Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn

2011-08-07

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Author: Neal Schaffer
Publisher: Neal Schaffer
ISBN: 1456604619
Category : Business & Economics
Languages : en
Pages : 259

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

LinkedIn for Personal Branding

2016-09-15

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Author: Sandra Long
Publisher: Hybrid Global Publishing
ISBN: 9781938015434
Category : Business & Economics
Languages : en
Pages : 174

Your online presence matters more than ever in today's global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. Long's book provides a comprehensive view of personal branding using LinkedIn's profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of "How To" advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: - Provide an integrated personal branding and LinkedIn strategy needed for today's professionals - in a Full Color book. - Provide additional "how to" elements in a companion website so you can click over to see detailed instructions and keep updated. - Provide dozens of examples and case studies from real LinkedIn users. - Provide several "personas" and other prompts to help you write the best possible summary. LinkedIn For Personal Branding will help you to: - Select and prioritize the best personal brand attributes for you, your career and business. - Be considered for more strategic assignments and business opportunities. - Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. - Consider all the ways you can demonstrate your personal brand -both offline and online- and how they work together. - Be found online > increase the likelihood of being contacted by recruiters and sales prospects. - Select the most memorable words, images, skills, and links. - Learn best practices for each profile section ( and also see real examples). - Write the most strategic and impactful headline and summary. - Give and receive more endorsements and recommendations. - Become a thought leader. - Find and Share content with your network . - Blog using the LinkedIn Publisher functionality. - Leverage LinkedIn Groups and Company pages. - Measure your progress. - And much more. This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.

Mastering LinkedIn Marketing

2023-07-03

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Author: Alex Westwood
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0

Unlock the Power of Professional Networking with "Mastering LinkedIn Marketing" Are you looking to leverage the immense potential of LinkedIn to boost your professional network, advance your career, or grow your business? Look no further! "Mastering LinkedIn Marketing" is your comprehensive guide to unlocking the power of this dynamic platform. LinkedIn is the go-to social media platform for professionals, with over 700 million users worldwide. It offers unparalleled opportunities to connect with industry leaders, establish thought leadership, attract top talent, and drive business growth. Whether you're an entrepreneur, job seeker, marketer, or business owner, this book will equip you with the knowledge and strategies to harness LinkedIn's full potential. In "Mastering LinkedIn Marketing," author Alex Westwood shares proven techniques and expert insights to help you navigate the intricacies of LinkedIn and create a compelling personal brand. You'll discover how to optimize your profile, build a strong network, create engaging content, and leverage LinkedIn's powerful tools and features to achieve remarkable results. Inside, you'll find: - Step-by-step guidance on crafting an impressive LinkedIn profile that stands out from the crowd. - Strategies for expanding your network, building meaningful relationships, and maximizing your reach. - Techniques for creating compelling content that resonates with your target audience and establishes you as an industry expert. - Tips for leveraging LinkedIn's advertising and paid promotion options to reach your ideal audience effectively. - Insights into measuring your success with LinkedIn analytics and optimizing your strategy based on data-driven decisions. - Strategies for talent acquisition, recruiting, and building a strong employer brand on LinkedIn. - Best practices for navigating international and global LinkedIn marketing, overcoming cultural barriers, and reaching diverse audiences. - Future trends and emerging features in LinkedIn marketing to stay ahead of the curve. Whether you're a seasoned LinkedIn user or just getting started, "Mastering LinkedIn Marketing" provides you with the tools, strategies, and knowledge to unlock the full potential of LinkedIn and achieve your professional and business goals. Don't miss out on the opportunities that LinkedIn offers. Grab your copy of "Mastering LinkedIn Marketing" and unlock the power of professional networking today!

Personal Branding For Dummies

2012-05-08

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Author: Susan Chritton
Publisher: John Wiley & Sons
ISBN: 1118238184
Category : Business & Economics
Languages : en
Pages : 361

The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>

Non-Obvious

2015

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Author: Rohit Bhargava
Publisher: IdeaPress Publishing
ISBN: 9781940858104
Category : Business forecasting
Languages : en
Pages : 0

What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.

Linkedin

2016-10-17

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Author: Viveka Rosen
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537105376
Category :
Languages : en
Pages : 214

LinkedIn is one of the most powerful free networking tools anywhere for any individual in any industry. LinkedIn: 101 Ways to Rock Your Personal Brand will help you best streamline your efforts and show you all LinkedIn has to offer to grow your professional network and succeed in your career. Whether you are looking for clients and customers, collaborators, or a new employer, follow the simple tips in this book to build your own path to success using LinkedIn. Viveka von Rosen and Dayna Steele have mapped out what you need to do to get ahead using this powerful social media platform.

Your Business Your Way

2020-10-07

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Author: Bernie Davies
Publisher: Discover Your Bounce Publishing
ISBN: 9780995678682
Category :
Languages : en
Pages : 112

Your business will not surpass your own limitations - YOU are your most important product. Bernie takes you on a journey of self-discovery and helps you to embrace WHO you are. She offers a step by step guide to building your confidence in YOURSELF and your VISION. She also unpacks how important it is to engage with the different types of people in your marketplace by utilising key intuitions. There are several business tips and tools for new business startups and seasoned entrepreneurs; including all the 'first steps' through to visibility strategies. This companion book is a valuable tool to help you build your business on the foundations of excellent strategies executed in YOUR winning way!- WHO ARE YOU?You cannot confidently set up and promote a business if you are out of touch with your greatest product...YOU!Here we will unpack the importance of self-discovery to the success of our ventures.- CONFIDENCEWe will take a journey through key steps to building your confidence like a house from the foundations up and how to maintain a confident attitude.- BRANDWe will discover that WHO you decide you are becomes your personal brand and cannot be successfully extricated from your business brand. We will delve into how to establish a winning personal and business brand and or culture.- RELATIONSHIPSWe will explore how to use your knowledge of self, confidence and unique personal brand to engage effectively in the marketplace. We will look at behaviours and understanding personalities and how an expert understanding of these will give you a competitive edge.- MAINTAINING THE EDGEWe will develop on the previous points by looking at how we use them to build partnerships, collaborate, maintain referral funnels and keep visible.

The Ultimate LinkedIn Cheatsheet

2023-11-22

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Author: Yaswanth Sai Palaghat
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0

"The Ultimate LinkedIn Cheatsheet" is your all-encompassing guide to mastering LinkedIn, designed for a diverse range of users from professionals and freelancers to businesses. This ebook is packed with practical advice, from optimizing your LinkedIn profile for maximum impact to harnessing the platform for business growth and networking. Whether you're looking to advance your career, expand your freelance opportunities, or boost your company's online presence, this guide provides the tools and insights necessary to succeed on LinkedIn. Dive into essential strategies for effective networking, personal branding, content creation, and lead generation. This guide also covers the nuances of LinkedIn's unique features, offering valuable tips on how to utilize them to your advantage. "The Ultimate LinkedIn Cheatsheet" is more than just a guide; it's a resource for anyone aiming to unlock the full potential of LinkedIn for professional growth, increased visibility, and successful networking. Get ready to transform your LinkedIn experience and open doors to new opportunities with this essential read.

60 Days to LinkedIn Mastery

2021-10-11

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Author: Josh Steimle
Publisher:
ISBN: 9781734718461
Category :
Languages : en
Pages :

There's only one place in the world where you can find and connect with hundreds of millions of professionals every day, and that's on LinkedIn. Are you taking advantage of it? Or are you who Gary Vaynerchuk is talking about when he says, "So many . . . are missing out on the insane opportunity on LinkedIn right now."Tragically, too many of the almost 800 million people on LinkedIn are missing out because they use it the wrong way, but that spells opportunity for those who use it correctly. The good news is, with this book as your guide, you'll be an expert LinkedIn user in no time.Whether you're an employee who dreams of finding a new job, an executive who needs to hire star talent, or an entrepreneur who wants to grow a business, LinkedIn Mastery is the super-simple, straightforward, practical blueprint that will help you achieve your goals.This step-by-step guide to mastering LinkedIn will teach you how to:Optimize your LinkedIn profile so it's something you're proud to show off, rather than something you want to hideMake high-quality connections on LinkedIn with your ideal audience-the people you can serve and who can serve youCreate compelling content-quickly, easily, and affordably-that will bring your dream opportunities to youThis book contains 60 LinkedIn lessons, each short enough to understand and implement in 15 minutes or less. If you complete one each day, within 60 days you'll fully master LinkedIn. If you're looking to find a new job, your LinkedIn profile will attract the best employers and the best offers. If you're recruiting, you'll find and connect with top talent. And if you're generating leads and growing your business, you'll create content that brings your ideal customer to you.Are you ready for your first lesson?

LinkedIn for Network Marketing

2019-02-25

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Author: Dale Moreau
Publisher:
ISBN: 9781796756739
Category :
Languages : en
Pages : 250

LinkedIn measures its strengths in its professionals. Network Marketing measures its strengths by what it offers professionals. Many Network Marketers lack the approach for reaching professionals. They don't know what to say or what to do. Professional Network Marketers have a plan. They know it takes skills for reaching professionals. But it takes better words for implementing the skills. Instead of running off at the mouth with words that don't work, let's speak with words that do work. Instead of leaving a trail of dead bodies behind us, let's reenergize them with trained words. Professionals and executives have their language. Network Marketers have their language. When you have a book that teaches you the words to say, it's good to take advantage of it. We can look professional. We can speak professional. We can be professional. We can build a massive downline with better skills. We can make our upline proud by the skills we learn. Instead of spending hours a day on a social network such as Facebook, spend an hour a day on LinkedIn. Let's build a team on LinkedIn. Let's make your upline proud you've built a team on LinkedIn. Experience Network Marketing through the eyes of professionals. Build a team with professionals. Ten professionals doing something are worth more than one hundred non-professionals doing nothing. Now you have a proven guide for your organization of distributors. Read it. Learn it. Follow the lessons in it.