Research Anthology on Social Media Advertising and Building Consumer Relationships

2022
Research Anthology on Social Media Advertising and Building Consumer Relationships

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  • Author: Information Resources Management Association
  • Publisher: Business Science Reference
  • ISBN: 9781668462874
  • Category : Customer relations
  • Languages : en
  • Pages : 0

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Research Anthology on Social Media Advertising and Building Consumer Relationships

2022-05-13
Research Anthology on Social Media Advertising and Building Consumer Relationships

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  • Author: Management Association, Information Resources
  • Publisher: IGI Global
  • ISBN: 1668462885
  • Category : Computers
  • Languages : en
  • Pages : 2012

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 2

2022-05-13
Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 2

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  • Author: Information R. . . Management Association
  • Publisher: Research Anthology on Social Media Advertising and Building Consumer Relationships
  • ISBN: 9781668467107
  • Category :
  • Languages : en
  • Pages : 544

Global Perspectives on Social Media Usage Within Governments

2023-08-29
Global Perspectives on Social Media Usage Within Governments

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  • Author: Chavadi, Chandan
  • Publisher: IGI Global
  • ISBN: 1668474514
  • Category : Computers
  • Languages : en
  • Pages : 384

Social media applications have emerged in the last 20 years to meet the different needs of individuals, and private sector and public organizations have not been indifferent to these technologies. Social media tools help public institutions and organizations communicate directly with citizens as well as enable two-way communication and enable citizens to participate in all stages from agenda setting to evaluation of policy processes. Central and local governments, which use innovative methods to involve citizens in this process, attach significance to the development of e-participation tools. Ensuring the participation of citizens in policy processes not only determines the wishes and priorities of citizens but also uses scarce resources effectively and efficiently. Global Perspectives on Social Media Usage Within Governments reveals the best practices of various countries regarding the use of social media by central and local governments according to public administration models. The book presents various case studies on the impact of public administration models on social media use in order to contribute to public administration and social media use. Covering topics such as climate action, knowledge behaviors, and citizen participation, this premier reference source is an essential resource for government officials, public administrators, public policy scholars, social media experts, public affairs scholars, students and educators of higher education, librarians, researchers, and academicians.

Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 1

2022-05-13
Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 1

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  • Author: Information R. . . Management Association
  • Publisher: Research Anthology on Social Media Advertising and Building Consumer Relationships
  • ISBN: 9781668467091
  • Category :
  • Languages : en
  • Pages : 548

Multidisciplinary Perspectives Towards Building a Digitally Competent Society

2022-06-17
Multidisciplinary Perspectives Towards Building a Digitally Competent Society

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  • Author: Bansal, Sanjeev
  • Publisher: IGI Global
  • ISBN: 1668452766
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 338

The world is undergoing a transformation as technology enters every ecosystem. Subsequently, there is a need to develop higher-order digital skills to ensure one's employability as professionals need to build digital competencies to remain competitive in the current work environment. Additionally, businesses must also continue to update their digital practices in order to remain relevant. Multidisciplinary Perspectives Towards Building a Digitally Competent Society explores multidisciplinary perspectives towards building a more digitally competent society, considers new business models and the need for organizations and individuals to develop the right mindset to embrace digitalization, and discusses how social capital can become a key driver in crafting a whole new digitally competent social fabric. Covering topics such as technological transformation, social media, and corporate social responsibility, this reference work is ideal for corporate practitioners, business owners, policymakers, scholars, researchers, practitioners, instructors, and students.

Managing Festivals for Destination Marketing and Branding

2023-04-11
Managing Festivals for Destination Marketing and Branding

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  • Author: Kulshreshtha, Sharad Kumar
  • Publisher: IGI Global
  • ISBN: 166846358X
  • Category : Business & Economics
  • Languages : en
  • Pages : 394

Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

2021-05-28
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

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  • Author: Management Association, Information Resources
  • Publisher: IGI Global
  • ISBN: 179989021X
  • Category : Computers
  • Languages : en
  • Pages : 1865

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics

2023-05-02
Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics

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  • Author: Hossain, Md Shamim
  • Publisher: IGI Global
  • ISBN: 1668471078
  • Category : Computers
  • Languages : en
  • Pages : 445

In the modern data-driven era, artificial intelligence (AI) and machine learning (ML) technologies that allow a computer to mimic intelligent human behavior are essential for organizations to achieve business excellence and assist organizations in extracting useful information from raw data. AI and ML have existed for decades, but in the age of big data, this sort of analysis is in higher demand than ever, especially for customer support and analytics. The Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics investigates the applications of AI and ML and how they can be implemented to enhance customer support and analytics at various levels of organizations. This book is ideal for marketing professionals, managers, business owners, researchers, practitioners, academicians, instructors, university libraries, and students, and covers topics such as artificial intelligence, machine learning, supervised learning, deep learning, customer sentiment analysis, data mining, neural networks, and business analytics.

Contemporary Trends in Innovative Marketing Strategies

2024-02-19
Contemporary Trends in Innovative Marketing Strategies

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  • Author: Barbosa, Belem
  • Publisher: IGI Global
  • ISBN:
  • Category : Business & Economics
  • Languages : en
  • Pages : 413

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.