Vintage Marketing Differentiation

2017-03-23
Vintage Marketing Differentiation

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  • Author: Robert L. Williams, Jr.
  • Publisher: Springer
  • ISBN: 1137387211
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!

Pet-Specific Care for the Veterinary Team

2021-03-23
Pet-Specific Care for the Veterinary Team

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  • Author: Lowell Ackerman
  • Publisher: John Wiley & Sons
  • ISBN: 1119540704
  • Category : Medical
  • Languages : en
  • Pages : 1106

A practical guide to identifying risks in veterinary patients and tailoring their care accordingly Pet-specific care refers to a practice philosophy that seeks to proactively provide veterinary care to animals throughout their lives, aiming to keep pets healthy and treat them effectively when disease occurs. Pet-Specific Care for the Veterinary Team offers a practical guide for putting the principles of pet-specific care into action. Using this approach, the veterinary team will identify risks to an individual animal, based on their particular circumstances, and respond to these risks with a program of prevention, early detection, and treatment to improve health outcomes in pets and the satisfaction of their owners. The book combines information on medicine and management, presenting specific guidelines for appropriate medical interventions and material on how to improve the financial health of a veterinary practice in the process. Comprehensive in scope, and with expert contributors from around the world, the book covers pet-specific care prospects, hereditary and non-hereditary considerations, customer service implications, hospital and hospital team roles, and practice management aspects of pet-specific care. It also reviews specific risk factors and explains how to use these factors to determine an action plan for veterinary care. This important book: Offers clinical guidance for accurately assessing risks for each patient Shows how to tailor veterinary care to address a patient’s specific risk factors Emphasizes prevention, early detection, and treatment Improves treatment outcomes and provides solutions to keep pets healthy and well Written for veterinarians, technicians and nurses, managers, and customer service representatives, Pet-Specific Care for the Veterinary Team offers a hands-on guide to taking a veterinary practice to the next level of care.

Blackwell's Five-Minute Veterinary Practice Management Consult

2020-01-09
Blackwell's Five-Minute Veterinary Practice Management Consult

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  • Author: Lowell Ackerman
  • Publisher: John Wiley & Sons
  • ISBN: 1119442540
  • Category : Medical
  • Languages : en
  • Pages : 1010

Provides a quick veterinary reference to all things practice management related, with fast access to pertinent details on human resources, financial management, communications, facilities, and more Blackwell's Five-Minute Veterinary Practice Management Consult, Third Edition provides quick access to practical information for managing a veterinary practice. It offers 320 easily referenced topics that present essential details for all things practice management—from managing clients and finances to information technology, legal issues, and planning. This fully updated Third Edition adds 26 new topics, with a further 78 topics significantly updated or expanded. It gives readers a look at the current state of the veterinary field, and teaches how to work in teams, communicate with staff and clients, manage money, market a practice, and more. It also provides professional insight into handling human resources in a veterinary practice, conducting staff performance evaluations, facility design and construction, and managing debt, among other topics. KEY FEATURES: Presents essential information on veterinary practice management in an easy-to-use format Offers a practical support tool for the business aspects of veterinary medicine Includes 26 brand-new topics and 78 significantly updated topics Provides models of veterinary practice, challenges to the profession, trends in companion practices, and more Features contributions from experts in veterinary practice, human resources, law, marketing, and more Supplies sample forms and other resources digitally on a companion website Blackwell's Five-Minute Veterinary Practice Management Consult offers a trusted, user-friendly resource for all aspects of business management, carefully tailored for the veterinary practice. It is a vital resource for any veterinarian or staff member involved in practice management.

Handbook of Research on Transmedia Storytelling and Narrative Strategies

2018-07-06
Handbook of Research on Transmedia Storytelling and Narrative Strategies

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  • Author: Y?lmaz, Recep
  • Publisher: IGI Global
  • ISBN: 1522553584
  • Category : Social Science
  • Languages : en
  • Pages : 599

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Successful Wine Marketing

2013-11-09
Successful Wine Marketing

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  • Author: James Lapsley
  • Publisher: Springer Science & Business Media
  • ISBN: 0387299653
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 303

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.

Essentials of Marketing

2013
Essentials of Marketing

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  • Author: Paul Baines
  • Publisher: Oxford University Press
  • ISBN: 0199646503
  • Category : Business & Economics
  • Languages : en
  • Pages : 438

Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers.

Fundamentals of Marketing 2e

2021-01-12
Fundamentals of Marketing 2e

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  • Author: Paul Baines
  • Publisher: Oxford University Press, USA
  • ISBN: 0198829256
  • Category :
  • Languages : en
  • Pages : 404

Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Contemporary Case Studies on Fashion Production, Marketing and Operations

2017-12-04
Contemporary Case Studies on Fashion Production, Marketing and Operations

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  • Author: Pui-Sze Chow
  • Publisher: Springer
  • ISBN: 9811070075
  • Category : Business & Economics
  • Languages : en
  • Pages : 245

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

Principles and Practice of Marketing 10/e

2023-02-21
Principles and Practice of Marketing 10/e

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  • Author: JOBBER AND ELLI
  • Publisher: McGraw Hill
  • ISBN: 1526849542
  • Category : Business & Economics
  • Languages : en
  • Pages : 938

EBOOK: Principles and Practices of Marketing 10/e

Principles of Marketing

2008
Principles of Marketing

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  • Author: Philip Kotler
  • Publisher: Pearson Education
  • ISBN: 9780273711568
  • Category : Business & Economics
  • Languages : en
  • Pages : 1060

The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.