Terrorist Recruitment, Propaganda and Branding

2022-08-05
Terrorist Recruitment, Propaganda and Branding

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  • Author: Anna Kruglova
  • Publisher: Taylor & Francis
  • ISBN: 1000629252
  • Category : Political Science
  • Languages : en
  • Pages : 174

This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters. The book’s central thesis is that due to the development of digital technologies and social media, terrorist groups are employing innovative marketing techniques and advertising strategies to foster an emotional connection with their audiences, particularly those in younger demographics. By conducting thematic and narrative analyses of Islamic State of Iraq and Syria (ISIS) propagandist magazines, as well as looking at the group’s online communities, the book demonstrates that terrorist groups behave as commercial brands by establishing an emotional connection with their potential recruits. Specifically, groups and their potential supporters follow the logic of emotional choice. The book emphasizes that while ISIS became the first group that discovered and benefited from the power of marketing, it did not have a supernatural power and thus it is possible to find a response to it, which is particularly important now. The book eventually poses a question about whether terrorism has become the product of marketing in the same way as any mainstream consumer product is, and asks what can we do to battle the appeal of marketing-savvy terrorist groups. This book will be of interest to students of terrorism studies, radicalisation, and propaganda, communication , and security studies.

Terrorist Recruitment, Propaganda and Branding

2022
Terrorist Recruitment, Propaganda and Branding

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  • Author: Anna Kruglova (Lecturer)
  • Publisher: Routledge
  • ISBN: 9781003280736
  • Category : Political Science
  • Languages : en
  • Pages : 0

This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters. The book's central thesis is that due to the development of digital technologies and social media, terrorist groups are employing innovative marketing techniques and advertising strategies to foster an emotional connection with their audiences, particularly those in younger demographics. By conducting thematic and narrative analyses of Islamic State of Iraq and Syria (ISIS) propagandist magazines, as well as looking at the group's online communities, the book demonstrates that terrorist groups behave as commercial brands by establishing an emotional connection with their potential recruits. Specifically, groups and their potential supporters follow the logic of emotional choice. The book emphasizes that while ISIS became the first group that discovered and benefited from the power of marketing, it did not have a supernatural power and thus it is possible to find a response to it, which is particularly important now. The book eventually poses a question about whether terrorism has become the product of marketing in the same way as any mainstream consumer product is, and asks what can we do to battle the appeal of marketing-savvy terrorist groups. This book will be of interest to students of terrorism studies, radicalisation, and propaganda, communication , and security studies.

Hypermedia Seduction for Terrorist Recruiting

2007
Hypermedia Seduction for Terrorist Recruiting

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  • Author: Boaz Ganor
  • Publisher: IOS Press
  • ISBN: 1586037617
  • Category : History
  • Languages : en
  • Pages : 300

Covers topics such as the use of the Internet for psychological warfare in general and for terrorist 'narrow-casting' to specific audiences. This work analyzes terrorist websites in terms of common graphical and linguistic motifs. It discusses different methodologies for targeting different audiences.

The Marketing of Terrorism. Analysing the Use of Social Media by ISIS

2017-07-10
The Marketing of Terrorism. Analysing the Use of Social Media by ISIS

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  • Author: Lisa Wiechert
  • Publisher:
  • ISBN: 9783960950776
  • Category :
  • Languages : en
  • Pages : 132

Social media has played a central role in the digital era for almost a century, influencing almost all aspects of life. The use of social media in warfare is threatening not only one country but the whole global community, is a recent development. The famous speech by Abu Muhammad al-Adnani on social media inspired the bloody month of Ramadan in 2016 and showed the deadly power of social media inspired attacks and what the Islamic State is capable of achieving. Although the terrorist group has lost territory over the last few weeks of combat both in Syria and Iraq, and is on the edge of losing their main capital Mosul, IS still remains a hybrid threat. Consisting of military powers and an unmatched affinity of using social media as a cyber-war weapon, IS will continue to be a severe danger to the global community. This book aims to foster a deeper understanding of the use of social media for recruiting efforts by the so-called Islamic State (IS), and to analyse its propaganda methods in order to develop possible countermeasures. A special focus will be put on the method of recruitment of young Western foreign fighters. These individuals are the easiest to recruit for ISIS and pose the greatest risk to the global community, especially in regards to home grown terrorism and so-called lone wolf attacks. Since this area of research is very new and quickly evolving, the field still needs extensive research. It is difficult to analyse the use of social media content by the Islamic State due to limited information access and flow (encryption, propaganda, verification and inconsistency). The Islamic State is a military threat on the battleground as well as a potential cyber threat for the international community. Despite these challenging circumstances, this book will provide a new theoretical model based on the marketing model of a customer journey in connection with the main principles of storytelling. Ultimately, this research work will try to provide experts with a

Branding Terror

2013
Branding Terror

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  • Author: Artur Beifuss
  • Publisher:
  • ISBN: 9781858946016
  • Category : Design
  • Languages : en
  • Pages : 0

This title presents a comprehensive survey of the visual identity of the world's major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers.

Does Counter-Terrorism Work?

2024-02-27
Does Counter-Terrorism Work?

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  • Author: Richard English
  • Publisher: Oxford University Press
  • ISBN: 0192655159
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 264

State responses to terrorism have shaped politics and society globally. But how far, and in what precise ways, has counter-terrorism actually succeeded? Based on the author's experience of studying terrorism and counter-terrorism for over three decades, Does Counter-Terrorism Work? offers an historically-grounded, systematic, and expert interrogation of the effectiveness of state responses to terrorist violence. Previous analyses have too often tended to be polarized, simplistic, and short-termist; they have also lacked a comprehensive framework against which properly to assess the (in)efficacy of counter-terrorist efforts over time. Richard English's pioneering book carefully defines what effective counter-terrorism would involve, and then tests that layered framework through cross-case, balanced, historically-focused comparison of important counter-terrorist campaigns. Drawing on a vast range of source material, Does Counter-Terrorism Work? assesses in detail the strategic, tactical, and personal or political achievements and failures evident this blood-stained field of work. The book is intended to stimulate debate and reflection among scholars, students, practitioners, and the wider public. Every one of us is daily affected by the choices made in counter-terrorist politics and policy. This deeply original book helps us to understand how society and politics have been shaped by such decisions in the past, and prepares us to respond more effectively in the future to one of the world's most important challenges.

How Terrorists Learn

2023-09-01
How Terrorists Learn

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  • Author: Carolin Görzig
  • Publisher: Taylor & Francis
  • ISBN: 100093652X
  • Category : Political Science
  • Languages : en
  • Pages : 157

This volume helps us understand the transformations of terrorist organisations, and the conflicts they are involved in, by broadening the perspective on what is considered terrorist learning. Using a variety of methodological approaches and empirical data, the volume offers a look at the clandestine inner lives of groups from different continents and ideological backgrounds in order to explore from whom they learn and how, and what the outcomes are. Their internal and external interactions are examined within their socio-political contexts to illuminate how they adapt to challenges or fail to do so. Unpacking the question of ‘how do terrorists learn’ helps us to grasp not only changes of violent means of action but also of operational and strategic approaches and, ultimately, even transformations of the ends pursued. The chapters demonstrate that terrorist learning is not principally different from that of other human organisations. The contributors draw on conceptual frameworks of organizational learning, but also broaden the scope beyond the organizational framework to acknowledge the variety of forms of informal and decentralized learning characteristic of much contemporary terrorism. This book will be of much interest to students of terrorism studies, violent extremism, organisational studies and International Relations.

Islamic State in Australia

2022-12-30
Islamic State in Australia

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  • Author: Rodger Shanahan
  • Publisher: Taylor & Francis
  • ISBN: 1000833690
  • Category : Political Science
  • Languages : en
  • Pages : 140

This book fills a gap in our knowledge about the activities of Western supporters and members of Islamic State by examining the experience of their Australian cohort. More than 200 Australian men, women and children travelled to Syria and Iraq to fight with Islamist groups and to help establish an Islamic State by force. Dozens more assisted Islamic State by supporting those overseas or by planning or carrying out terrorist attacks in Australia. For all that, little is publicly known about the impact of the Syrian conflict on Australia’s radical Islamists. This book provides a well-researched examination of how and why so many Australians travelled to fight for or otherwise supported Islamic State. From the failed attempt to bring down an Etihad passenger plane en route from Sydney to Abu Dhabi, to showing their children holding the heads of Syrian soldiers, Australians were prominent in carrying out Islamic State’s directions. Using a range of Australian and foreign court records, social and mainstream media content, this book provides the first detailed look at who these people were, what tasks they carried out, how they came to adopt this radical view of Islam and what long-term legal and security implications are likely to result from their actions. This book will be of interest to students of terrorism, political Islam and security studies.

Foreign Fighters and Radical Influencers

2022-12-30
Foreign Fighters and Radical Influencers

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  • Author: Asya Metodieva
  • Publisher: Taylor & Francis
  • ISBN: 1000823253
  • Category : Political Science
  • Languages : en
  • Pages : 150

This book looks at Salafi influencers and foreign fighters in the Balkans to examine how the origins and dynamics of radical milieus are related to the legacy of the Bosnian War and the Kosovo War. The work seeks to understand if and in what ways these wars influenced the consolidation of radical milieus and whether they impacted the recruitment of foreign fighters. In doing so, the book traces the path of more than 400 individuals that either traveled to Syria or were involved in recruitment locally. Employing a qualitative methodological approach, the book argues that radical influencers are likely to be more evident in postwar societies due to state and societal fragility, which create more power for social actors and constrain efforts to counter extremism. Through the activism of social actors emerging from wars, preceding conflicts resonate through society across different locations and particular postwar radical milieus do not need to be only in the place where war atrocities happened. Thus, radical milieus can spread to various locations including countries hosting postwar diaspora communities. This book will be of much interest to students of radicalisation, terrorism and political violence, Balkan politics, Middle Eastern politics, and IR in general.

Violence, Politics and Religion

2024-04-30
Violence, Politics and Religion

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  • Author: Sergio García-Magariño
  • Publisher: Taylor & Francis
  • ISBN: 1040015697
  • Category : Political Science
  • Languages : en
  • Pages : 172

This book offers a general theory of violent radicalization and uses case studies from a variety of different countries and groups to illustrate this. The first and fundamental objective of the book is to provide an explanatory framework to understand phenomena related to violent radicalization, deradicalization, the prevention of radicalization and to political violence; in particular, that inspired by religion. The second objective follows from the first. Understanding violent radicalization of religious inspiration implies delving into two key concepts: violent radicalization and religion. This second objective is indeed elusive, since, on the one hand, many liberal democracies have undergone processes of secularization or, at least, have lost interest in examining religion in public debates. Therefore, rigorously exploring social problems where religion seems to be involved, in one way or another, is complicated. Moreover, the notion of violent radicalization, in turn, is highly contested and confused with other ideas, such as polarization, extremism, terrorism or nonviolent radicalization. Finally, the book aims to bring theory into dialogue with empirical phenomena, and to test it against concrete cases related to violent radicalization and its prevention, on the one hand, and religion, on the other. The book’s originality comes from both its innovative, methodological approach and its breadth, with cases from several countries (Spain, the United States, Ireland, India, Israel, Russia and Colombia) and different ideological groups (revolutionary communists, nationalist movements, Jihadist groups, white and black supremacists). This book will be of much interest to students of terrorism and political violence, radicalization, sociology and international relations in general.