The McGraw-Hill 36-Hour Course In Finance for Non-Financial Managers, Second Edition

2004-02-22
The McGraw-Hill 36-Hour Course In Finance for Non-Financial Managers, Second Edition

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  • Author: Robert A. Cooke
  • Publisher: McGraw Hill Professional
  • ISBN: 9780071442237
  • Category : Business & Economics
  • Languages : en
  • Pages : 372

A fully revised guidebook on the basics of accounting-- updated to cover an increasingly complex financial arena In the wake of recent accounting scandals, most managers now realize they need to know more about the inner workings of finance. Many, however, don't know where they will find the time. The McGraw-Hill 36-Hour Course in Finance for Non-Financial Managers is designed to give readers a working mastery of all finance essentials in just 36 hours and has now been updated to help readers understand the substantial regulatory and practical changes that have taken place in the new world of business accounting. This hands-on workbook delivers its information in accessible and reader-friendly style, including self-study questions and case studies for each chapter. Information new to this edition includes: Key updates to generally accepted accounting principles (GAAP) Sections detailing what auditing is and what auditors do Entirely new sections on pro forma financial statements, stock options as an expense, and more

The McGraw-Hill 36-hour Management Course

1989
The McGraw-Hill 36-hour Management Course

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  • Author: Lester R. Bittel
  • Publisher: McGraw-Hill Companies
  • ISBN: 9780070055797
  • Category : Business & Economics
  • Languages : en
  • Pages : 364

The McGraw-Hill 36-Hour Management Course is tailor-made for people who need to master the fundamentals of management practice without a major outlay of time, money, and meaningless busywork. There is simply no better way for managers to spend 36 hours.

The McGraw-Hill 36-Hour Course: Finance for Non-Financial Managers 3/E

2010-12-16
The McGraw-Hill 36-Hour Course: Finance for Non-Financial Managers 3/E

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  • Author: H. George Shoffner
  • Publisher: Mcgraw-hill
  • ISBN: 9780071749558
  • Category : Business & Economics
  • Languages : en
  • Pages : 352

Make simple sense of complex financial information! The high-profile accounting scandals of recent years have made one thing clear: You can't know too much about the company for which you work. What are the numbers? Where do you find them? How do they affect you and your staff? This fully revised and updated third edition of The McGraw-Hill 36-Hour Course: Finance for Nonfinancial Managers provides a firm grasp on what all the numbers really mean. Designed to let you learn at your own pace, it walks you through: The essential concepts of finance, so you can ask intelligent questions and understand the answers Vital statements and reports, with sections on pro forma financial statements and expensing of stock options The auditing process--what is measured, how it's measured, and how you can help ensure accuracy and completeness With chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Finance for Nonfinancial Managers serves as a virtual professor, providing the curriculum you need to crunch the numbers like a pro!

The McGraw-Hill 36-Hour Course: Online Marketing

2011-01-07
The McGraw-Hill 36-Hour Course: Online Marketing

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  • Author: Lorrie Thomas
  • Publisher: McGraw Hill Professional
  • ISBN: 9780071750394
  • Category : Business & Economics
  • Languages : en
  • Pages : 272

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

The McGraw-Hill 36-Hour Course Product Development

2010-12-10
The McGraw-Hill 36-Hour Course Product Development

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  • Author: Andrea Belz
  • Publisher: McGraw Hill Professional
  • ISBN: 0071746145
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

The McGraw-Hill 36-Hour Course: Organizational Development

2010-10-15
The McGraw-Hill 36-Hour Course: Organizational Development

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  • Author: Stephen Balzac
  • Publisher: McGraw Hill Professional
  • ISBN: 0071746234
  • Category : Business & Economics
  • Languages : en
  • Pages : 240

Take a crash course in one of today's most important business skills--organizational development! Change comes fast, and the most successful organizations are prepared to handle it before impact; they act, not react. How are they able to do this? With a solid grounding in organizational development. The McGraw-Hill 36-Hour Course: Organizational Development is a skill-building guide to one of the most important functions in business today. In no time, you'll be able to recognize patterns of organizational behavior that are detrimental to your organization, and you'll have the skills to envision and drive the type of change your company needs. Concise, engaging, and filled with quizzes to help you reinforce lessons learned, this crash course offers the knowledge you need to: Address problems with your company’s culture Hire the best people for your needs Set goals and move your team to action Motivate your people to envision change Institute meaningful change in how your company functions Change can be your company's best friend. You just have to manage it with skill. The McGraw-Hill 36-Hour Course: Organizational Development puts you on the fast track to face today’s, not yesterday's, challenges.

The McGraw-Hill 36-Hour Course: Operations Management

2010-09-17
The McGraw-Hill 36-Hour Course: Operations Management

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  • Author: Linda Brennan
  • Publisher: McGraw Hill Professional
  • ISBN: 0071746137
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Take a crash course in boosting operational efficiency! Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense. The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-tests, and an online final exam, this virtual immersion course in operations management teaches you how to: Evaluate and measure existing systems’ performance Use quality management tools like Six Sigma and Lean Production Design new, improved processes Define, plan, and control costs of projects Take this in-depth course on operations management and put your vision into action. This is the only book on the syllabus. Class begins now!

The McGraw-Hill 36-Hour Course: Project Management, Second Edition

2010-09-17
The McGraw-Hill 36-Hour Course: Project Management, Second Edition

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  • Author: Helen S. Cooke
  • Publisher: McGraw Hill Professional
  • ISBN: 0071750428
  • Category : Business & Economics
  • Languages : en
  • Pages : 400

Schedule and coordinate projects seamlessly, start to finish! In today's ultracompetitive world of business, those in charge want results on time and on budget--and they're turning to project managers to deliver. Skilled project managers are in high demand, and the profession is growing at an unprecedented rate. The McGraw-Hill 36-Hour Course: Project Management, Second Edition, combines expert insight, advice based on realworld experience, and the latest developments into a single, concise package. In the span of 36 hours, you'll learn how to: Plan, launch, manage, and close projects Build the best team for each project Shape and drive a project using effective leadership Manage quality, costs, time, and risk Deploy the latest project management technologies Complete with chapter-ending self-tests and a comprehensive online final exam, The McGraw-Hill 36-Hour Course: Project Management, Second Edition, provides the guidance you need to manage any project under any conditions.

The McGraw-Hill 36-Hour Course: Lean Six Sigma

2012-05-04
The McGraw-Hill 36-Hour Course: Lean Six Sigma

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  • Author: Sheila Shaffie
  • Publisher: McGraw Hill Professional
  • ISBN: 0071750851
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Use your next three-day weekend to develop valuable Lean Six Sigma skills With the integration of Lean and Six Sigma, businesses have a potent tool in the never-ending drive to deliver top-quality service and products. But you don’t need to be a Black Belt to build quality and efficiency into all areas of your operation; you just need The McGraw-Hill 36-Hour Course: Lean Six Sigma. Sheila Shaffie and Shahbaz Shahbazi, leading Six Sigma experts and trainers, put you on the fast track to Lean Six Sigma expertise. Featuring a detailed overview of Lean and Six Sigma methodologies and case studies that demonstrate how to incorporate these principles, this guide will teach you how to: Deliver consistent customer service Reduce operational cost and risk Build and sustain a culture of continuous improvement Complete with exercises, self-tests, and an online final exam, The McGraw-Hill 36-Hour Course: Lean Six Sigma lets you energize your organization with the power of today’s biggest breakthrough in business process improvement.

The McGraw-Hill 36-Hour Project Management Course

2005-03-04
The McGraw-Hill 36-Hour Project Management Course

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  • Author: Helen S. Cooke
  • Publisher: McGraw Hill Professional
  • ISBN: 0071466924
  • Category : Business & Economics
  • Languages : en
  • Pages : 367

Project management is today's hottest topic, yet fully integrative, timely, and broad-based coverage is difficult to find. The McGraw-Hill 36-Hour Project Management Course synthesizes and organizes current PM knowledge and material from the Project Management Institute and other leading bodies of knowledge into one comprehensive and contemporary resource. Real-life case studies and examples, placed in the context of state-of-the-art applications, make this course book valuable to a wide range of professionals in virtually any industry.