Creative Industries

Creative Industries

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  • Author: Richard E. Caves
  • Publisher: Harvard University Press
  • ISBN: 0674253388
  • Category : Business & Economics
  • Languages : en
  • Pages : 442

This book explores the organization of creative industries, including the visual and performing arts, movies, theater, sound recordings, and book publishing. In each, artistic inputs are combined with other, "humdrum" inputs. But the deals that bring these inputs together are inherently problematic: artists have strong views; the muse whispers erratically; and consumer approval remains highly uncertain until all costs have been incurred. To assemble, distribute, and store creative products, business firms are organized, some employing creative personnel on long-term contracts, others dealing with them as outside contractors; agents emerge as intermediaries, negotiating contracts and matching creative talents with employers. Firms in creative industries are either small-scale pickers that concentrate on the selection and development of new creative talents or large-scale promoters that undertake the packaging and widespread distribution of established creative goods. In some activities, such as the performing arts, creative ventures facing high fixed costs turn to nonprofit firms. To explain the logic of these arrangements, the author draws on the analytical resources of industrial economics and the theory of contracts. He addresses the winner-take-all character of many creative activities that brings wealth and renown to some artists while dooming others to frustration; why the "option" form of contract is so prevalent; and why even savvy producers get sucked into making "ten-ton turkeys," such as Heaven's Gate. However different their superficial organization and aesthetic properties, whether high or low in cultural ranking, creative industries share the same underlying organizational logic.


Introducing the Creative Industries

Introducing the Creative Industries

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  • Author: Rosamund Davies
  • Publisher: SAGE
  • ISBN: 1446291162
  • Category : Social Science
  • Languages : en
  • Pages : 280

"This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled 'the creative industries'" - Angela Birchall, School of Media, Music & Performance, Salford University This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent. When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book: Interweaves theoretical concepts and professional practice on every page Uses cultural economy to teach the essential concepts and thinkers Integrates case studies from fashion and gaming to journalism and music Teaches strategies for navigating the links between skills, industries, creativity and markets. This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.


The Oxford Handbook of Creative Industries

The Oxford Handbook of Creative Industries

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  • Author: Candace Jones
  • Publisher: OUP Oxford
  • ISBN: 0191062278
  • Category : Business & Economics
  • Languages : en
  • Pages : 560

The Oxford Handbook of Creative Industries is a reference work, bringing together many of the world's leading scholars in the application of creativity in economics, business and management, law, policy studies, organization studies, and psychology. Creative industries research has become a regular theme in academic journals and conferences across these subjects and is also an important agenda for governments throughout the world, while business people from established companies and entrepreneurs revaluate and innovate their models in creative industries. The Handbook is organized into four parts: Following the editors' introduction, Part One on Creativity includes individual creativity and how this scales up to teams, social networks, cities, and labour markets. Part Two addresses Generating and Appropriating Value from Creativity, as achieved by agents and organizations, such as entrepreneurs, stars and markets for symbolic goods, and considers how performance is measured in the creative industries. Part Three covers the mechanics of Managing and Organizing Creative Industries, with chapters on the role of brokerage and mediation in creative industry networks, disintermediation and glocalisation due to digital technology, the management of project-based organzations in creative industries, organizing events in creative fields, project ecologies, Global Production Networks, genres and classification and sunk costs and dynamics of creative industries. Part Four on Creative Industries, Culture and the Economy offers chapters on cultural change and entrepreneurship, on development, on copyright, economic spillovers and government policy. This authoritative collection is the most comprehensive source of the state of knowledge in the increasingly important field of creative industries research. Covering emerging economies and new technologies, it will be of interest to scholars and students of the arts, business, innovation, and policy.


The Creative Economy

The Creative Economy

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  • Author: John Howkins
  • Publisher: Penguin UK
  • ISBN: 0141977043
  • Category : Business & Economics
  • Languages : en
  • Pages : 258

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.


The Creative Industries

The Creative Industries

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  • Author: Terry Flew
  • Publisher: SAGE
  • ISBN: 1446254224
  • Category : Social Science
  • Languages : en
  • Pages : 249

"Moving from age-old warnings about the influence of the cultural industry to a tentative embrace of a global creative society, Terry Flew′s new book provides an excellent overview of this exciting field. Warmly recommended for students and policymakers alike." - Mark Deuze, Indiana University "A comprehensive text on the state of the art of the creative industries... a running commentary on the ebb and flow of both the academic debates (from cultural studies, cultural economics, organisational studies, economic geography and urban sociology) and the policy initiatives that seek to frame the field for outsiders. An ideal primer." - Andy C Pratt, King′s College London The rise of creative industries requires new thinking in communication, media and cultural studies, media and cultural policy, and the arts and information sectors. The Creative Industries sets the agenda for these debates, providing a richer understanding of the dynamics of cultural markets, creative labour, finance and risk, and how culture is distributed, marketed and creatively re-used through new media technologies. This book: Develops a global perspective on the creative industries and creative economy Draws insights from media and cultural studies, innovation economics, cultural policy studies, and economic and cultural geography Explores what it means for policy-makers when culture and creativity move from the margins to the centre of economic dynamics Makes extensive use of case studies in ways that are relevant not only to researchers and policy-makers, but also to the generation of students who will increasingly be establishing a ′portfolio career′ in the creative industries. International in coverage, The Creative Industries traces the historical and contemporary ideas that make the cultural economy more relevant that it has ever been. It is essential reading for students and academics in media, communication and cultural studies.


Creative Industries and Entrepreneurship

Creative Industries and Entrepreneurship

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  • Author: Luciana Lazzeretti,
  • Publisher: Edward Elgar Publishing
  • ISBN: 1786435926
  • Category :
  • Languages : en
  • Pages : 352

This book investigates the evolving paradigm of creative industries and creative entrepreneurship, and their related economy over time. It explores different stages of the paradigm diffusion in ‘first generation countries’ such as the US, Canada, Australia and Europe, and ‘second generation countries’ in Asia, South America and North Africa in order to identify new trends and their distinctive aspects. By adopting a multidisciplinary approach, the book develops a comprehensive overview of the composite phenomenon of the creative economy and its relationship with entrepreneurship.


Careers in Creative Industries

Careers in Creative Industries

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  • Author: Chris Mathieu
  • Publisher: Routledge
  • ISBN: 1136486275
  • Category : Business & Economics
  • Languages : en
  • Pages : 326

Comprising original empirical studies of career-making in the creative sector, this book takes in theatre, music, film, TV, visual arts, fashion design, and architecture as creative industries. This format facilitates comparative analysis of central features of career-making within as well as across both specific industries and national contexts. The book is at the forefront and intersection of contemporary career research and research on work in creative industries / the cultural economy, intertwining both subjective and objective approaches to and dimensions of career. The contributors move beyond the dichotomies that have characterized recent career theory and work on creative industries to examine factors that facilitate and restrict horizontal and vertical mobility. Spanning a diverse range of case studies, from German theatre to Danish fashion, this book is a valuable reference for scholars of the creative and cultural industries and important reading for thoser interested in careers more generally.


Entrepreneurship in the Creative Industries

Entrepreneurship in the Creative Industries

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  • Author: C. Henry
  • Publisher: Edward Elgar Publishing
  • ISBN: 184844012X
  • Category : Art
  • Languages : en
  • Pages : 227

The book is like a delicious smörgåsbord with a variety of contributions within creative industries research. David Rylander, Papers in Regional Science This book positions itself with an international approach and with a focus on entrepreneurship. My perception is that this will be read with major interest by policymakers around the world, who right now consider how to form strategies and construct policies to support their own creative industries. . . The book raises interesting aspects of creative industries in comparison to more traditional industries. . . Charlotta Mellander, International Small Business Journal This collection of papers adds some new dimensions to the current creative entrepreneurship research agenda. It highlights the valuable economic and social contribution of the sector but also encourages policymakers, educators and trainers to continue to evaluate the critical role they play in the creative enterprise development process. Culturelink . . . a delight to read. The book is novel and covers an important area of entrepreneurship that is definitely worthy of more attention. The book is useful to practitioners in the creative industries field that want to learn more about the international importance of the sector and also to academics who conduct research in the area. Vanessa Ratten, Journal of Enterprising Communities There is increasing conversation about this industry at conferences around the world. This book would be helpful in putting definitional boundaries around the topic and bringing together the latest research on the topic. It has an automatic international scope, has an interesting selection of subtopics including gender, trends, and economic contributions and is cleverly organized. Patricia G. Greene, Babson College, US The creative industries represent a vital, exciting and rapidly changing field of activity; one that is now recognised as a key growth sector in the knowledge-based economy. However, there is still a general lack of understanding of what is meant by the term creative industry , and thxe creative sector has not, to date, been the subject of concerted academic research. This book redresses the balance by providing valuable insights into the creative entrepreneurial process and platforming some of the key challenges yet to be addressed. A range of pertinent and diverse topics relating to creative entrepreneurship are dealt with, including the different quantitative and qualitative methodologies adopted by researchers in this field. In addition, the nature of creative entrepreneurship across different industry sub-sectors and in different economic and geographical contexts is examined. Illustrating the valuable economic and social contribution of the creative industries sector, Entrepreneurship in the Creative Industries aims to encourage policymakers, educators and trainers to continue to evaluate their critical role in the creative enterprise development process. Students and researchers in entrepreneurship and creative industries fields will also find the book to be an illuminating read.


Marketing Strategy for Creative and Cultural Industries

Marketing Strategy for Creative and Cultural Industries

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  • Author: Bonita M. Kolb
  • Publisher: Routledge
  • ISBN: 1317429796
  • Category : Business & Economics
  • Languages : en
  • Pages : 370

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.


Global Creative Industries

Global Creative Industries

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  • Author: Terry Flew
  • Publisher: John Wiley & Sons
  • ISBN: 0745670989
  • Category : Social Science
  • Languages : en
  • Pages : 216

The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists worldwide. This engaging book provides a global overview of developments in the creative industries, and analyses how these developments relate to wider debates about globalization, cities, culture and the global creative economy. Flew considers creative industries from six angles: industries; production; consumption; markets; places; and policies. Designed for the non-specialist, the text includes insightful and wide-ranging case studies on topics such as: fashion; design thinking; global culture; creative occupations; monopoly and competition; Shanghai and Seoul as creative cities; popular music and urban cultural policy; and the rise of “Nollywood”. Global Creative Industries will be of great interest to students and scholars of media and communications, cultural studies, economics, geography, sociology, design, public policy, and the arts. It will also be of value to those working in the creative industries, and involved in their development.