Beginners' Guide to Writing & Selling Quality Features

Beginners' Guide to Writing & Selling Quality Features

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  • Author: Charlotte Digregorio
  • Publisher:
  • ISBN:
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 170


A Practice that Works

A Practice that Works

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  • Author: Steven M. Harris, Ph.D
  • Publisher: Routledge
  • ISBN: 1135422435
  • Category : Psychology
  • Languages : en
  • Pages : 262

In the advent of managed care and the continuing decline in reimbursement felt across the various disciplines of mental health have had profound impacts upon the quality and quantity of care in the field. As it has become increasingly difficult for a practitioner in private practice to provide a satisfactory level of care while earning a living in the process, many clinicians have become more innovative in the services they offer their clients. This book pulls together a group of mental health professionals who have branched out into new markets and services. A Practice that Works represents an anthology of new knowledge in the field, as chapter contributors describe in revealing detail their own innovative techniques. After first describing the idea behind a strategy such as Wilderness Therapy Programs, the editors discuss the logistics of billing issues pertinent to the strategy and provide practical steps to its implementation, follow-through and development. Finally each chapter includes a 'testimonial' from the editors before considering issues such as any other implications of the strategy, how the strategy can fit into one's larger therapeutic model, and how this new way of thinking has impacted the author's life and practice. This timely book should appeal to professionals in all areas of the mental health fields, and is written in a general style that will not turn any of them away from the innovative lessons to be gleaned from such a unique compilation.


How to Write Copy That Sells

How to Write Copy That Sells

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  • Author: Ray Edwards
  • Publisher: Morgan James Publishing
  • ISBN: 1630475025
  • Category : Business & Economics
  • Languages : en
  • Pages : 186

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing


Paperbound Books in Print

Paperbound Books in Print

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  • Author:
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  • ISBN:
  • Category : Paperbacks
  • Languages : en
  • Pages : 1614


Million Dollar Outlines

Million Dollar Outlines

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  • Author: David Farland
  • Publisher: WordFire +ORM
  • ISBN: 1614751757
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 228

Discover the secrets to crafting a successful novel in this guide by a master writer & instructor and New York Times–bestselling author. Bestselling author David Farland taught dozens of writers who went on to staggering literary success, including such #1 New York Times Bestsellers as Brandon Mull (Fablehaven), Brandon Sanderson (Wheel of Time), James Dashner (The Maze Runner) and Stephenie Mayer (Twilight). In this book, Dave teaches how to analyze an audience and outline a novel to appeal to a wide readership. The secrets found in his unconventional approach will help you understand why so many of his authors went on to prominence. Hailed as “the wizard of storytelling,” Dave was an award-winning, international best-selling author with more than fifty novels in print, and a tireless mentor and instructor of new writers. His book Million Dollar Outlines is a seminal work teaching authors how to create a blueprint for a novel that can lead to bestseller success.


How to Sell Anything to Anybody

How to Sell Anything to Anybody

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  • Author: Joe Girard
  • Publisher: Simon and Schuster
  • ISBN: 0743273966
  • Category : Business & Economics
  • Languages : en
  • Pages : 196

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.


How to Get a Literary Agent

How to Get a Literary Agent

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  • Author: Michael Larsen
  • Publisher: Sourcebooks, Inc.
  • ISBN: 1402234031
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 338

Written by a top literary agent who gives writers an insider's view of how to find and work with an agent throughout the process of getting published. Includes: -- How to know that you're ready for an agent -- 7 ways to find an agent -- Writing a cover letter that grabs attention -- What to do with an agent once you've got one -- What you can expect and what you'd better not hope for -- Making sure this is the right agent for you -- Congratulations, now you have an agent AND an editor -- How to avoid the 7 worst pitfalls for aspiring writers -- And much, much more. In today's highly competitive publishing industry, literary agents are more important than ever. Whether you write fiction or non-fiction, reference or children's books, here is everything you need to know about using an agent to launch and sustain your literary career.a


The Small Press Book Review

The Small Press Book Review

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  • Author:
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  • Category : Books
  • Languages : en
  • Pages : 312


The HERO Transformation Playbook

The HERO Transformation Playbook

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  • Author: Arif Harbott
  • Publisher: Practical Inspiration Publishing
  • ISBN: 1788602048
  • Category : Business & Economics
  • Languages : en
  • Pages : 208

Most transformations and large-scale change programs fail, but in a rapidly changing world change is becoming more and more critical for survival. The HERO Transformation Playbook is your step-by-step playbook of EXACTLY how to deliver successful transformations and large-scale change programs with the best chance of success using the HERO Transformation Framework: a clear method to help you design transformation for maximum enterprise value creation and then deliver the outcome in a repeatable fashion. We built our framework through trial and error, learning from our mistakes and successes and solving common issues we came across and pitfalls that we have seen time and again. We then spent many years honing the framework, removing the fluff, distilling the concepts until it contained everything you need to succeed in the challenging world of change. In this book we teach you everything we’ve learned – including all of the roles, processes, meetings, governance, and templates for you to follow and apply to your transformation today - so that you can crack the code of change and lead successful transformations on your own. The more successful transformations that are delivered, the better the world will be for everyone!


Small Press

Small Press

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  • Author:
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  • ISBN:
  • Category : Book industries and trade
  • Languages : en
  • Pages : 444