Visual Language for Designers

Visual Language for Designers

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  • Author: Connie Malamed
  • Publisher: Fair Winds Press
  • ISBN: 1592537413
  • Category : Art
  • Languages : en
  • Pages : 241

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion


Visual Design Solutions

Visual Design Solutions

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  • Author: Connie Malamed
  • Publisher: John Wiley & Sons
  • ISBN: 1118864042
  • Category : Business & Economics
  • Languages : en
  • Pages : 389

Enhance learners' interest and understanding with visual design for instructional and information products No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through the process and principles used by professional graphic designers. It also presents creative solutions and examples that you can start using right away. Anyone who envisions, designs, or creates instructional or informational graphics will benefit from the design strategies laid out in this comprehensive resource. Written by Connie Malamed, an art educator and instructional designer, this book will help you tap into your creativity, design with intention, and produce polished work. Whereas most graphic design books focus on logos, packaging, and brochures, Visual Design Solutions focuses on eLearning, presentations, and performance support. Visual Design Solutions includes practical guidelines for making smart design choices, ways to create professional-looking products, and principles for successful graphics that facilitate learning. Ideal for instructional designers, trainers, presenters, and professors who want to advance from haphazard to intentional design, this book will help them realize their design potential. Gain the knowledge and confidence to design impressive, effective visuals for learning Increase learner comprehension and retention with visual strategies offered by an expert author Serves as a reference and a resource, with a wealth of examples for inspiration and ideas Addresses an intimidating topic in an informal, friendly style In four parts, the book provides a thorough overview of the design process and design concepts; explores space, image, and typography; and presents workable solutions for your most persistent and puzzling design problems. Get started and begin creating captivating graphics for your learners.


Visual Grammar

Visual Grammar

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  • Author: Christian Leborg
  • Publisher: Princeton Architectural Press
  • ISBN: 9781568985817
  • Category : Art
  • Languages : en
  • Pages : 100

Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.


Graphic Design in America

Graphic Design in America

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  • Author:
  • Publisher:
  • ISBN: 9780810910362
  • Category :
  • Languages : en
  • Pages :


The Politics of Design

The Politics of Design

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  • Author: Ruben Pater
  • Publisher: BIS Publishers
  • ISBN: 9789063694227
  • Category : Art
  • Languages : en
  • Pages : 32

Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.


Visual Language

Visual Language

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  • Author: Peter Bonnici
  • Publisher: Rotovision
  • ISBN:
  • Category : Art
  • Languages : en
  • Pages : 172

Making visual images that can be understood universally is a vitally important skill for creative thinkers across the design spectrum.


The Language of Graphic Design

The Language of Graphic Design

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  • Author: Richard Poulin
  • Publisher:
  • ISBN: 1592538258
  • Category : Art
  • Languages : en
  • Pages : 291

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.


Graphic Design, Referenced

Graphic Design, Referenced

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  • Author: Bryony Gomez-Palacio
  • Publisher:
  • ISBN: 1592534473
  • Category : Art
  • Languages : en
  • Pages : 401

Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; "knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; "representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.


Visual Thinking for Design

Visual Thinking for Design

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  • Author: Colin Ware
  • Publisher: Elsevier
  • ISBN: 0080558410
  • Category : Computers
  • Languages : en
  • Pages : 210

Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. - Presents visual thinking as a complex process that can be supported in every stage using specific design techniques - Provides practical, task-oriented information for designers and software developers charged with design responsibilities - Includes hundreds of examples, many in the form of integrated text and full-color diagrams - Steeped in the principles of "active vision, which views graphic designs as cognitive tools


Design Language

Design Language

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  • Author: Tim McCreight
  • Publisher: Brynmorgen Press
  • ISBN: 9781929565177
  • Category : Art appreciation
  • Languages : en
  • Pages : 140

In this unique volume, teacher and designer Tim McCreight has collected sixty words that show up frequently when we discuss the artifacts in our world. Gorgeous objects and images are shown along with commentary on the concepts of design. The premise of the book, made plain in worlds and pictures, is that design is not something reserved for art students, but a part of the experience of being human.