The McGraw-Hill 36-Hour Course: Online Marketing

2011-01-07
The McGraw-Hill 36-Hour Course: Online Marketing

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  • Author: Lorrie Thomas
  • Publisher: McGraw Hill Professional
  • ISBN: 0071750398
  • Category : Business & Economics
  • Languages : en
  • Pages : 272

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

The McGraw-Hill 36-Hour Course Product Development

2010-12-10
The McGraw-Hill 36-Hour Course Product Development

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  • Author: Andrea Belz
  • Publisher: McGraw Hill Professional
  • ISBN: 0071746145
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

The McGraw-Hill 36-Hour Course: Operations Management

2010-09-17
The McGraw-Hill 36-Hour Course: Operations Management

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  • Author: Linda L. Brennan
  • Publisher: McGraw Hill Professional
  • ISBN: 0071746137
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Take a crash course in boosting operational efficiency! Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense.The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-tests, and an online final exam, this virtual immersion course in operations management teaches you how to: Evaluate and measure existing systems’ performance Use quality management tools like Six Sigma and Lean Production Design new, improved processes Define, plan, and control costs of projects Take this in-depth course on operations management and put your vision into action. This is the only book on the syllabus. Class begins now!

The McGraw-Hill 36-Hour Course: Project Management, Second Edition

2010-09-17
The McGraw-Hill 36-Hour Course: Project Management, Second Edition

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  • Author: Helen S. Cooke
  • Publisher: McGraw Hill Professional
  • ISBN: 0071750428
  • Category : Business & Economics
  • Languages : en
  • Pages : 401

Schedule and coordinate projects seamlessly, start to finish! In today's ultracompetitive world of business, those in charge want results on time and on budget--and they're turning to project managers to deliver. Skilled project managers are in high demand, and the profession is growing at an unprecedented rate. The McGraw-Hill 36-Hour Course: Project Management, Second Edition, combines expert insight, advice based on realworld experience, and the latest developments into a single, concise package. In the span of 36 hours, you'll learn how to: Plan, launch, manage, and close projects Build the best team for each project Shape and drive a project using effective leadership Manage quality, costs, time, and risk Deploy the latest project management technologies Complete with chapter-ending self-tests and a comprehensive online final exam, The McGraw-Hill 36-Hour Course: Project Management, Second Edition, provides the guidance you need to manage any project under any conditions.

The McGraw-Hill 36-Hour Course: Lean Six Sigma

2012-04-30
The McGraw-Hill 36-Hour Course: Lean Six Sigma

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  • Author: Sheila Shaffie
  • Publisher: McGraw Hill Professional
  • ISBN: 0071743855
  • Category : Business & Economics
  • Languages : en
  • Pages : 242

Reduce Operational Cost and Risk.

Smarter, Faster, Cheaper

2010-11-18
Smarter, Faster, Cheaper

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  • Author: David Siteman Garland
  • Publisher: John Wiley & Sons
  • ISBN: 047093381X
  • Category : Business & Economics
  • Languages : en
  • Pages : 182

Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.

The McGraw-Hill 36-Hour Course: Online Marketing

2011-01-18
The McGraw-Hill 36-Hour Course: Online Marketing

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  • Author: Lorrie Thomas
  • Publisher: McGraw Hill Professional
  • ISBN:
  • Category : Business & Economics
  • Languages : en
  • Pages : 276

Business & management.

The McGraw-Hill 36-Hour Course: Organizational Development

2010-10-15
The McGraw-Hill 36-Hour Course: Organizational Development

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  • Author: Stephen R. Balzac
  • Publisher: McGraw Hill Professional
  • ISBN: 0071746234
  • Category : Business & Economics
  • Languages : en
  • Pages : 241

Take a crash course in one of today's most important business skills--organizational development! Change comes fast, and the most successful organizations are prepared to handle it before impact; they act, not react. How are they able to do this? With a solid grounding in organizational development. The McGraw-Hill 36-Hour Course: Organizational Development is a skill-building guide to one of the most important functions in business today. In no time, you'll be able to recognize patterns of organizational behavior that are detrimental to your organization, and you'll have the skills to envision and drive the type of change your company needs. Concise, engaging, and filled with quizzes to help you reinforce lessons learned, this crash course offers the knowledge you need to: Address problems with your company’s culture Hire the best people for your needs Set goals and move your team to action Motivate your people to envision change Institute meaningful change in how your company functions Change can be your company's best friend. You just have to manage it with skill. The McGraw-Hill 36-Hour Course: Organizational Development puts you on the fast track to face today’s, not yesterday's, challenges.

The McGraw-Hill 36-Hour Course: Real Estate Investing, Second Edition

2010-08-06
The McGraw-Hill 36-Hour Course: Real Estate Investing, Second Edition

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  • Author: Jack Cummings
  • Publisher: McGraw Hill Professional
  • ISBN: 0071743766
  • Category : Business & Economics
  • Languages : en
  • Pages : 368

A complete curriculum for profiting in today's tough market! Opportunities abound in the real estate market. In order to find the best investments, though, you need to understand the changes brought on by the turbulence of recent years. Bringing you completely up to date on today's market, The McGraw-Hill 36-Hour Course: Real Estate Investing offers a fast-paced but thorough and well-rounded education on profiting in real estate. Revealing secrets previously reserved for industry insiders, veteran Jack Cummings offers the knowledge you need to get moving right away. This three-day "crash course" provides checklists and proven insider tips on how to: spot the hot properties of tomorrow calculate potential profits before investing increase property values make offers and counteroffers find the best sources of financing Get tips and advice from a true industry insider and start building your fortune now with The McGraw-Hill 36-Hour Course: Real Estate Investing.

Professional Services Marketing

2013-06-04
Professional Services Marketing

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  • Author: Mike Schultz
  • Publisher: John Wiley & Sons
  • ISBN: 1118604342
  • Category : Business & Economics
  • Languages : en
  • Pages : 373

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.