101 Things I Learned® in Urban Design School

101 Things I Learned® in Urban Design School

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  • Author: Matthew Frederick
  • Publisher: Crown
  • ISBN: 0451496701
  • Category : Architecture
  • Languages : en
  • Pages : 216

Providing unique, accessible lessons on urban design, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Students of urban design often find themselves lost between books that are either highly academic or overly formulaic, leaving them with few tangible tools to use in their design projects. 101 Things I Learned® in Urban Design School fills this void with provocative, practical lessons on urban space, street types, pedestrian experience, managing the design process, the psychological, social, cultural, and economic ramifications of physical design decisions, and more. Written by two experienced practitioners and instructors, this informative book will appeal not only to students, but to seasoned professionals, planners, city administrators, and ordinary citizens who wish to better understand their built world.


101 Things I Learned in Architecture School

101 Things I Learned in Architecture School

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  • Author: Matthew Frederick
  • Publisher: MIT Press
  • ISBN: 0262294338
  • Category : Architecture
  • Languages : en
  • Pages : 213

Concise lessons in design, drawing, the creative process, and presentation, from the basics of “How to Draw a Line” to the complexities of color theory. This is a book that students of architecture will want to keep in the studio and in their backpacks. It is also a book they may want to keep out of view of their professors, for it expresses in clear and simple language things that tend to be murky and abstruse in the classroom. These 101 concise lessons in design, drawing, the creative process, and presentation—from the basics of "How to Draw a Line" to the complexities of color theory—provide a much-needed primer in architectural literacy, making concrete what too often is left nebulous or open-ended in the architecture curriculum. Each lesson utilizes a two-page format, with a brief explanation and an illustration that can range from diagrammatic to whimsical. The lesson on "How to Draw a Line" is illustrated by examples of good and bad lines; a lesson on the dangers of awkward floor level changes shows the television actor Dick Van Dyke in the midst of a pratfall; a discussion of the proportional differences between traditional and modern buildings features a drawing of a building split neatly in half between the two. Written by an architect and instructor who remembers well the fog of his own student days, 101 Things I Learned in Architecture School provides valuable guideposts for navigating the design studio and other classes in the architecture curriculum. Architecture graduates—from young designers to experienced practitioners—will turn to the book as well, for inspiration and a guide back to basics when solving a complex design problem.


101 Things I Learned® in Fashion School

101 Things I Learned® in Fashion School

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  • Author: Alfredo Cabrera
  • Publisher: Crown
  • ISBN: 1524761990
  • Category : Design
  • Languages : en
  • Pages : 217

A guide to surviving and thriving in fashion school, from an award-winning fashion designer and illustrator Success in fashion school requires more than a passion for fashion. It calls for the student to understand the cultural forces that shape what we wear and why we wear it; to develop a wide range of practical, aesthetic, and intellectual skills; and to work hands-on. This accessible guide assists the aspiring fashion designer on this journey with unique illustrated lessons on such topics as: • how to identify the target customer, set priorities, select fabrics, and integrate details • how to measure the human form, cut fabric, and pivot a dart • why you haven’t designed a garment if you don’t know how it will be made • how the nuclear bomb dropped on Hiroshima reshaped our understanding of fashion • illustration fundamentals, including proportions, poses, lighting, and rendering • practical information on the industry, including key terms, who does what in the industry, and the workings of the fashion calendar Written by an experienced fashion designer, illustrator, and instructor, 101 Things I Learned® in Fashion School is an essential resource for beginning fashion students, recent graduates, experienced professionals, and anyone looking for a deeper understanding of how and why the clothes we wear—or choose not to wear—are designed and made.


101 Things I Learned® in Engineering School

101 Things I Learned® in Engineering School

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  • Author: John Kuprenas
  • Publisher: Crown
  • ISBN: 1524761974
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 218

Providing unique, accessible lessons on engineering, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. An experienced civil engineer presents the physics and fundamentals underlying the many fields of engineering. Far from a dry, nuts-and-bolts exposition, 101 Things I Learned® in Engineering School uses real-world examples to show how the engineer's way of thinking can illuminate questions from the simple to the profound: Why shouldn't soldiers march across a bridge? Why do buildings want to float and cars want to fly? What is the difference between thinking systemically and thinking systematically? This informative resource will appeal to students, general readers, and even experienced engineers, who will discover within many provocative insights into familiar principles.


101 Things I Learned ® in Business School

101 Things I Learned ® in Business School

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  • Author: Michael W. Preis
  • Publisher: Grand Central Publishing
  • ISBN: 0446569569
  • Category : Business & Economics
  • Languages : en
  • Pages : 301

101 THINGS I LEARNED® IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction. Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school. Illustrated in the same fun, gift book format as 101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.


101 Things I Learned ® in Law School

101 Things I Learned ® in Law School

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  • Author: Matthew Frederick
  • Publisher: Grand Central Publishing
  • ISBN: 1455509817
  • Category : Business & Economics
  • Languages : en
  • Pages : 311

The complexities and nuances of the law are made accessible in this engaging, illustrated guide. From the structure of the court system to the mysteries of human motivation, 101 THINGS I LEARNED® IN LAW SCHOOL reveals the intricacies of the legal world through questions big and small: What is a legal precedent? What is foreseeability? How can a hostile witness help one's case? How is legal argument different from other forms of argument? What is the difference between honesty and truthfulness? Written by an experienced attorney and law instructor, and disarmingly presented in the unique format of the 101 THINGS I LEARNED® series, 101 THINGS I LEARNED® IN LAW SCHOOL is an invaluable resource for law students, graduates, lawyers, and general readers.


101 Things I Learned® in Product Design School

101 Things I Learned® in Product Design School

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  • Author: Sung Jang
  • Publisher: National Geographic Books
  • ISBN: 0451496736
  • Category : Design
  • Languages : en
  • Pages : 0

An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas—along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as • why all design is performed in relation to the body • why every product is part of a system • the difference between being clever and being gimmicky • why notions of beauty are universal across cultures • how to use both storytelling and argument to effectively persuade Written by three experienced design instructors and professionals, 101 Things I Learned® in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.


101 Things I Learned ® in Film School

101 Things I Learned ® in Film School

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  • Author: Neil Landau
  • Publisher: Hachette UK
  • ISBN: 0446569585
  • Category : Business & Economics
  • Languages : en
  • Pages : 245

How to set a scene? What's the best camera angle? How does the new technology interact with scenes? And how does one even get the financing to make a movie? These basic questions and much more are all covered in this exquisite packaged book on the film industry and making movies as a profession. Written by Neil Landau, an experienced screenwriter and script consultant to the major movie studios, this is the perfect book for anyone who wants to know about the inner-workings of this industry. Whether it's someone who wants to make movies as a full-timecareer, or just someone who is interested in film, this book covers it all.


101 Things I Learned® in Advertising School

101 Things I Learned® in Advertising School

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  • Author: Tracy Arrington
  • Publisher: Crown
  • ISBN: 045149671X
  • Category : Business & Economics
  • Languages : en
  • Pages : 218

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.


Becoming an Urban Planner

Becoming an Urban Planner

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  • Author: Michael Bayer
  • Publisher: John Wiley & Sons
  • ISBN: 1118174356
  • Category : Architecture
  • Languages : en
  • Pages : 341

Becoming an URBAN PLANNER Are you considering a career in urban planning? Becoming an Urban Planner is the best place to start. Through in-depth interviews with more than eighty urban planners across the United States and Canada, this book gives you a valuable insider’s look at your future profession as it is lived and practiced. Becoming an Urban Planner introduces you to the urban planning profession—its history, what you must know to prepare for a career in planning, and the different types of planning jobs. Beyond the basics, though, it shows you the realities of what it’s really like to be a planner today. You’ll learn about: The skills you’ll need and how to hone them in school and on the job Potential career paths and what people in these positions do Using internships, job shadowing, and other opportunities to break into the field Deciding among planning specialties and moving between public and private sectors How to search for and get your first position Emerging areas in planning, including sustainability and climate change Each topic is explored through in-depth interviews with both generalists and others who have devoted their careers to a particular aspect of planning. These professionals share their insights and describe how they have arrived at where they are and how beginners like you can learn from their experiences. With the information from this book to guide and inspire you, you will be able to chart your own path to success as an urban planner.