The Routledge Companion to Strategic Marketing

2020-11-24
The Routledge Companion to Strategic Marketing

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  • Author: Bodo B. Schlegelmilch
  • Publisher: Routledge
  • ISBN: 1351038648
  • Category : Business & Economics
  • Languages : en
  • Pages : 501

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

The Routledge Companion to Strategic Human Resource Management

2009
The Routledge Companion to Strategic Human Resource Management

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  • Author: John Storey
  • Publisher: Taylor & Francis
  • ISBN: 0415772044
  • Category : Business & Economics
  • Languages : en
  • Pages : 542

'The Routledge Companion to Strategic Human Resource Management' is a prestige reference work offering a comprehensive and authoritative overview of the field. It surveys the state of the discipline and introduces and makes sense of new cutting edge themes.

The Routledge Companion to Non-Market Strategy

2015-04-24
The Routledge Companion to Non-Market Strategy

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  • Author: Thomas C. Lawton
  • Publisher: Routledge
  • ISBN: 1317819713
  • Category : Business & Economics
  • Languages : en
  • Pages : 449

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

The Routledge Companion to Strategic Risk Management

2015-12-22
The Routledge Companion to Strategic Risk Management

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  • Author: Torben Juul Andersen
  • Publisher: Routledge
  • ISBN: 1317703987
  • Category : Business & Economics
  • Languages : en
  • Pages : 766

Managing risk in and across organizations has always been of vital importance, both for individual firms and for the globalized economy more generally. With the global financial crisis, a dramatic lesson was learnt about what happens when risk is underestimated, misinterpreted, or even overlooked. Many possible solutions have been competing for international recognition, yet, there is little empirical evidence to support the purported effectiveness of these regulations and structured control approaches, which leaves the field wide open for further interpretation and conceptual development. This comprehensive book pulls together a team of experts from around the world in a range of key disciplines such as management, economics and accounting, to provide a comprehensive resource detailing everything that needs to be known in this emerging area. With no single text currently available, the book fills a much needed gap in our current understanding of strategic risk management, offering the potential to advance research efforts and enhance our approaches to effective risk management practices. Edited by a globally recognized expert on strategic risk management, this book will be an essential reference for students, researchers, and professionals with an interest in risk management, strategic management and finance.

The Routledge Companion to Marketing Research

2021-06-27
The Routledge Companion to Marketing Research

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  • Author: Len Tiu Wright
  • Publisher: Routledge
  • ISBN: 1134826869
  • Category : Business & Economics
  • Languages : en
  • Pages : 623

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.

The Routledge Companion to Business History

2016-12-01
The Routledge Companion to Business History

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  • Author: John Wilson
  • Publisher: Taylor & Francis
  • ISBN: 1135007837
  • Category : Business & Economics
  • Languages : en
  • Pages : 394

The Routledge Companion to Business History is a definitive work of reference, and authoritative, international source on business history. Compiled by leading scholars in the field, it offers both researchers and students an introduction and overview of current scholarship in this expanding discipline. Drawing on a wealth of international contributions, this volume expands the field and explores how business history interacts theoretically and methodologically with other fields. It charts the origins and development of business history and its global reach from Latin America and Africa, to North America and Europe. With this multi-perspective approach, it illustrates the unique contribution of business history and its relationship with a range of other disciplines, from finance and banking to gender issues in corporations. The Routledge Companion to Business History is a vital source of reference for students and researchers in the fields of business history, corporate governance and business ethics.

The Routledge Companion to Marketing History

2016-01-29
The Routledge Companion to Marketing History

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  • Author: D.G. Brian Jones
  • Publisher: Routledge
  • ISBN: 113468875X
  • Category : Business & Economics
  • Languages : en
  • Pages : 740

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.

Strategic Marketing

2014-02-25
Strategic Marketing

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  • Author: Tony Proctor
  • Publisher: Routledge
  • ISBN: 1317834232
  • Category : Business & Economics
  • Languages : en
  • Pages : 352

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/

The Routledge Companion to the Future of Marketing

2014-01-10
The Routledge Companion to the Future of Marketing

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  • Author: Luiz Moutinho
  • Publisher: Routledge
  • ISBN: 1136242856
  • Category : Business & Economics
  • Languages : en
  • Pages : 698

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

International Strategic Marketing

2004
International Strategic Marketing

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  • Author: Marilyn A. Stone
  • Publisher: Psychology Press
  • ISBN: 041531416X
  • Category : Business & Economics
  • Languages : en
  • Pages : 286

This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering the role of Europe within global marketing.