Red Pill or Blue Pill

Red Pill or Blue Pill : The Cognitive Dilemma in Alternative Reality

Red Pill or Blue Pill : The Cognitive Dilemma in Alternative Reality

  • Format: Hardback | 314 pages
  • Dimensions: 170 x 244 x 19mm | 699g
  • Publication date: 24 Dec 2020
  • Publisher: Dixie W Publishing Corporation
  • Language: Chinese
  • ISBN10: 1683723112
  • ISBN13: 9781683723110
  • Bestsellers rank: 331,103

随着当代社会技术的发展,我们正在目睹一种新现象:全球范围内的信息污染。 它的直接和间接影响很难量化,但其中信息欺骗专业化程度越来越高和虚假信息宣传的长期影响最令人担忧。

"注意力经济"是这些年很火的一个概念,然而"提取关注" 入侵用户注意力已经被现实证明是一种破坏性的商业模式,并不是正确对待人类的方式。我们需要维护自己用自由意志感知世界的方式。一个健康的社会结构,早应该脱离这种对人的 "控制" 。我们应该一起站起来,用 "集体意识" 呼唤更 "人道" 和 "道德" 的技术产品设计。硅谷也应该思考:如何让真实世界变得更美好?

然而,面对海量信息,人们今天无时间也无动力一一核实,公众对传统的事实失去了信任。人们不单是不信任信息,而是失去了信任的能力。但人们还是要做出选择,就像《黑客帝国》中,反叛军首领墨菲斯向尼奥提供的红色药丸和蓝色药丸之间的选择--红色药丸代表着不确定的未来,它将使尼奥摆脱母体产生的虚拟现实对他的奴役控制,逃脱进入真实现实世界,但生活在现实真相中会更加艰巨和困难;蓝色药丸则代表一处美丽的监狱,它将使尼奥回到无知,在母体的虚拟现实中毫无拘束地生活在舒适梦境中。最终尼奥选择了吞下红色药丸,去探索 Matrix 之谜。

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