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How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
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Flashback to the 1960s and 1970s and faster than you can say In-A-Gadda-Da-Vida, accompany Glen Keough as he is drilled by Dominican nuns, enlightened by a hippie father and loved by a grandmother who easily forgave his sins. In this coming of age memoir, Keough reminisces on a youth spent in Southern California with a band of boys who when freed from the constraints of Catholicism, partook in the forbidden fruits of the era. A time to trade marbles for marijuana and Johnny Western for Led Zeppelin. Such transactions come with a price as his best friend went on an acid trip he never returned from mentally. The author broods on a lost of innocence and how a gracious God could take away a sister so young with cancer. The Bogus Buzz shares a sensitive maturation process similar to the 1986 movie Stand By Me. It reflects on the coping mechanisms constructed to weather divorce, insecurity and the come hither look of the fish netted blonde two desks down.
Flashback to the 1960's and 1970's and faster than you can say "'In-A-Gadda-Da-Vida, '" accompany Glen Keough as he is drilled by Dominican nuns, enlightened by a hippie father and loved by a grandmother who easily forgave his sins. In this coming of age memoir, Keough reminisces on a youth spent in Southern California with a band of boys who when freed from the constraints of Catholicism, partook in the forbidden fruits of the era. A time to trade marbles for marijuana and Johnny Western for Led Zeppelin. Such transactions come with a price as his best friend went on an acid trip he never returned from mentally. The author broods on a lost of innocence and how a gracious God could take away a sister so young with cancer. "The Bogus Buzz" shares a sensitive maturation process similar to the 1986 movie "Stand By Me." It reflects on the coping mechanisms constructed to weather divorce, insecurity and the come hither look of the fish netted blonde two desks down.
Why CliffsTestPrep Guides? Go with the name you know and trust Get the information you need--fast! Written by test prep specialists About the contents: Introduction * A description of the test and scoring * Strategies for all question types Part I: Analysis of Exam Areas * Multiple-choice questions and strategies for each domain * Essay questions, approaches, sample essays, and critiques for each domain * Case studies, approaches, sample essays, and evaluations Part II: Review of Key Concept and Assessments, plus a Glossary * Content specifications for all 4 domains * Review of key concepts and assessments, plus a glossary Part III: 2 Full-Length Practice Tests with Answers and Explanations Test Prep Essentials from the Experts at CliffsNotes?
