Writing for the Mass Media

2015-10-28

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Author: James G. Stovall
Publisher: Pearson
ISBN: 0134010523
Category : Language Arts & Disciplines
Languages : en
Pages : 278

REVEL™ for Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, REVEL for Writing for the Mass Media offers a combination of classic and ahead-of-the-curve content to best prepare students for their future careers. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

Writing for the Mass Media

2013-11-01

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Author: James Glen Stovall
Publisher: Pearson
ISBN: 9781292040714
Category : Mass media
Languages : en
Pages : 328

Now in its eighth edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This text, which has been used at more than 450 colleges and universities during its life, offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing students for their future careers.

Writing for the Mass Media

2015

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Author: James Glen Stovall
Publisher: Pearson
ISBN: 9780133863277
Category : Mass media
Languages : en
Pages : 0

A clear and effective introduction to media writing.Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers.

Media Writing

1985

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Author: Doug Newsom
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 468

Media and Society

1999

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Author: John Ryan
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 280

In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided into two parts. Part I defines mass communication and locates its role in social life. Part II considers the factors which influence media content, providing insight into how the industry operates. Sociologists, Communication and Mass Media specialists, film, music, and pop culture critics, and enthusiasts of these fields.

The Mass Media and the Dynamics of American Racial Attitudes

2003-08-04

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Author: Paul M. Kellstedt
Publisher: Cambridge University Press
ISBN: 9780521529150
Category : Juvenile Nonfiction
Languages : en
Pages : 180

Paul M. Kellstedt explains the variation in Americans' racial attitudes over the last half-century, particularly the relationship between media coverage of race and American public opinion on race. The analyses reveal that racial policy preferences have evolved in an interesting and unpredicted (if not unpredictable) fashion over the past fifty years. There have been sustained periods of liberalism, where the public prefers an active government to bring about racial equality, and these periods are invariably followed by eras of conservatism, where the public wants the government to stay out of racial politics altogether. These opinions respond to cues presented in the national media. Kellstedt then examines the relationship between attitudes on the two major issues of the twentieth century: race and the welfare state.

Anatomy of Mass Media (Second Edition)

2012-06-04

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Author: Dianah Wynter
Publisher: Cognella Academic Publishing
ISBN: 9781621313151
Category : Mass media
Languages : en
Pages : 286

Diversity in U.S. Mass Media

2011-09-07

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Author: Catherine A. Luther
Publisher: John Wiley & Sons
ISBN: 1444344528
Category : Social Science
Languages : en
Pages : 400

Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States. Focuses on past and current mass media representations of social groups Provides an overview of key theories that have guided research in mass media representations and stereotyping Discusses the impact new media has on representation and how technology is giving a new voice to various social groups Includes a chapter on how mass media industries are addressing diversity, complete with specially-commissioned interviews with media professionals Offers helpful supplementary features such as a glossary, questions for reflection, suggestions for projects related to diversity in mass media, and online resources for both instructors and students Accompanying website provides a glossary, links to related sites, recommendations of films to watch in the classroom, ideas for research projects, and an instructor's manual with sample syllabi

The Reality of the Mass Media

2000

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Author: Niklas Luhmann
Publisher: Cultural Memory in the Present
ISBN: 9780804740777
Category : Language Arts & Disciplines
Languages : en
Pages : 154

"Luhmann argues that the system of mass media is a set of recursive, self-referential programs of communication, whose functions are not determined by the external values of truthfulness, objectivity, or knowledge, nor by specific social interests or political directives.

Media of Mass Communication

2012-02-03

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Author: John Vivian
Publisher: Pearson Educacion
ISBN: 9780205876457
Category : Communication
Languages : en
Pages : 504

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.