Twitter for Good

Twitter for Good

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  • Author: Claire Diaz-Ortiz
  • Publisher: John Wiley & Sons
  • ISBN: 1118061934
  • Category : Business & Economics
  • Languages : en
  • Pages : 226

Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.


Twitter

Twitter

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  • Author: Jean Burgess
  • Publisher: NYU Press
  • ISBN: 1479811068
  • Category : Social Science
  • Languages : en
  • Pages : 152

The sometimes surprising, often humorous story of the forces that came together to shape the central role Twitter now plays in contemporary politics and culture Is Twitter a place for sociability and conversation, a platform for public broadcasting, or a network for discussion? Digital platforms have become influential in every sphere of communication, from the intimate and everyday to the public, professional, and political. Since the scrappy startup days of social media in the mid-2000s, not only has the worldwide importance of platforms grown exponentially, but also their cultures have shifted dramatically, in a variety of directions. These changes have brought new opportunities for progressive communities to thrive online, as well as widespread problems with commercial exploitation, disinformation, and hate speech. Twitter’s growth over the past decade, like that of much social media, has far surpassed its creators’ vision. Twitter charts this trajectory in the format of a platform biography: a new, streamlined approach to understanding how platforms change over time. Through the often surprising, fast-moving story of Twitter, it illuminates the multiple forces—from politics and business to digital ideologies—that came together to shape the evolution of this revolutionary platform. Jean Burgess and Nancy K. Baym build a rich narrative of how Twitter has evolved as a technology, a company, and a culture, from its origins as a personal messaging service to its transformation into one of the most globally influential social media platforms, where history and culture is not only recorded but written in real time.


Twitter for Good

Twitter for Good

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  • Author: Claire Diaz-Ortiz
  • Publisher: John Wiley & Sons
  • ISBN: 111812085X
  • Category : Business & Economics
  • Languages : en
  • Pages : 226

Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.


Good and Mad

Good and Mad

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  • Author: Rebecca Traister
  • Publisher: S&S/ Marysue Rucci Books
  • ISBN: 1501181815
  • Category : History
  • Languages : en
  • Pages : 320

Journalist Rebecca Traister’s New York Times bestselling exploration of the transformative power of female anger and its ability to transcend into a political movement is “a hopeful, maddening compendium of righteous feminine anger, and the good it can do when wielded efficiently—and collectively” (Vanity Fair). Long before Pantsuit Nation, before the Women’s March, and before the #MeToo movement, women’s anger was not only politically catalytic—but politically problematic. The story of female fury and its cultural significance demonstrates its crucial role in women’s slow rise to political power in America, as well as the ways that anger is received when it comes from women as opposed to when it comes from men. “Urgent, enlightened…realistic and compelling…Traister eloquently highlights the challenge of blaming not just forces and systems, but individuals” (The Washington Post). In Good and Mad, Traister tracks the history of female anger as political fuel—from suffragettes marching on the White House to office workers vacating their buildings after Clarence Thomas was confirmed to the Supreme Court. Traister explores women’s anger at both men and other women; anger between ideological allies and foes; the varied ways anger is received based on who’s expressing it; and the way women’s collective fury has become transformative political fuel. She deconstructs society’s (and the media’s) condemnation of female emotion (especially rage) and the impact of their resulting repercussions. Highlighting a double standard perpetuated against women by all sexes, and its disastrous, stultifying effect, Good and Mad is “perfectly timed and inspiring” (People, Book of the Week). This “admirably rousing narrative” (The Atlantic) offers a glimpse into the galvanizing force of women’s collective anger, which, when harnessed, can change history.


The Devil and Sherlock Holmes

The Devil and Sherlock Holmes

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  • Author: David Grann
  • Publisher: Vintage
  • ISBN: 0385533160
  • Category : True Crime
  • Languages : en
  • Pages : 417

From the #1 New York Times bestselling author of Killers of the Flower Moon and The Wager—and one of the most gifted reporters and storytellers of his generation—comes a “horrifying, hilarious, and outlandish” (Entertainment Weekly) collection of gripping true crime mysteries about people whose obsessions propel them into unfathomable and often deadly circumstances. "[Grann is] one of the preeminent adventure and true-crime writers working today."—New York Magazine Whether David Grann is investigating a mysterious murder, tracking a chameleon-like con artist, or hunting an elusive giant squid, he has proven to be a superb storyteller. In The Devil and Sherlock Holmes, Grann takes the reader around the world, revealing a gallery of rogues and heroes with their own particular fixations who show that truth is indeed stranger than fiction. Look for David Grann’s latest bestselling book, The Wager!


You Are What You Tweet

You Are What You Tweet

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  • Author: Germany Kent
  • Publisher: Star Stone Press, LLC
  • ISBN: 099614689X
  • Category : Computers
  • Languages : en
  • Pages : 300

You Are What You Tweet is a cheerfully optimistic book filled with humor and strategies that will help you become Twitter-savvy. This inspiring book serves as far more than a guide to finding your niche on Twitter. It also gives you the tools you need to master this remarkable communication tool and connect with intriguing people around the world. This inspiring, encouraging book will teach you how adapting a new mindset and using positivity can propel you to becoming influential on social media and greatly enhance your own life. You Are What You Tweet teaches you how to engage your audience with quality content, making it nearly a prerequisite for you to be in the right state of mind. After reading this book, you'll learn how, surprisingly, Twitter can help you to find yourself and feel supported to be who you are.


The Twitter Book

The Twitter Book

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  • Author: Tim O'Reilly
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 1449318967
  • Category : Computers
  • Languages : en
  • Pages : 259

Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.


Big Veg

Big Veg

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  • Author: Gerald Stratford
  • Publisher: Headline
  • ISBN: 1472287029
  • Category : Gardening
  • Languages : en
  • Pages : 272

Learn how to grow big veg with Gerald Stratford, the gardening grandad loved by over a quarter of a million fans on Twitter. "I am very grateful for all the interest my wonderful friends and followers have taken in my gardening. Now, I hope this book gives you the motivation you need to get out in the garden. Cheers!" - GERALD Gerald's book is packed with decades of gardening know-how and fully illustrated with photos from his Cotswolds garden. It includes a helpful month-by-month guide to sowing, planting and harvesting veg, as well as tips on how to grow Gerald's speciality: really big veg. Full of encouragement and Gerald's infectious enthusiasm, Big Veg makes an ideal companion for anyone keen to grow-your-own.


Twitter

Twitter

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  • Author: Dhiraj Murthy
  • Publisher: John Wiley & Sons
  • ISBN: 0745665101
  • Category : Computers
  • Languages : en
  • Pages : 184

Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” This book takes a critical step back from popular discourse and media coverage of Twitter, to present the first balanced, scholarly engagement of this popular medium. In this timely and comprehensive introduction, Murthy not only discusses Twitter’s role in our political, economic, and social lives, but also draws a historical line between the telegraph and Twitter to reflect on changes in social communication over time. The book thoughtfully examines Twitter as an emergent global communications medium and provides a theoretical framework for students, scholars, and tweeters to reflect critically on the impact of Twitter and the contemporary media environment. The book uses case studies including citizen journalism, health, and national disasters to provide empirically rich insights and to help decipher some of the ways in which Twitter and social media more broadly may be shaping contemporary life.


The Twitter Diaries

The Twitter Diaries

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  • Author: Georgie Thompson
  • Publisher: A&C Black
  • ISBN: 1448209609
  • Category : Fiction
  • Languages : en
  • Pages : 401

The Twitter Diaries tells the story of pen pals for the 21st century. Two parallel lives separated by an ocean but united over a social network. Tuesday (@Tuesday Fields), a sports reporter and Stella (@StellaCavill), a men's shoe designer, are Brit 30-somethings who are introduced in NYC on NYE by a mutual friend, a notorious transatlantic TV presenter. They strike up an instant bond. Over the next 365 days, @TuesdayFields and @StellaCavill put the world to rights, one tweet at a time. From Melbourne to Monaco to Magaluf, the girls flirt and fall out with sportsmen, movie stars... and TV presenters. And then there's their mothers... December 31st of the same year and @TuesdayFields and @StellaCavill meet again, for the first time since the last time. A lot can happen in a year. It turns out just 140 characters can change everything. The Twitter Diaries is an instantly recognisable yet fictitious tale all generations can relate to, whether they are one of the world's 140 million and counting transfixed Twitter users or not. Accessible, funny and heart-warming, it's this summer's must read.