Summary: Meatball Sundae

Summary: Meatball Sundae

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  • Author: BusinessNews Publishing,
  • Publisher: Primento
  • ISBN: 2511019612
  • Category : Business & Economics
  • Languages : en
  • Pages : 30

The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?". This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice cream sundaes taste good. In his book, the author explains that the same thing is happening in marketing today. Think of traditional marketing vehicles as being like meatballs. Many successful companies have been built from the ground up using conventional marketing strategies and techniques. When these companies try and add in the new marketing devices like social networks, blogs, Google and all the other interesting stuff, it doesn't work. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Meatball Sundae" and find out how to make the right combinations and start making superior ice cream sundaes.


Meatball Sundae|The Talent Powered Organization|The Breakthrough Company|Additional Information

Meatball Sundae|The Talent Powered Organization|The Breakthrough Company|Additional Information

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  • Author: Seth Godin
  • Publisher:
  • ISBN:
  • Category :
  • Languages : en
  • Pages : 0


Meatball Sundae

Meatball Sundae

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  • Author:
  • Publisher:
  • ISBN: 9781775443018
  • Category :
  • Languages : en
  • Pages : 8


Meatball Sundae

Meatball Sundae

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  • Author: Seth Godin
  • Publisher: Penguin
  • ISBN: 9781591841746
  • Category : Business & Economics
  • Languages : en
  • Pages : 266

Bestselling business author Godin delivers his most far-reaching and provocative book, explaining what works in marketing these days, what doesnt, and what to do about it.


Meatball Sundae

Meatball Sundae

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  • Author: Seth Godin
  • Publisher: Piatkus Books
  • ISBN: 9780349439839
  • Category : Business & Economics
  • Languages : en
  • Pages : 0

How to match the right marketing approach to your product, by legendary business thinker Seth Godin. The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces 'Will it blend?' videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll convince you that it's worth the effort.


SUMMARY BUNDLE | Measure What Matters

SUMMARY BUNDLE | Measure What Matters

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  • Author: ZIP Reads
  • Publisher: ZIP Reads
  • ISBN:
  • Category : Self-Help
  • Languages : en
  • Pages : 146

PLEASE NOTE: This is a collection of summaries, analyses, and reviews of the books, and NOT the original books. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. If you are the author, publisher, or representative of the original work, please contact [email protected] with any questions or concerns. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not these books are for you, ZIP Reads Summary & Analysis is here to help. Absorb everything you need to know in about 20 minutes per book! This ZIP Reads Summary & Analysis Bundle includes: - Summary & Analysis of Measure What Matters | A Guide to the Book by John Doerr - Summary & Analysis of Loonshots | A Guide to the Book by Safi Bahcall - Summary & Analysis of This Is Marketing | A Guide to the Book by Seth Godin - Summary & Analysis of Fanatical Prospecting | A Guide to the Book by Jeb Blount - Summary & Analysis of Astroball | A Guide to the Book by Ben Reiter Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. Buy this five-book bundle and start growing your business the smart way TODAY! Measure What Matters Overview John Doerr presents an engaging, easy-to-read, and practical methodology for realizing your professional goals through OKRs, or, Objectives and Key Results in his bestselling book, Measure What Matters. Learn how to focus your business exactly where it can do the most good. Loonshots Overview In his thought-provoking book, Loonshots, physicist and entrepreneur Safi Bahcall explains how the world we see around us is the culmination of crazy ideas by individuals who refused to accept the status quo and boldly chased after a greater vision. This Is Marketing Overview In his 19th bestseller, Seth Godin turns everything you think about marketing on its head, presenting a simple but novel idea: marketers exist to serve the audience they target. Fanatical Prospecting Overview Fanatical Prospecting is a brief but powerful wake-up call to any salesperson or team leader. It tackles the concept of prospecting from the perspective of a salesperson, sales manager and prospect. Jeb Blount gives excellent tips and suggests proven solutions to anyone who seeks to improve the efficiency and effectiveness of their prospecting endeavors and fill their sales pipeline indefinitely. Astroball Overview After extensive research and analysis of his own, Ben Reiter offers readers a clear look at the evolution of the traditional game of baseball with all the pros and cons of allowing computers to make decisions. What you read may very well surprise you as the amount of complex data that can be broken down and analyzed today is uncovered. In spite of all that information, though, there is still one important factor that can never be taken for granted: it is people who play the game. Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. DISCLAIMER: This book is intended as a companion to, not a replacement for the original books. ZIP Reads is wholly responsible for this content and is not associated with the original authors in any way.


Summary: The Icarus Deception

Summary: The Icarus Deception

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  • Author: BusinessNews Publishing,
  • Publisher: Primento
  • ISBN: 2511024322
  • Category : Self-Help
  • Languages : en
  • Pages : 27

The must-read summary of Seth Godin's book: "The Icarus Deception: How High Will You Fly?". This complete summary of the ideas from Seth Godin's book "The Icarus Deception" explains that when you settle for small dreams, you are robbing the world of what you could have created if you'd tried. In his book, the author highlights that to get ahead today and in the future, you’ve got to stand out and the only thing that will achieve that is if you make art – however you define it. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Icarus Deception" and discover the key to aiming high and achieving your potential.


The Content Trap

The Content Trap

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  • Author: Bharat Anand
  • Publisher: Random House
  • ISBN: 0812995392
  • Category : Business & Economics
  • Languages : en
  • Pages : 464

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal


Always Be Testing

Always Be Testing

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  • Author: Bryan Eisenberg
  • Publisher: John Wiley & Sons
  • ISBN: 0470612665
  • Category : Computers
  • Languages : en
  • Pages : 476

Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.


Marketing Greatest Hits

Marketing Greatest Hits

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  • Author: Kevin Duncan
  • Publisher: A&C Black
  • ISBN: 1408134381
  • Category : Business & Economics
  • Languages : en
  • Pages : 210

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.