Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one.
Positioning also shows you how to:

Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning.
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

  • Format: Paperback | 224 pages
  • Dimensions: 137 x 203 x 15mm | 236g
  • Publication date: 16 Jan 2001
  • Publisher: McGraw-Hill Education - Europe
  • Imprint: McGraw-Hill Professional
  • Publication City/Country: New York, NY, United States
  • Language: English
  • Edition Statement: 2nd ed.
  • Illustrations note: w. vign.
  • ISBN10: 0071373586
  • ISBN13: 9780071373586
  • Bestsellers rank: 23,665

More Books:

Positioning: The Battle for Your Mind
Language: en
Pages: 224
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 2001-01-03 - Publisher: McGraw Hill Professional

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "po
Summary: Positioning: The Battle for Your Mind
Language: en
Pages: 40
Authors: BusinessNews Publishing,
Categories: Business & Economics
Type: BOOK - Published: 2014-09-29 - Publisher: Primento

The must-read summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind". This complete summary of the ideas from Al Ries and Jack Trout's
Differentiate Or Die
Language: en
Pages: 248
Authors: Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2000-03-23 - Publisher: John Wiley & Sons

Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competiti
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Language: en
Pages: 224
Authors: Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2009-10-30 - Publisher: McGraw Hill Professional

The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a
Obviously Awesome
Language: en
Pages: 0
Authors: April Dunford
Categories: Business & Economics
Type: BOOK - Published: 2019-05-14 - Publisher:

You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourse
Marketing Warfare
Language: en
Pages: 228
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 1997-11-22 - Publisher: McGraw Hill Professional

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block w
Focus
Language: en
Pages: 324
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 2005-09-27 - Publisher: Harper Collins

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach
Reality In Advertising
Language: en
Pages: 123
Authors: Rosser Reeves
Categories: Advertising
Type: BOOK - Published: 2017-06-09 - Publisher: Lulu.com

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality i
The 22 Immutable Laws of Marketing
Language: en
Pages: 160
Authors: Al Ries
Categories: Marketing
Type: BOOK - Published: 1994 - Publisher: Profile Books(GB)

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, t
War in the Boardroom
Language: en
Pages: 310
Authors: Al Ries
Categories: Business & Economics
Type: BOOK - Published: 2009-10-06 - Publisher: Harper Collins

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in w