Handbook of Niche Marketing

2006
Handbook of Niche Marketing

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  • Author: Tevfik Dalgic
  • Publisher: Psychology Press
  • ISBN: 9780789023308
  • Category : Business & Economics
  • Languages : en
  • Pages : 288

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Handbook of Niche Marketing

2013-04-03
Handbook of Niche Marketing

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  • Author: Art Weinstein
  • Publisher: Routledge
  • ISBN: 1136419950
  • Category : Business & Economics
  • Languages : en
  • Pages : 288

Get closer to “tailor made” marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalization—with practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Niche Marketing for Coaches

2007
Niche Marketing for Coaches

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  • Author: Hannah McNamara
  • Publisher: Thorogood Publishing
  • ISBN: 1854184830
  • Category : Business & Economics
  • Languages : en
  • Pages : 266

Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: * Identify your own, personal niche * Use the marketing techniques which work best for coaches * Anticipate your prospective clients' wants and needs * Work with coaching tools and models when planning your marketing strategy * Set your coaching rates and put packages together * Win business from individuals, sole traders, and large organizations * Write press releases, brochures, websites, sales letters and much, much more

Handbook of Market Segmentation

2004
Handbook of Market Segmentation

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  • Author: Art Weinstein
  • Publisher: Psychology Press
  • ISBN: 9780789021571
  • Category : Business & Economics
  • Languages : en
  • Pages : 268

This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.

Niche Tourism

2007-06-01
Niche Tourism

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  • Author: Marina Novelli
  • Publisher: Routledge
  • ISBN: 113637616X
  • Category : Business & Economics
  • Languages : en
  • Pages : 271

Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.

Finding Your Niche

1994
Finding Your Niche

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  • Author: Laurence J. Pino
  • Publisher: Berkley Trade
  • ISBN: 9780425141489
  • Category : Business & Economics
  • Languages : en
  • Pages : 228

Pino, who co-founded his first company at the age of 19, shares his proven techniques for building a prosperous operation, clearly explaining everything readers need to know to become successful entrepreneurs. Includes six key ways for making any business profitable, market identification worksheets, and more.

The DJ Sales and Marketing Handbook

2006
The DJ Sales and Marketing Handbook

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  • Author: Stacy Zemon
  • Publisher: Taylor & Francis
  • ISBN: 0240807820
  • Category : Computers
  • Languages : en
  • Pages : 253

First Published in 2006. Routledge is an imprint of Taylor & Francis, an informa company.

The Essential Social Media Marketing Handbook

2017-05-15
The Essential Social Media Marketing Handbook

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  • Author: Gail Martin
  • Publisher: Red Wheel/Weiser
  • ISBN: 1632659115
  • Category : Business & Economics
  • Languages : en
  • Pages : 297

It’s time to take the fear and frustration out of social media. In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility. Social media changed the world—and today’s social media platforms evolved to meet the world’s changing needs. You’ve got more choices than ever before—online video, web audio, teleseminars, and more—plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world. By using the powerful strategies in The Essential Social Media Marketing Handbook, you will: Jump ahead of the competition. Expand your visibility and influence as a leader in your industry. Increase your expert credibility and create powerful new ways to collaborate. Build your brand into a powerhouse. Maximize your profit-making potential.

Your Guide to Marketing Books in the Christian Marketplace, Second Edition

2009-07-01
Your Guide to Marketing Books in the Christian Marketplace, Second Edition

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  • Author: Sarah Bolme
  • Publisher:
  • ISBN: 9780972554688
  • Category : Business & Economics
  • Languages : en
  • Pages : 242

Packed with valuable information on promoting books in the Christian marketplace, this book is the perfect resource for publishers and authors. Chock full of specific resources with contact information, Your Guide to Marketing Books in the Christian Marketplace walks you step-by-step through the various aspects of book promotion. This second edition has been updated and expanded. This new addition includes chapters on leveraging social networking and the Urban market. This is the essential resource for anyone involved in producing and promoting Christian books.

The Insider's Handbook of Niche Research

2022-10-02
The Insider's Handbook of Niche Research

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  • Author: AQEEL AHMED
  • Publisher: AQEEL AHMED
  • ISBN: 1775264394
  • Category : Business & Economics
  • Languages : en
  • Pages : 12

Learn How to seek out Profitable Niches Quickly and Easily! Picking a distinct segment is one among the toughest decisions marketers must make. this is often an important decision which will determine the success of your online marketing efforts. Many marketers make the error of jumping into the web weight loss or making money niches. These niches have tons to supply and are highly lucrative. many of us feel that they will jump into them because it's easy to form money. These niches are difficult niches to form money as a marketer. you'll end up during a rut, with fierce competition and savvy buyers. As you are feeling like abandoning, your motivation and resources can quickly drain. While these niches are lucrative, you'll also make tons of cash in other niches once you start. If you're determined and need to urge into these niches, do so once you're experienced and have learned the ropes. this may make it easier for you to tackle them. This report will assist you find profitable niches quickly. you do not need to worry about it, there are thousands more that you simply can choose between and make your own. The following information is available: • What to seem for during a niche. • Profitability is vital to the evergreen niche • Find products to market • Clickbank: the way to Use It • How to use Amazon • Finding lucrative keywords • Plus, there's more Tips to assist you decide on an excellent Niche Market It is becoming a well-liked trend to form money online. many of us quit their day jobs to be ready