Affective Neuroscience

2004-09-30
Affective Neuroscience

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  • Author: Jaak Panksepp
  • Publisher: Oxford University Press
  • ISBN: 019802567X
  • Category : Psychology
  • Languages : en
  • Pages : 481

Some investigators have argued that emotions, especially animal emotions, are illusory concepts outside the realm of scientific inquiry. However, with advances in neurobiology and neuroscience, researchers are demonstrating that this position is wrong as they move closer to a lasting understanding of the biology and psychology of emotion. In Affective Neuroscience, Jaak Panksepp provides the most up-to-date information about the brain-operating systems that organize the fundamental emotional tendencies of all mammals. Presenting complex material in a readable manner, the book offers a comprehensive summary of the fundamental neural sources of human and animal feelings, as well as a conceptual framework for studying emotional systems of the brain. Panksepp approaches emotions from the perspective of basic emotion theory but does not fail to address the complex issues raised by constructionist approaches. These issues include relations to human consciousness and the psychiatric implications of this knowledge. The book includes chapters on sleep and arousal, pleasure and fear systems, the sources of rage and anger, and the neural control of sexuality, as well as the more subtle emotions related to maternal care, social loss, and playfulness. Representing a synthetic integration of vast amounts of neurobehavioral knowledge, including relevant neuroanatomy, neurophysiology, and neurochemistry, this book will be one of the most important contributions to understanding the biology of emotions since Darwins The Expression of the Emotions in Man and Animals

The Neuroscience of You

2022-08-02
The Neuroscience of You

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  • Author: Chantel Prat
  • Publisher: Penguin
  • ISBN: 1524746614
  • Category : Science
  • Languages : en
  • Pages : 385

From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our quirks are important, and what this means for each of us. With style and wit, Chantel Prat takes us on a tour of the meaningful ways that our brains are dissimilar from one another. Using real-world examples, along with take-them-yourself tests and quizzes, she shows you how to identify the strengths and weakness of your own brain, while learning what might be going on in the brains of those who are unlike you. With sections like “Focus,” “Navigate,” and “Connect,” The Neuroscience of You helps us see how brains that are engineered differently ultimately take diverse paths when it comes time to prioritize information, use what they’ve learned from experience, relate to other people, and so much more. While other scientists focus on how “the” brain works “on average,” Prat argues that our obsession with commonalities has slowed our progress toward understanding the very things that make each of us unique and interesting. Her field-leading research, employing cutting-edge technology, reveals the truth: Complicated as it may be, no two brains are alike. And individual differences in brain functioning are as pervasive as they are fundamental to defining what “normal” looks like. Adages such as, “I’m not wired that way” intuitively point to the fact that the brains we’re piloting, educating, and parenting are wonderfully distinct, explaining a whole host of phenomena, from how easily a person might learn a second language in adulthood to whether someone feels curious or threatened when faced with new information. This book invites the reader to understand themselves and others by zooming in so close that we all look gray and squishy.

Consumer Neuroscience

2017-11-16
Consumer Neuroscience

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  • Author: Moran Cerf
  • Publisher: MIT Press
  • ISBN: 0262036592
  • Category : Business & Economics
  • Languages : en
  • Pages : 362

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker

Neuroscience and Philosophy

2022-02-01
Neuroscience and Philosophy

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  • Author: Felipe De Brigard
  • Publisher: MIT Press
  • ISBN: 0262045435
  • Category : Science
  • Languages : en
  • Pages : 511

Philosophers and neuroscientists address central issues in both fields, including morality, action, mental illness, consciousness, perception, and memory. Philosophers and neuroscientists grapple with the same profound questions involving consciousness, perception, behavior, and moral judgment, but only recently have the two disciplines begun to work together. This volume offers fourteen original chapters that address these issues, each written by a team that includes at least one philosopher and one neuroscientist who integrate disciplinary perspectives and reflect the latest research in both fields. Topics include morality, empathy, agency, the self, mental illness, neuroprediction, optogenetics, pain, vision, consciousness, memory, concepts, mind wandering, and the neural basis of psychological categories. The chapters first address basic issues about our social and moral lives: how we decide to act and ought to act toward each other, how we understand each other’s mental states and selves, and how we deal with pressing social problems regarding crime and mental or brain health. The following chapters consider basic issues about our mental lives: how we classify and recall what we experience, how we see and feel objects in the world, how we ponder plans and alternatives, and how our brains make us conscious and create specific mental states.

Guide to Research Techniques in Neuroscience

2022-03-26
Guide to Research Techniques in Neuroscience

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  • Author: Matt Carter
  • Publisher: Academic Press
  • ISBN: 0323915612
  • Category : Medical
  • Languages : en
  • Pages : 416

Modern neuroscience research is inherently multidisciplinary, with a wide variety of cutting edge new techniques to explore multiple levels of investigation. This Third Edition of Guide to Research Techniques in Neuroscience provides a comprehensive overview of classical and cutting edge methods including their utility, limitations, and how data are presented in the literature. This book can be used as an introduction to neuroscience techniques for anyone new to the field or as a reference for any neuroscientist while reading papers or attending talks. - Nearly 200 updated full-color illustrations to clearly convey the theory and practice of neuroscience methods - Expands on techniques from previous editions and covers many new techniques including in vivo calcium imaging, fiber photometry, RNA-Seq, brain spheroids, CRISPR-Cas9 genome editing, and more - Clear, straightforward explanations of each technique for anyone new to the field - A broad scope of methods, from noninvasive brain imaging in human subjects, to electrophysiology in animal models, to recombinant DNA technology in test tubes, to transfection of neurons in cell culture - Detailed recommendations on where to find protocols and other resources for specific techniques - "Walk-through" boxes that guide readers through experiments step-by-step

Network Neuroscience

2016-09-20
Network Neuroscience

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  • Author: Flavio Fröhlich
  • Publisher: Academic Press
  • ISBN: 0128015861
  • Category : Medical
  • Languages : en
  • Pages : 484

Studying brain networks has become a truly interdisciplinary endeavor, attracting students and seasoned researchers alike from a wide variety of academic backgrounds. What has been lacking is an introductory textbook that brings together the different fields and provides a gentle introduction to the major concepts and findings in the emerging field of network neuroscience. Network Neuroscience is a one-stop-shop that is of equal use to the neurobiologist, who is interested in understanding the quantitative methods employed in network neuroscience, and to the physicist or engineer, who is interested in neuroscience applications of mathematical and engineering tools. The book spans 27 chapters that cover everything from individual cells all the way to complex network disorders such as depression and autism spectrum disorders. An additional 12 toolboxes provide the necessary background for making network neuroscience accessible independent of the reader's background. Dr. Flavio Frohlich wrote this book based on his experience of mentoring dozens of trainees in the Frohlich Lab, from undergraduate students to senior researchers. The Frohlich lab pursues a unique and integrated vision that combines computer simulations, animal model studies, human studies, and clinical trials with the goal of developing novel brain stimulation treatments for psychiatric disorders. The book is based on a course he teaches at UNC that has attracted trainees from many different departments, including neuroscience, biomedical engineering, psychology, cell biology, physiology, neurology, and psychiatry. Dr. Frohlich has consistently received rave reviews for his teaching. With this book he hopes to make his integrated view of neuroscience available to trainees and researchers on a global scale. His goal is to make the book the training manual for the next generation of (network) neuroscientists, who will be fusing biology, engineering, and medicine to unravel the big questions about the brain and to revolutionize psychiatry and neurology. - Easy-to-read, comprehensive introduction to the emerging field of network neuroscience - Includes 27 chapters packed with information on topics from single neurons to complex network disorders such as depression and autism - Features 12 toolboxes serve as primers to provide essential background knowledge in the fields of biology, mathematics, engineering, and physics

Foundations of Neuroscience

2021
Foundations of Neuroscience

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  • Author: Casey Henley
  • Publisher:
  • ISBN:
  • Category : Biology
  • Languages : en
  • Pages :

Principles of Neural Science

1991
Principles of Neural Science

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  • Author: Eric R. Kandel
  • Publisher:
  • ISBN: 9780838580684
  • Category : Anatomy
  • Languages : en
  • Pages : 1135

Fundamental Neuroscience for Basic and Clinical Applications E-Book

2012-11-28
Fundamental Neuroscience for Basic and Clinical Applications E-Book

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  • Author: Duane E. Haines
  • Publisher: Elsevier Health Sciences
  • ISBN: 145573327X
  • Category : Medical
  • Languages : en
  • Pages : 536

Turn to Fundamental Neuroscience for a thorough, clinically relevant understanding of this complicated subject! Integrated coverage of neuroanatomy, physiology, and pharmacology, with a particular emphasis on systems neurobiology, effectively prepares you for your courses, exams, and beyond. Consult this title on your favorite e-reader with intuitive search tools and adjustable font sizes. Elsevier eBooks provide instant portable access to your entire library, no matter what device you're using or where you're located. Easily comprehend and retain complex material thanks to the expert instruction of Professor Duane Haines, recipient of the Henry Gray/Elsevier Distinguished Teacher Award from the American Association of Anatomists and the Distinguished Teacher Award from the Association of American Colleges. Your purchase of this book entitles you to access www.studentconsult.com at no extra charge. This innovative web site offers you an interactive center with a wealth of additional resources. Grasp important anatomical concepts and their clinical applications thanks to correlated state-of-the-art imaging examples, anatomical diagrams, and histology photos. Retain key information and efficiently study for your exams with clinical highlights integrated and emphasized within the text.

The Neuroscience of Creativity

2018-10-25
The Neuroscience of Creativity

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  • Author: Anna Abraham
  • Publisher: Cambridge University Press
  • ISBN: 1316819531
  • Category : Psychology
  • Languages : en
  • Pages : 391

What happens in our brains when we compose a melody, write a poem, paint a picture, or choreograph a dance sequence? How is this different from what occurs in the brain when we generate a new theory or a scientific hypothesis? In this book, Anna Abraham reveals how the tools of neuroscience can be employed to uncover the answers to these and other vital questions. She explores the intricate workings of our creative minds to explain what happens in our brains when we operate in a creative mode versus an uncreative mode. The vast and complex field that is the neuroscience of creativity is disentangled and described in an accessible manner, balancing what is known so far with critical issues that are as yet unresolved. Clear guidelines are also provided for researchers who pursue the big questions in their bid to discover the creative mind.