Small Business Marketing For Dummies

Small Business Marketing For Dummies

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  • Author: Barbara Findlay Schenck
  • Publisher: John Wiley & Sons
  • ISBN: 1118054458
  • Category : Business & Economics
  • Languages : en
  • Pages : 386

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.


Starting A Business For Beginners & Dummies

Starting A Business For Beginners & Dummies

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  • Author: Giovanni Rigters
  • Publisher: Giovanni Rigters
  • ISBN:
  • Category : Business & Economics
  • Languages : en
  • Pages : 35

If you have a great idea, why not turn it into a lucrative career path? Starting your own business is possible, and this book will give you all of the tools and advice necessary! You will learn how to craft your idea from its beginning stages into a business that is successful and functional. By following these steps, you can make sure that you are putting all of your time and effort into the business correctly. No matter what your dreams are or what you envision for your business, it is possible if you are willing to put in the work. This book makes it easy for you—serving as a guideline to follow so you always know what to do next.


Starting a Business All-in-One For Dummies

Starting a Business All-in-One For Dummies

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  • Author: Bob Nelson
  • Publisher: John Wiley & Sons
  • ISBN: 1119565219
  • Category : Business & Economics
  • Languages : en
  • Pages : 72

Starting a business? Don't sweat it! With all-new content and updates reflecting the latest laws, business climate, and startup considerations, Starting a Business All-In-One For Dummies, 2nd Edition, is the book you need if you’re starting a business today. Inside, you’ll find the most important practical advice you need to start any type of business from the ground up, distilled from 10 bestselling For Dummies business titles. Covering all startup business phases through the first year of operation, this guide will help you turn your winning idea into a winning business plan. You’ll get simple step-by-step instructions as you go, all the way to marketing, branding, taxes, and human resources. Start up a dream business from scratch Write a winning business plan Secure financing Manage your risks successfully Navigate your first year of operation If you’re a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.


Starting a Business All-in-One For Dummies

Starting a Business All-in-One For Dummies

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  • Author: Eric Tyson
  • Publisher: John Wiley & Sons
  • ISBN: 1119868564
  • Category : Business & Economics
  • Languages : en
  • Pages : 663

All the essential information in one place Starting a Business All-in-One For Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business—from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide. This book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in any industry. You'll find toolkits for doing all the paperwork, plus expert tips for how to make it work, even when the going is rough. Access six books in one, covering the whole process of starting and running a new business Learn how to easily jump the hurdles that many new business owners face Tackle taxes, determine the best business model for you, and create a solid plan Keep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager This book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.


Small Business Marketing for Dummies

Small Business Marketing for Dummies

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  • Author: Paul Lancaster
  • Publisher: John Wiley & Sons
  • ISBN: 1118730771
  • Category : Marketing
  • Languages : en
  • Pages : 384

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business.


Raising Capital For Dummies

Raising Capital For Dummies

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  • Author: Joseph W. Bartlett
  • Publisher: John Wiley & Sons
  • ISBN: 1118069579
  • Category : Business & Economics
  • Languages : en
  • Pages : 342

While raising capital has never been easy, it has become a lot more difficult over the past few years. The dot-com debacle has made investors skittish, especially when it comes to financing early-stage start-ups. As a result, more and more entrepreneurs are being forced to compete harder and harder for a spot around the money well. At the end of the day, all most have to show for their efforts are tattered Rolodexes and battered egos. What they need is the competitive edge that comes with having a friend in the business–an advisor who’ll cut through the mumbo-jumbo and tell them in plain English how to get the money they need. What they need is Raising Capital For Dummies. Whether you’re just starting your business and need a little seed capital to launch your first product, or you’re looking for a little help expanding an established business into a new market, this friendly guide helps you get the financing you need to realize your dreams. You’ll discover how to: Tap personal sources of financing, as well as family and friends Approach customers and vendors for financing Hook up with commercial lenders Find angel investors Get an SBA loan Raise cash through private equity offerings Woo and win investment bankers and venture capitalists Venture capital guru, Joseph Bartlett explains in plain English the capital-raising strategies and techniques used by some of today’s most successful businesses, including tried-and-true methods for: Assessing your financial needs and creating a solid financial plan Researching sources of financing and making first contact Finding, contacting, and convincing angels Getting your customers to finance your company Understanding and exploiting matching services Exploring commercial banks, savings institutions, credit unions, finance companies, and the SBA Qualifying for a loan Working with placement agents Raising cash through IPOs and mergers From raising seed capital and funds for expansion to IPOs and acquisitions, Raising Capital For Dummies shows you how to get the money you need to survive and thrive in today’s winner-take-all marketplace.


Starting a Business For Dummies

Starting a Business For Dummies

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  • Author: Colin Barrow
  • Publisher: John Wiley & Sons
  • ISBN: 0470978341
  • Category : Business & Economics
  • Languages : en
  • Pages : 478

A best-selling guide from British business start-up expert Colin Barrow covering everything budding entrepreneurs need to know to get their business up and running. Whether you are just starting out, planning a new venture, setting up at home or extending a current business online, this book is all you need to succeed. In addition to straightforward advice on all the business basics, this new and improved third edition will include fresh content covering the fundamental changes in the UK economy, up-to-date tax and VAT advice, guidance on finance and funding in the new era of British banking and setting up online to help readers make the move from employee to successful entrepreneur. Starting a Business For Dummies, 3rd Edition features new and updated content on: Finding funding and business support in challenging times Trimming costs, increasing margins and budgeting for beginners Setting-up a home based business Starting-up online, or creating an online presence for an existing business Spotting financial cycles and preparing for economic ups and downs Using the latest technology efficiently and profitably Entering new markets, finding new products, diversification, forming partnerships and going global


101 Businesses You Can Start with Less Than One Thousand Dollars

101 Businesses You Can Start with Less Than One Thousand Dollars

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  • Author: Heather L. Shepherd
  • Publisher: Atlantic Publishing Company
  • ISBN: 0910627894
  • Category : Business & Economics
  • Languages : en
  • Pages : 290

This is a collection of businesses selected especially for retirees who are interested in augmenting their income. These businesses can be started with minimum training and investment and are all capable of producing extra income. Most can easily be operated by one person and eventually be sold for an additional profit. Many of these businesses can actually be started with less than one hundred dollars and some can really be started with next to nothing. Some can even be operated from home.


Beginning Programming with C For Dummies

Beginning Programming with C For Dummies

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  • Author: Dan Gookin
  • Publisher: John Wiley & Sons
  • ISBN: 1118737636
  • Category : Computers
  • Languages : en
  • Pages : 456

Learn the basics of programming with C with this fun and friendly guide! C offers a reliable, strong foundation for programming and serves as a stepping stone upon which to expand your knowledge and learn additional programming languages. Written by veteran For Dummies author Dan Gookin, this straightforward-but-fun beginner's guide covers the fundamentals of using C and gradually walks you through more advanced topics including pointers, linked lists, file I/O, and debugging. With a special focus on the subject of an Integrated Development Environment, it gives you a solid understanding of computer programming in general as you learn to program with C. Encourages you to gradually increase your knowledge and understanding of C, with each chapter building off the previous one Provides you with a solid foundation of understanding the C language so you can take on larger programming projects, learn new popular programming languages, and tackle new topics with confidence Includes more than 100 sample programs with code that are adaptable to your own projects Beginning Programming with C For Dummies assumes no previous programming language experience and helps you become competent and comfortable with the fundamentals of C in no time.


MAT For Dummies

MAT For Dummies

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  • Author: Vince Kotchian
  • Publisher: John Wiley & Sons
  • ISBN: 1118496752
  • Category : Study Aids
  • Languages : en
  • Pages : 375

Score your highest on the MAT? Easy. The MAT exam is one of the hardest intellectual challenges in the field of standardized testing. Students preparing to take this exam need a chance to practice the analogy skills necessary to score well on this test, which MAT For Dummies provides with its six full-length practice tests and plethora of other test preparation suggestions. MAT For Dummies includes test-specific analogy strategies, practice and review for each content area, word/terms lists covering the major subject categories, and six practice tests with detailed answer banks. Goes beyond content knowledge and teaches you the test-taking skills you need to maximize your score Includes six full-length practice tests with complete answer explanations Helps you score high on MAT exam day If you're a potential graduate student preparing for the MAT, this hands-on, friendly guide helps you score higher.