PDF Millard's China National Review Download
- Author:
- Publisher:
- ISBN:
- Category : China
- Languages : en
- Pages : 560
eBook downloads, eBook resources & eBook authors
Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.
News under Fire: China’s Propaganda against Japan in the English-Language Press, 1928–1941 is the first comprehensive study of China’s efforts to establish an effective international propaganda system during the Sino-Japanese crisis. It explores how the weak Nationalist government managed to use its limited resources to compete with Japan in the international press. By retrieving the long neglected history of English-language papers published in the treaty ports, Shuge Wei reveals a multilayered and often chaotic English-language media environment in China, and demonstrates its vital importance in defending China’s sovereignty. Chinese bilingual elites played an important role in linking the party-led propaganda system with the treaty-port press. Yet the development of propaganda institution did not foster the realization of individual ideals. As the Sino-Japanese crisis deepened, the war machine absorbed treaty-port journalists into the militarized propaganda system and dashed their hopes of maintaining a liberal information order. “A superbly researched and well-nuanced account of an overlooked topic: nationalist China’s propaganda system and the multiple ways in which it intersected with the treaty-port foreign-language press of the time. Combining a wealth of archival and newspaper sources, it is destined to be on the ‘must read’ list of all who are interested in state propaganda and news dissemination in the Republican period.” —Julia C. Strauss, professor of Chinese politics, SOAS, University of London “An absorbing and well-sourced study of KMT propaganda efforts to convince the United States to side with China rather than Japan in WWII. The study shows how the KMT, facing a massive power asymmetry compared to its Japanese opponent, managed to effectively use the soft power of foreign propaganda.” —Rudolf G. Wagner, senior professor of Chinese studies, Cluster of Excellence Asia and Europe, Heidelberg University, Germany