The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

  • Format: Hardback | 256 pages
  • Dimensions: 160 x 234 x 23mm | 516g
  • Publication date: 16 May 2013
  • Publisher: McGraw-Hill Education - Europe
  • Imprint: McGraw-Hill Professional
  • Publication City/Country: New York, United States
  • Language: English
  • ISBN10: 0071808310
  • ISBN13: 9780071808316
  • Bestsellers rank: 436,519

THE REVOLUTION WILL BE GAMIFIEDMASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOURBUSINESS--OR BE LEFT BEHINDGamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioraleconomics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.

With The Gamification Revolution you'll learn how top companies:

Recruit and retain the best talent from the gamer generation and beyondTrain employees and drive excellence with noncash incentivesCut through the market noise and ignite consumer sales growthGenerate unprecedented customer loyalty without breaking the bank

Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business.

As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup.

You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to yourspecific needs.

It's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid.

If you're going to play the game, this is how you play it. To win.

Praise for The Gamification Revolution:"For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won." -- ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, andauthor of the New York Times bestseller By Invitation Only

"In today's fast-paced world, people are more distracted than ever. To stand out, you'll need to cut through the noise and get them engaged. The GamificationRevolution will teach you the essential building blocks for achieving long-term success and growth." -- JESSE REDNISS, SVP, USA Network/NBCU

"From engaging customers to retaining a team, The Gamification Revolution will provide you with tactics that generate results. I know. Gabe's wisdom has helpedthe Founder Institute expand to every inhabited continent and change thousands of lives." -- ADEO RESSI, CEO, Founder Institute

"Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results. Sales is the last bastion of corporate innovation, and this spectacular read is a must for any sales leader." -- HI LEVA, Senior VP Sales Operations, Clear Channel Outdoor

More Books:

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
Language: en
Pages: 256
Authors: Gabe Zichermann
Categories: Business & Economics
Type: BOOK - Published: 2013-03-29 - Publisher: McGraw Hill Professional

THE REVOLUTION WILL BE GAMIFIED MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND Gamification: It's the hottest new strategy
Gamification in Learning and Education
Language: en
Pages: 159
Authors: Sangkyun Kim
Categories: Education
Type: BOOK - Published: 2017-09-19 - Publisher: Springer

This book explores the theoretical foundations of gamification in learning and education. It has become increasingly difficult to engage and motivate students.
Handbook of Research on Solving Modern Healthcare Challenges With Gamification
Language: en
Pages: 382
Authors: Alexandre Peixoto de Queirós, Ricardo
Categories: Medical
Type: BOOK - Published: 2021-01-22 - Publisher: IGI Global

While many fields such as e-learning, business, and marketing have taken advantage of the potential of gamification, the healthcare domain has just started to e
Handbook of Research on Customer Engagement
Language: en
Pages: 544
Authors: Linda D. Hollebeek
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr
Open Source Solutions for Knowledge Management and Technological Ecosystems
Language: en
Pages: 297
Authors: Garcia-Peñalvo, Francisco J.
Categories: Computers
Type: BOOK - Published: 2016-10-11 - Publisher: IGI Global

Over the past decade, diverse organizations have been turning to open source software for their technological needs, in both internal processes management and p
The Gameful World
Language: en
Pages: 688
Authors: Steffen P. Walz
Categories: Computers
Type: BOOK - Published: 2015-01-16 - Publisher: MIT Press

What if every part of our everyday life was turned into a game? The implications of “gamification.” What if our whole life were turned into a game? What sou
Experimental Games
Language: en
Pages: 320
Authors: Patrick Jagoda
Categories: Social Science
Type: BOOK - Published: 2020-12-07 - Publisher: University of Chicago Press

In our unprecedentedly networked world, games have come to occupy an important space in many of our everyday lives. Digital games alone engage an estimated 2.5
Utilizing Gamification in Servicescapes for Improved Consumer Engagement
Language: en
Pages: 319
Authors: Helmefalk, Miralem
Categories: Business & Economics
Type: BOOK - Published: 2020-01-03 - Publisher: IGI Global

As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gami
The Gamification of Work
Language: en
Pages: 198
Authors: Emmanuelle Savignac
Categories: Business & Economics
Type: BOOK - Published: 2017-02-21 - Publisher: John Wiley & Sons

Despite the traditional opposition between play and work, games and their structure are increasingly used in workplaces. This phenomenon of using game elements
The Business of Gamification
Language: en
Pages: 230
Authors: Mikolaj Dymek
Categories: Business & Economics
Type: BOOK - Published: 2016-09-13 - Publisher: Taylor & Francis

At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The imp