Instant New York Times Bestseller Unlock your potential by cultivating self-awareness and curating a fulfilling life full of self-improvement, emotional intelligence, and a growth mindset. Leadership expert and entrepreneur Dr. Josh Axe teaches 12 revolutionary mindshift transformations to beat the grind and reach the life you've always wanted. Redefine success and replace the limiting beliefs of yourself with the healthy mental toughness to think this, not that. Perhaps you're busy but still feel empty. Maybe things haven't turned out how you'd hoped, and life seems stale and unfulfilling. What if you could wake up every morning excited about your purpose, knowing you're fulfilling your greatest potential? A more meaningful life is within your reach, and it starts in one place: your mind. Living with a mindset of false narratives will keep you stuck, locked in a prison of unpursued dreams and goals. But cultivating a new mindset based on what is actually true will set you free—free to start exploring and growing beyond the limits you thought you had. In Think This, Not That, Dr. Josh Axe unpacks the top twelve mental barriers holding people back from realizing their potential and becoming the greatest version of themselves, and contrasts each one with a new empowering mindset, such as: Don't simply drift; clarify your purpose. Don't define success based on what you accomplish; base it on who you become. Don't be the victim; be the hero. Don't be a slave to your vices; overpower them by building virtues. Don't live by popular opinion; follow enduring principles of wisdom. Don't allow unintentionality; visualize a strategy. Whether you want to improve your physical or financial health, raise the quality of your relationships, or take your career to new heights, these mindshifts will help transform your life. It's time to break through your limiting beliefs and find out who you can become, to build a meaningful life through new thoughts and actions, and to make the switch from what's stalled you toward a life of ultimate significance.