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Peterson makes learning design simple by highlighting the fundamental rules of the profession, and showing the spectacular visual designs that can result. He uses casual but informative language to explain how to implement great design concepts.
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.
Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more. Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.
Creatives are taught the rules of design by mentors and professors. We are told what to do and how to do it. "Follow the rules and color within the lines," they say. "Only use two fonts on a page and don't make your logo too complicated," they say. It's time for us to tell them to shove it. Creative Anarchy explains and explores both rule-following and rule-breaking design. It includes tips to throw design caution to the wind, designers' stories with galleries of work, and creative exercises to help push your designs to the next level. Creative Anarchy is about great design and awesome ideas. You'll find sections specifically devoted to designing logos, posters, websites, publications, advertising and more.
Once ideas and images come to mind, the next step in weaving your tapestry--interpreting these into effective compositions--may be challenging. Learn here, in ways that relate specifically to tapestry art, the design basics you need to make your best work. Renowned master weaver Scanlin offers 60 step-by-step "explorations" that lead you from understanding design concepts in your head to using them on your loom. Be inspired to explore "weavable" ways to manage line, shape, color, texture, emphasis, balance, rhythm, and more for results that bring your tapestries to a new level. In Part 1, dive into the fundamentals of design. Parts 2 and 3 hold explorations--exercises with a tapestry twist. Part 4 teaches ways to turn designs into cartoons. A resource treasure trove offers ideas for finishing tapestries (essential to the design's completeness), helpful templates, glossaries, and other core information to carry forward on your creative path.
Alan Pipes here provides an engaging introduction to the fundamentals of art and design for students embarking on graphic design, fine art and illustration - and also allied courses in interior, fashion, textile, industrial and product design, as well as printmaking.
GRAPHIC DESIGN BASICS, International Edition combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.
Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Within these pages, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate. Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.
