Hospitality Sales and Marketing

Hospitality Sales and Marketing

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  • Author: Howard Feiertag
  • Publisher: CRC Press
  • ISBN: 0429615892
  • Category : Business & Economics
  • Languages : en
  • Pages : 684

Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.


Hospitality Sales and Promotion

Hospitality Sales and Promotion

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  • Author: Derek Taylor
  • Publisher: Routledge
  • ISBN: 1136398147
  • Category : Business & Economics
  • Languages : en
  • Pages : 338

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.


The International Hospitality Business

The International Hospitality Business

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  • Author: Lawrence Yu
  • Publisher: Psychology Press
  • ISBN: 078900559X
  • Category : Electronic books
  • Languages : en
  • Pages : 411

Yu (tourism and hospitality management, George Washington University) examines the social, cultural, political, and economic environment within which international hospitality operations compete. He covers a broad range of policy issues in operating hotels and restaurants in foreign countries, including development strategies and organizational structures. He also discusses managerial functions, such as accounting, finance, tax, law, marketing, and human resources. The book is intended for both students and managers. Annotation copyrighted by Book News, Inc., Portland, OR


International Encyclopedia of Hospitality Management

International Encyclopedia of Hospitality Management

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  • Author: Abraham Pizam
  • Publisher: Routledge
  • ISBN: 1136394168
  • Category : Business & Economics
  • Languages : en
  • Pages : 708

The International Encyclopedia of Hospitality Management covers all of the relevant issues in the field of hospitality management from both a sectoral level: * Lodging * Restaurants * Clubs * Time-share * Conventions As well as a functional one: * Accounting & finance * Marketing * Human resources * Information technology * Facilities management Its unique user-friendly structure enables readers to find exactly the information they require at a glance; whether they require broad detail which takes a more cross-sectional view across each subject field, or more focussed information which looks closely at specific topics and issues within the hospitality industry today. Section Editors: Peter Harris - ACCOUNTING & FINANCE Oxford Brookes University, UK Zheng Gu - ACCOUNTING & FINANCE University of Nevada, Las Vegas, USA Randall Upchurch - CLUB MANAGEMENT & TIMESHARE MANAGEMENT University of Central Florida, USA Patti Shock - EVENT MANAGEMENT University of Nevada, Las Vegas, USA Deborah Breiter - EVENT MANAGEMENT University of Central Florida, USA David Stipanuk - FACILITIES MANAGEMENT Cornell University, USA Darren Lee-Ross - HUMAN RESOURCES MANAGEMENT James Cook University, Australia Gill Maxwell - HUMAN RESOURCES MANAGEMENT Caledonian Glasgow University, UK Dimitrios Buhalis - INFORMATION TECHNOLOGY University of Surrey, UK Allan Stutts - LODGING MANAGEMENT American Intercontinental University, USA Stowe Shoemaker - MARKETING University of Houston, USA Linda Shea - MARKETING University of Massachusetts, USA Dennis Reynolds - RESTAURANTS & FOODSERVICE MANAGEMENT Washington State University, USA Arie Reichel - STRATEGIC MANAGEMENT Ben-Gurion University, Israel


Hospitality Sales

Hospitality Sales

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  • Author: Margaret Shaw
  • Publisher: Wiley
  • ISBN: 9780471296799
  • Category : Business & Economics
  • Languages : en
  • Pages : 0

What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book: * Presents selling as the vital link between marketing and operations * Explains concepts and practices with clear, real-world examples * Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology * Provides summaries and discussion questions at the end of each chapter * Features a quick-reference glossary of important terms Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.


Selling Yellowstone

Selling Yellowstone

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  • Author: Mark Daniel Barringer
  • Publisher: Development of Western Resourc
  • ISBN:
  • Category : Capitalism
  • Languages : en
  • Pages : 274

"For as long as they have existed, the national parks have been the scene of some of the most intensive commercial activity in the American West. Selling Yellowstone recounts the story of such activities in our oldest park from the 1870s through the 1960s. It is the first book to examine critically the role of business in the development of America's national parks, demonstrating how profit-driven entrepreneurs shaped the physical landscape of what is generally perceived as unaltered wilderness."--Jacket.


Selling Hospitality

Selling Hospitality

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  • Author: R.G. McNeill
  • Publisher: Arden Shakespeare
  • ISBN: 9781401832834
  • Category :
  • Languages : en
  • Pages :


Art Sales

Art Sales

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  • Author: George Redford
  • Publisher:
  • ISBN:
  • Category : Art
  • Languages : en
  • Pages : 410


Hospitality

Hospitality

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  • Author:
  • Publisher:
  • ISBN:
  • Category : Food industry and trade
  • Languages : en
  • Pages : 662


Convention Sales and Services

Convention Sales and Services

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  • Author: Milton T. Astroff
  • Publisher: Prentice Hall
  • ISBN:
  • Category : Business & Economics
  • Languages : en
  • Pages : 640

Text for hotel personnel dealing with sales of meetings and conventions to be held at hotels and the servicing of the event