Business Research Methods

Business Research Methods

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  • Author: S Sreejesh
  • Publisher: Springer Science & Business Media
  • ISBN: 3319005391
  • Category : Business & Economics
  • Languages : en
  • Pages : 291

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.


Business Research for Decision Making

Business Research for Decision Making

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  • Author: Duane Davis
  • Publisher: South Western Educational Publishing
  • ISBN: 9780534373979
  • Category : Beslutningstagning-ledelse
  • Languages : en
  • Pages : 0

This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). The new edition is available packaged with the SPSS Student Version Software.


Applied Business Research

Applied Business Research

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  • Author: R. Y. Cavana
  • Publisher: John Wiley & Sons
  • ISBN: 9780471341260
  • Category : Business & Economics
  • Languages : en
  • Pages : 0

"Include[s]: the main research philosophies and paradigms; preparing research proposals; evaluating business research articles and reports; a deeper examination of the quantitative research applications and methods; a more integrated and practical coverage of qualitative research; Australian and New Zealand examples of business research; and a fuller coverage of ethics in business research"--Pref.


Applied Research Design

Applied Research Design

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  • Author: Terry Elizabeth Hedrick
  • Publisher: SAGE Publications
  • ISBN: 1506319440
  • Category : Social Science
  • Languages : en
  • Pages : 193

"The Terry E. Hedrick, Leonard Bickman, and Debra J. Rog text provides a framework for designing research that is adaptable to almost any applied setting and constantly reiterates the need for establishing and maintaining credibility with the client at each level of the research process. Although the applied research book is a practical guide, suitable to accompany any thorough applied design textbook, it does a comprehensive job of presenting the distinction between basic and applied research. It introduces many topics found in the general methodology textbooks. This overlap will help students to feel comfortable in using the general skills in a more specific and complex manner." --Contemporary Psychology "For researchers needing to know how to plan and design applied research projects, Applied Research Design will be a most welcome publication. . . . The writing is clear and concise, graphics are utilized helpfully, and this book will be much appreciated by beginning social scientists who are serious but uncertain about the methodologies possible for doing applied research." --Academic Library Book Review Aimed at helping researchers and students make the transition from the classroom and the laboratory to the "real" world, the authors reveal pitfalls to avoid and strategies to undertake in order to overcome obstacles in the design and planning of applied research. Applied Research Design focuses on refining research questions when actual events force deviations from the original analysis. To accomplish this, the authors discuss how to study and monitor program implementation, statistical power analysis, and how to assess the human and material resources needed to conduct an applied research design to facilitate the management of data collection, analysis, and interpretation. Appropriate for professionals and researchers who have had some previous exposure to research methods, this book will enable the development of research strategies that are credible, useful, and--more important--feasible.


Handbook of Research on Applied AI for International Business and Marketing Applications

Handbook of Research on Applied AI for International Business and Marketing Applications

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  • Author: Christiansen, Bryan
  • Publisher: IGI Global
  • ISBN: 1799850781
  • Category : Business & Economics
  • Languages : en
  • Pages : 702

Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.


The Applied Business Analytics Casebook

The Applied Business Analytics Casebook

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  • Author: Matthew J. Drake
  • Publisher: Pearson Education
  • ISBN: 0133407365
  • Category : Business & Economics
  • Languages : en
  • Pages : 217

The first collection of cases on "big data" analytics for supply chain, operations research, and operations management, this reference puts readers in the position of the analytics professional and decision-maker. Perfect for students, practitioners, and certification candidates in SCM, OM, and OR, these short, focused, to-the-point case studies illustrate the entire decision-making process. They provide realistic opportunities to perform analyses, interpret output, and recommend an optimal course of action. Contributed by leading "big data" experts, the cases in The Applied Business Analytics Casebook covers: Forecasting and statistical analysis: time series forecasting models, regression models, data visualization, and hypothesis testing Optimization and simulation: linear, integer, and nonlinear programming; Monte Carlo simulation and risk analysis; and stochastic optimization Decision analysis: decision making under uncertainty; expected value of perfect information; decision trees; game theory models; AHP; and multi-criteria decision making Advanced business analytics: data warehousing/mining; text mining; neural networks; financial analytics; CRM analytics; and revenue management models


Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

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  • Author: Chkoniya, Valentina
  • Publisher: IGI Global
  • ISBN: 1799869865
  • Category : Computers
  • Languages : en
  • Pages : 653

The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.


The SAGE Handbook of Applied Social Research Methods

The SAGE Handbook of Applied Social Research Methods

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  • Author: Leonard Bickman
  • Publisher: SAGE
  • ISBN: 1412950317
  • Category : Reference
  • Languages : en
  • Pages : 681

This Handbook addresses the methodology of social science research and the appropriate use of different methods.


Confirmatory Factor Analysis for Applied Research, Second Edition

Confirmatory Factor Analysis for Applied Research, Second Edition

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  • Author: Timothy A. Brown
  • Publisher: Guilford Publications
  • ISBN: 146251779X
  • Category : Science
  • Languages : en
  • Pages : 482

This accessible book has established itself as the go-to resource on confirmatory factor analysis (CFA) for its emphasis on practical and conceptual aspects rather than mathematics or formulas. Detailed, worked-through examples drawn from psychology, management, and sociology studies illustrate the procedures, pitfalls, and extensions of CFA methodology. The text shows how to formulate, program, and interpret CFA models using popular latent variable software packages (LISREL, Mplus, EQS, SAS/CALIS); understand the similarities ...


Using Applied Mathematical Models for Business Transformation

Using Applied Mathematical Models for Business Transformation

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  • Author: Trad, Antoine
  • Publisher: IGI Global
  • ISBN: 1799810119
  • Category : Business & Economics
  • Languages : en
  • Pages : 543

Traditional business practices have been left behind due to the increased use of data analytics and information technology in companies worldwide. This development has led to businesses implementing transformative projects that use these new technologies in their decision-making systems. Altering the entire architecture of a company is a daunting task; however, researchers are finding methods through applied mathematics that can make it easier on companies. Implementing analytical models into current business processes is vital for professionals across the globe. Using Applied Mathematical Models for Business Transformation is an essential reference source that discusses the advancement of decision-making systems in business environments with the use of applied mathematics, algorithms, and information technology. Featuring research on topics such as decision-making systems, critical success factors, and global enterprise architecture, this book is ideally designed for project managers, financial analysts, business strategists, software engineers, technical architects, students, researchers, and educators seeking coverage on the transformation of business practices using applied mathematics and information technology.