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Authors Abbas Tashakkori and Charles Teddlie explore the most resourceful way to combine qualitative and quantitative methodologies. Researchers wanting to learn how to think about and utilize mixed methods in their studies will find this an indispensable guide for their work.
Mixed Methodology is a new star in the social science sky. More and more researchers are discontent with mono-method concepts for their research projects. They are trying new ways in combining or integrating different methods and methodological approaches. There are two debates in this field: the qualitative * quantitative controversy and the one-method * multi-method discourse. This book discusses those controversies and tries to give some reasons and examples for overcoming mono-method research in psychology.
""The authors have successfully integrated a technical and well rounded discussion of the evolution of mixed methods research balanced with practical application examples of using mixed methods for the pragmatic researcher.""
'Designing and Conducting Mixed Methods Research' offers a practical, how-to guide for designing a mixed methods study. The text incorporates activities and exercises for classroom use or for use by the researcher in preparing designs.
This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs. Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice.
The clear division between quantitative and qualitative research methods becomes problematic when students begin conducting extensive research for the first time, often as part of a master’s thesis or dissertation. In order to handle such complexities in the selection of research methods, a Mixed Methods Research (MMR) approach is one proposed solution. Mixed Methods Research for Improved Scientific Study seeks to demonstrate how mixed methods research designs can address a wide array of scientific questions across disciplines. Focusing on essential concepts and methods for a hybrid approach to quantitative and qualitative research methods for real-world implementation, this publication is ideally designed for students and researchers interested in refining their research skills as well as educators seeking to integrate research methods coursework into the graduate curriculum.
The Handbook contains a gold mine of articles by leading scholars on what has come to be known as the third methodological movement in social research. Aimed at surveying the differing viewpoints and disciplinary approaches of mixed methods, this breakthrough book examines mixed methods from the research enterprise to paradigmatic issues to application. The book also discusses the strengths and weaknesses of mixed methods designs, and provides an array of specific examples in a variety of disciplines, from psychology to nursing. The book closes with a brief section on how to teach and perform collaborative research using a mixed methods research design. Written so that it can be used either as a pedagogical tool or as a reference for researchers, the book is rich in examples and includes a glossary, easy-to-follow diagrams, and tables to help readers become more familiar with the language and controversies in this evolving area.
The use of mixed methods designs for conducting research has become a major trend in social science research. Renowned methodological experts Janice Morse and Linda Niehaus present a guide to intermediate and experienced researchers on the possibilities inherent in mixed method research. They offer the basic principles of conducting this kind of study, then examine a wide variety of design options available to the researcher, including their strengths and weaknesses and when to use them. Providing examples from a variety of disciplines, examining potential threats to validity, and showing the relationship between method and theory, the book will be a valuable addition to the methodologist’s library and a useful text in courses in research design.
Offering a variety of innovative methods and tools, this book provides a comprehensive and up-to-date presentation on multi and mixed methods research.
With contributions from over 80 of the biggest names and rising stars of the field, this Handbook is an essential resource for anyone interested in the contemporary, emerging, and evolving practice of mixed methods research and scholarship. Exploring new and novel applications of existing mixed methods research design practices, the handbook provides comprehensive integration guidance while showcasing how design innovations inspire and contribute to investigating previously under-researched social issues and populations. Through its unique focus on design and the diverse contexts in which mixed methods research is being applied, this Handbook prepares researchers for the changing conditions in which they will conduct studies. Newcomers and seasoned mixed methods researchers alike will find this Handbook a go-to source for tools to think and act ‘complexively’ and creatively in research design. Using accessible language and illustrative examples, this Handbook is written for those with various roles and experience in mixed methods research design. The in-depth discussions led by the interdisciplinary group of 11 internationally renowned editorial section leads project our collective thinking of mixed methods research design into the future across the following six sections: Section 1: Inspiring Diversity and Innovation in Mixed Methods Design Section 2: The Craft of Mixed Methods Research Design Section 3: Expanding Mixed Methods Design Approaches Section 4: Designing Innovative Integrations with Technology Section 5: Navigating Research Cultures in Mixed Methods Design Section 6: Exploring Design Possibilities and Challenges for Mixed Methods Research
