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Illustrates with examples from both old and new industries to explain how large, successful companies can lose their markets almost overnight to new, often small competitors armed with faster-developing technologies and better products.
*A Wall Street Journal bestseller* The forces driving today's world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker's Advantage is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways. Ram Charan, harnessing an unequalled depth and breadth of experience working with leaders and companies around the globe, provides tested, practical tools to help you: Build the perceptual acuity to see around corners and detect, ahead of others, those forces -- especially people, who are the catalysts of change -- that could radically reshape a company or industry Have the mindset to see opportunity in uncertainty Commit to a new path forward despite the unknowns, positioning your business to make the next move ahead of competitors Break the blockages that can hold your company back Know when to accelerate and when to shift the short-term and long-term balance Make your organization agile and steerable by aligning people, priorities, decision-making power, budgeting and capital allocation, and key performance indicators to the new realities of the marketplace The Attacker's Advantage provides a stark and simple challenge: stay in a legacy world of incremental gains or defensiveness, or be an attacker by creating a new world, scaling it up quickly, ahead of the traditional players.
Take on the perspective of an attacker with this insightful new resource for ethical hackers, pentesters, and social engineers In The Art of Attack: Attacker Mindset for Security Professionals, experienced physical pentester and social engineer Maxie Reynolds untangles the threads of a useful, sometimes dangerous, mentality. The book shows ethical hackers, social engineers, and pentesters what an attacker mindset is and how to use it to their advantage. Adopting this mindset will result in the improvement of security, offensively and defensively, by allowing you to see your environment objectively through the eyes of an attacker. The book shows you the laws of the mindset and the techniques attackers use, from persistence to “start with the end” strategies and non-linear thinking, that make them so dangerous. You’ll discover: A variety of attacker strategies, including approaches, processes, reconnaissance, privilege escalation, redundant access, and escape techniques The unique tells and signs of an attack and how to avoid becoming a victim of one What the science of psychology tells us about amygdala hijacking and other tendencies that you need to protect against Perfect for red teams, social engineers, pentesters, and ethical hackers seeking to fortify and harden their systems and the systems of their clients, The Art of Attack is an invaluable resource for anyone in the technology security space seeking a one-stop resource that puts them in the mind of an attacker.
lThe sacrifice is one of the most beautiful, rewarding and complex aspects of chess. During a game the decision to give up material in order to get an advantage is probably the most difficult one a player has to take. Often, you have to burn your bridges without being able to fully calculate the consequences. Risks and rewards are racing through your mind, fighting for precedence while the clock keeps ticking. Now is the moment, because after the next move the window for this opportunity may be closed. In this book Ivan Sokolov presents a set of practical tools that will help you to master the art of sacrifice. By concentrating on the aim you are trying to achieve, rather than on the opening you are playing or the piece you might be going to sack, he teaches you how to come to a reasonable risk assessment and how to trust your intuition. There is a separate part on seizing the initiative without actually giving up material. Ivan Sokolov has written an entertaining and instructive guide, packed with useful advice and lots of practical examples.
Moving Target Defense: Creating Asymmetric Uncertainty for Cyber Threats was developed by a group of leading researchers. It describes the fundamental challenges facing the research community and identifies new promising solution paths. Moving Target Defense which is motivated by the asymmetric costs borne by cyber defenders takes an advantage afforded to attackers and reverses it to advantage defenders. Moving Target Defense is enabled by technical trends in recent years, including virtualization and workload migration on commodity systems, widespread and redundant network connectivity, instruction set and address space layout randomization, just-in-time compilers, among other techniques. However, many challenging research problems remain to be solved, such as the security of virtualization infrastructures, secure and resilient techniques to move systems within a virtualized environment, automatic diversification techniques, automated ways to dynamically change and manage the configurations of systems and networks, quantification of security improvement, potential degradation and more. Moving Target Defense: Creating Asymmetric Uncertainty for Cyber Threats is designed for advanced -level students and researchers focused on computer science, and as a secondary text book or reference. Professionals working in this field will also find this book valuable.
Howard and LeBlanc (both are security experts with Microsoft) discuss the need for security and outline its general principles before outlining secure coding techniques. Testing, installation, documentation, and error messages are also covered. Appendices discuss dangerous APIs, dismiss pathetic excuses, and provide security checklists. The book explains how systems can be attacked, uses anecdotes to illustrate common mistakes, and offers advice on making systems secure. Annotation copyrighted by Book News, Inc., Portland, OR.
How to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape. The basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense. To succeed in this world, you need to change your perspective on competition, growth, and leadership. In this book, strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by giants Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft's cloud-based revival? Each was rooted in a new approach to competitors, partners, and timing that you can apply to your own organization. For today's leaders the difference between success and failure is no longer simply winning, but rather being sure that you are winning the right game.
Incorporate offense and defense for a more effective network security strategy Network Attacks and Exploitation provides a clear, comprehensive roadmap for developing a complete offensive and defensive strategy to engage in or thwart hacking and computer espionage. Written by an expert in both government and corporate vulnerability and security operations, this guide helps you understand the principles of the space and look beyond the individual technologies of the moment to develop durable comprehensive solutions. Numerous real-world examples illustrate the offensive and defensive concepts at work, including Conficker, Stuxnet, the Target compromise, and more. You will find clear guidance toward strategy, tools, and implementation, with practical advice on blocking systematic computer espionage and the theft of information from governments, companies, and individuals. Assaults and manipulation of computer networks are rampant around the world. One of the biggest challenges is fitting the ever-increasing amount of information into a whole plan or framework to develop the right strategies to thwart these attacks. This book clears the confusion by outlining the approaches that work, the tools that work, and resources needed to apply them. Understand the fundamental concepts of computer network exploitation Learn the nature and tools of systematic attacks Examine offensive strategy and how attackers will seek to maintain their advantage Understand defensive strategy, and how current approaches fail to change the strategic balance Governments, criminals, companies, and individuals are all operating in a world without boundaries, where the laws, customs, and norms previously established over centuries are only beginning to take shape. Meanwhile computer espionage continues to grow in both frequency and impact. This book will help you mount a robust offense or a strategically sound defense against attacks and exploitation. For a clear roadmap to better network security, Network Attacks and Exploitation is your complete and practical guide.
World-renowned Kung Fu Master Waysun “Johnny” Tsai shares his practical self defense techniques in this book, which allows one to understand and control combat distances and defense angles. Shaolin Kung Fu offers a unique understanding of violence and how to avoid conflict, yet even with these tools, situations arise that force the use of these methods. Tsai explains each move with photographs in a detailed format, explaining ways to protect oneself, read an opponent, block the assault, and injure the attacker. Techniques explained in this instructional guide include how to defend against an attacker’s punch, kick, or grab, knowing which target areas to utilize when caught in a bear hug grab, and ways to attack quickly to defend against a knife or multiple attackers. These proven methods have been used by women, executives, and FBI agents, among others, to provide personal confidence to help them defend themselves in any threatening situation.
When Queen Samara Rani fulfills the promise she made to Emperor Valentin Kos to visit his court and meet with his advisors, she knows they won’t welcome her with open arms, especially when she’s been tasked with discovering the traitors within their ranks—traitors she tricked out of five million credits. As soon as Samara begins her investigation it becomes clear that Valentin’s advisors want her gone and they aren’t picky about how. After their tactics turn violent, Samara and Valentin race to unravel the web of treachery and lies before the next attack ends in tragedy. When the conflict escalates in ferocity and rumors start blaming Samara, she is forced to continue her hunt alone. Uncovering traitors is difficult when courtiers learn to lie before they learn to walk, and one misstep could cost her life. However, Rogue Queens aren’t easy to kill and Samara has more than a few tricks of her own.
