised to yield a generation of sharper, more aware, and intellectually sophisticated children. The terms “information superhighway” and “knowledge economy” entered the lexicon, and we assumed that teens would use their knowledge and understanding of technology to set themselves apart as the vanguards of this new digital era. That was the promise. But the enlightenment didn’t happen. The technology that was supposed to make young adults more aware, diversify their tastes, and improve their verbal skills has had the opposite effect. According to recent reports from the National Endowment for the Arts, most young people in the United States do not read literature, visit museums, or vote. They cannot explain basic scientific methods, recount basic American history, name their local political representatives, or locate Iraq or Israel on a map. The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future is a startling examination of the intellectual life of young adults and a timely warning of its impact on American culture and democracy. Over the last few decades, how we view adolescence itself has changed, growing from a pitstop on the road to adulthood to its own space in society, wholly separate from adult life. This change in adolescent culture has gone hand in hand with an insidious infantilization of our culture at large; as adolescents continue to disengage from the adult world, they have built their own, acquiring more spending money, steering classrooms and culture towards their own needs and interests, and now using the technology once promoted as the greatest hope for their futures to indulge in diversions, from MySpace to multiplayer video games, 24/7. Can a nation continue to enjoy political and economic predominance if its citizens refuse to grow up? Drawing upon exhaustive research, personal anecdotes, and historical and social analysis, The Dumbest Generation presents a portrait of the young American mind at this critical juncture, and lays out a compelling vision of how we might address its deficiencies. The Dumbest Generation pulls no punches as it reveals the true cost of the digital age—and our last chance to fix it.
Today's children are being raised as 'digital natives' in a world dominated by popular culture and technology. TV shows, computers, video games, social networking sites, advertisements, and cell phones too often have an unnecessarily strong-and negative- influence on children. But pulling the plug just isn't an option in a world where being connected is essential for success. In Raising Generation Tech, noted parenting and new-media expert Dr. Jim Taylor explores how popular culture and technology shape children's lives. The essential message from Raising Generation Tech is that excessive or unguided exposure to popular culture and technology is not good for children. Rather than offering the usual 'end of days' scenario, Dr. Taylor offers a balanced and optimistic perspective that offers parents insights and practical information they need to ensure that popular culture and technology are tools that benefit their children rather than weapons that hurt them. Six Messages From Raising Generation Tech Popular culture may be the powerful influence on children today and most of that influence is not healthy to children. Children are being exposed to technology earlier than ever without proper limits or guidance. Excessive exposure to popular culture and technology has been linked to many childhood problems including shorter attention spans, lower grades in school, increased sexual activity and drug use, and obesity. Too early and unguided immersion in popular culture and technology will actually hinder rather than better prepare children for life in the digital world. Key areas in which parents should focus their child-rearing attention include their children's self-identity, values, thinking, relationships, and physical and mental health. The goal for parents is not to disconnect their children, but rather to expose them to popular culture and technology when they are developmentally ready and then give them the perspectives, attitudes, and tools they need to thrive in this digital age. "Raising Generation Tech argues convincingly that children should be raised by their parents, not by popular culture or technology. Dr. Taylor tackles this difficult task with state-of-the-art psychological theory, the latest research, engaging anecdotes, and a healthy dose of sensitivity and humor. Raising Generation Tech is a must read for parents who want their children to thrive in this media-fueled world (which means all parents!). Larry Rosen, Ph.D., author of iDisorder: Understanding Our Obsession With Technology and Overcoming its Hold on Us "Raising Generation Tech will be an eye opener for parents! Rather than offering the usual 'end of the world' scenario, Dr. Jim Taylor offers a balanced perspective that gives parents the insights and practical information they need to ensure that popular culture and technology are tools that benefit their children rather than weapons that harm them." Michele Borba, Ed.D., TODAY show contributor and author of The Big Book of Parenting Solutions: 101 Answers to Your Everyday Challenges and Wildest Worries "The essential message of Raising Generation Tech is that excessive or unguided exposure to popular culture and technology is not good for children. In today's world, parents can't just sit back and play defense. Dr. Jim Taylor empowers parents to prepare their children for life in this digital age." Michelle LaRowe, Author of A Mom's Ultimate Book of Lists, Working Mom's 411 and the Nanny to the Rescue! parenting series
This book makes intelligible the wide range of electricity generating technologies available today, as well as some closely allied technologies such as energy storage. The book opens by setting the many power generation technologies in the context of global energy consumption, the development of the electricity generation industry and the economics involved in this sector. A series of chapters are each devoted to assessing the environmental and economic impact of a single technology, including conventional technologies, nuclear and renewable (such as solar, wind and hydropower). The technologies are presented in an easily digestible form.Different power generation technologies have different greenhouse gas emissions and the link between greenhouse gases and global warming is a highly topical environmental and political issue. With developed nations worldwide looking to reduce their emissions of carbon dioxide, it is becoming increasingly important to explore the effectiveness of a mix of energy generation technologies.Power Generation Technologies gives a clear, unbiased review and comparison of the different types of power generation technologies available. In the light of the Kyoto protocol and OSPAR updates, Power Generation Technologies will provide an invaluable reference text for power generation planners, facility managers, consultants, policy makers and economists, as well as students and lecturers of related Engineering courses. · Provides a unique comparison of a wide range of power generation technologies - conventional, nuclear and renewable· Describes the workings and environmental impact of each technology· Evaluates the economic viability of each different power generation system
