eBook downloads, eBook resources & eBook authors
Using the latest research on the workings of the human brain, Buzan provides step-by-step exercises for discovering the powers of the right side of the brain and learning to use the left side more effectively. By increasing our understanding of how the mind works, Buzan shows us how to use our brains to the best advantage.
A dream is not just white noise or something that happens to you while you sleep. Dreams are the secret language of your unconscious. This book will teach you how to: • Unlock the secrets of your personal dream language • Explore and interpret the meaning of your dreams • Harness the power of the brain to uncover a life of greater richness and meaning So often when we awake we find that our dreams have either evaporated like mist or seem to be just on the edge of our memory. Many people cannot recall their dreams at all. Cohen has developed a 7-step process to let you tap into the rich repository of your subconscious: 1. Recall and record. 2. Title your dream. 3. Read or repeat aloud. 4. Consider what is uppermost in your life right now. 5. Describe your dream's objects and qualities as if you were talking to a Martian. 6. Summarize the message from the unconscious. 7. Consider the dream's guidance for waking life. Drawing on years of clinical experience and her familiarity with Freud, myth, and sacred writings, Cohen presents a program that results in a life of abundance, texture, and self-awareness.
Ever wonder why most women can handle the kids and careers and the renovation but men can concentrate on either the newspaper or a game on TV? This is because female brains have more interconnections that allow them to multi-task and split their attention. The New Feminine Brain is the first book by a medical doctor, who is also a psychiatrist and a brain expert, to show how modern life challenges are physically rewiring the brain and to address the particular challenges that women face as a result. The female brain today is not your grandmother's brain - it has even more connections and skills, but with that can come more physical problems, including an increase in attention and memory deficits and chronic mood and health conditions. The New Feminine Brain combines the insights of Dr Schulz's research and stories of clinical experience as a neuropsychiatrist treating people with tough brain disorders with unique self-help and expert health advice. Readers will discover and cultivate their special genius and intuitive style with provocative self-tests, so they can hear and heal their depression, anxiety, attention, memory, and other brain problems. 'Rewiring' exercises, herbs and nutritional supplements will improve their physical, psychological and emotional health.
The human brain - one of the most mysterious part of human organism. It’s not fully studied. Mysteries of memory, imagination, erudition - this is what mankind has long interested. From this book you will learn what's inside the brain, how to use its hidden resources, how to use your brain for 100%!
Coverage includes educational psychology, personal development, accelerated learning, study skills, memory, the brain, nutrition, and training and development.
Do YOU have a have a lack of purpose in life and sometimes feel like it is going nowhere? And do YOU sometimes feel like walking away from everything? But have YOU ever thought that it is NOT YOU vs society but infact it is YOU vs YOURSELF! Yes there is a way to change YOUR thinking by rewiring YOUR mind. In this short book I will take YOU on a journey where YOU will see your own life from a different prospective and YOU will appreciate your own life than YOU ever did before. But the real question to YOU is how much VALUE do YOU provide for your own life? And it all starts on page one. All I want from YOU is a little self-time and a little patience for YOURSELF....
Discover how to train your brain and become the best you can be in this empowering and inclusive guide by the nation's favourite doctor, Dr Ranj. Brains don't look like much, do they? A touch of slime here, some squishy grey stuff there. But in fact, your brain is more powerful than any supercomputer, and it is completely fascinating. Have you ever wondered why you're left-handed? Or why you have dreams? Or what causes pins and needles? I'll tell you what else: your brain is completely unique. That's right: no one else has a brain quite like yours. So if you want to learn how to make the most of YOUR brain, this is the book for you. It doesn't just explain how the brain works. It'll teach you how to train your brain to get better at stuff you find difficult. It'll show you how different people think in different ways and why that makes each person so special. It'll help you keep your mind happy and healthy. Because when that brilliant brain of yours is in tip-top condition, you can be the BEST version of you. You'll discover: - Why some skills come to you more easily than others - How to cope with knockbacks and improve on the difficult stuff - Why we feel certain emotions and how to manage the difficult ones - How to keep your brain in top condition for learning - Why looking after your mind is the key to growing up happy Including insights from neurodiverse young people, the book also features bright two-colour illustrations from David O'Connell and dyslexia-friendly design. NHS paediatrician and Sunday Times bestselling author of How to Grow Up and Feel Amazing, Dr Ranj, is here to inspire ALL young readers to love themselves, however their brains work.
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
