Words that Sell, Revised and Expanded Edition

Words that Sell, Revised and Expanded Edition

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

  • Format: Paperback | 160 pages
  • Dimensions: 218 x 221 x 8mm | 313g
  • Publication date: 30 May 2006
  • Publisher: McGraw-Hill Education - Europe
  • Imprint: McGraw-Hill Professional
  • Publication City/Country: New York, NY, United States
  • Language: English
  • Edition Statement: 2nd edition
  • ISBN10: 0071467858
  • ISBN13: 9780071467858
  • Bestsellers rank: 15,996

More Books:

Words that Sell, Revised and Expanded Edition
Language: en
Pages: 161
Authors: Richard Bayan
Categories: Business & Economics
Type: BOOK - Published: 2006-04-05 - Publisher: McGraw Hill Professional

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words Th
Words that Sell
Language: en
Pages: 140
Authors: Richard Bayan
Categories: Business & Economics
Type: BOOK - Published: 1987 - Publisher: McGraw-Hill Companies

"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, p
Cashvertising
Language: en
Pages: 286
Authors: Drew Eric Whitman
Categories: Business & Economics
Type: BOOK - Published: 2008-11-15 - Publisher: Red Wheel/Weiser

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your he
Dental Implants - E-Book
Language: en
Pages: 544
Authors: Charles A. Babbush
Categories: Medical
Type: BOOK - Published: 2010-03-09 - Publisher: Elsevier Health Sciences

For coverage of cutting-edge techniques and procedures, Dental Implants: The Art and Science is your "go to" reference! This edition includes 20 new chapters an
The Thinker's Thesaurus: Sophisticated Alternatives to Common Words (Expanded Third Edition)
Language: en
Pages: 1182
Authors: Peter E. Meltzer
Categories: Reference
Type: BOOK - Published: 2015-08-03 - Publisher: W. W. Norton & Company

With over twenty percent more material, a must for any lover of distinctive words. This entertaining and informative reference features sophisticated and surpri
The 250 Power Words That Sell
Language: en
Pages: 224
Authors: Stephan Schiffman
Categories: Business & Economics
Type: BOOK - Published: 2012-12-18 - Publisher: Simon and Schuster

Game-changing terms every salesperson should know Wouldn't you like your prospects to know that you can help them develop new solutions, create substantial effi
The Big Book of Words That Sell
Language: en
Pages: 368
Authors: Robert W. Bly
Categories: Business & Economics
Type: BOOK - Published: 2019-09-10 - Publisher: Simon and Schuster

The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales an
1000 Words to Expand Your Vocabulary
Language: en
Pages: 198
Authors: Joseph Piercy
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-03-22 - Publisher: Michael O'Mara Books

The Oxford English Dictionary contains 175,000 words in common usage and yet linguists estimate that a vocabulary of 3,000 is sufficient to cover ninety-five pe
Semantics and Cultural Change in the British Enlightenment: New Words and Old
Language: en
Pages: 230
Authors: Carey McIntosh
Categories: History
Type: BOOK - Published: 2020-05-18 - Publisher: BRILL

A study of English semantics during the Enlightenment. New words 1650–1800 reflect the new middle-class culture of sociability, commerce, and science. Old mos
Your First Novel Revised and Expanded Edition
Language: en
Pages: 320
Authors: Ann Rittenberg
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-02-16 - Publisher: Penguin

Your Expert Guide to Writing and Publishing a Novel In this revised and expanded edition of Your First Novel, novelist Laura Whitcomb, seasoned literary agent A