Media Convergence Handbook - Vol. 2

2016-05-11
Media Convergence Handbook - Vol. 2

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  • Author: Artur Lugmayr
  • Publisher: Springer
  • ISBN: 3642544878
  • Category : Business & Economics
  • Languages : en
  • Pages : 473

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

Media Convergence Handbook - Vol. 1

2015-11-20
Media Convergence Handbook - Vol. 1

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  • Author: Artur Lugmayr
  • Publisher: Springer
  • ISBN: 3642544843
  • Category : Business & Economics
  • Languages : en
  • Pages : 429

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Media Convergence Handbook - Vol. 1 & 2

2015-11-28
Media Convergence Handbook - Vol. 1 & 2

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  • Author: Artur Lugmayr
  • Publisher: Springer
  • ISBN: 9783662482926
  • Category : Business & Economics
  • Languages : en
  • Pages : 0

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Media Convergence Handbook

2016
Media Convergence Handbook

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  • Author: Artur Lugmayr
  • Publisher:
  • ISBN:
  • Category :
  • Languages : en
  • Pages :

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Media Convergence and Deconvergence

2017-10-20
Media Convergence and Deconvergence

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  • Author: Sergio Sparviero
  • Publisher: Springer
  • ISBN: 3319512897
  • Category : Social Science
  • Languages : en
  • Pages : 341

This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture. Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com

Foreign Direct Investment Inflows Into the South East European Media Market

2016-07-25
Foreign Direct Investment Inflows Into the South East European Media Market

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  • Author: Zvezdan Vukanović
  • Publisher: Springer
  • ISBN: 3319305123
  • Category : Business & Economics
  • Languages : en
  • Pages : 202

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Global esports

2021-03-25
Global esports

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  • Author: Dal Yong Jin
  • Publisher: Bloomsbury Publishing USA
  • ISBN: 1501368761
  • Category : Social Science
  • Languages : en
  • Pages : 384

Global esports explores the recent surge of esports in the global scene and comprehensively discusses people's understanding of this spectacle. By historicizing and institutionalizing esports, the contributors analyze the rapid growth of esports and its implications in culture and digital economy. Dal Yong Jin curates a discussion as to why esports has become a global phenomenon. From games such as Spacewar to Starcraft to Overwatch, a key theme, distinguishing this collection from others, is a potential shift of esports from online to mobile gaming. The book addresses why many global game players and fans play and enjoy online and mobile games in professional game competitions, and therefore, they investigate the manner in which the transfer to, from and between online and mobile gaming culture is occurring in a specific subset of global youth. The remaining focus identifies the major platforms used to enjoy esports, including broadcasting and smartphones. By analyzing these unexamined or less-discussed agendas, this book sheds light on the current debates on the growth of global esports culture.

Information Systems and Management in Media and Entertainment Industries

2017-01-03
Information Systems and Management in Media and Entertainment Industries

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  • Author: Artur Lugmayr
  • Publisher: Springer
  • ISBN: 3319494074
  • Category : Computers
  • Languages : en
  • Pages : 339

This book defines an agenda for research in information management and systems for media and entertainment industries. It highlights their particular needs in production, distribution, and consumption. Chapters are written by practitioners and researchers from around the world, who examine business information management and systems in the larger context of media and entertainment industries. Human, management, technological, and content creation aspects are covered in order to provide a unique viewpoint. With great interdisciplinary scope, the book provides a roadmap of research challenges and a structured approach for future development across areas such as social media, eCommerce, and eBusiness. Chapters address the tremendous challenges in organization, leadership, customer behavior, and technology that face the entertainment and media industries every day, including the transformation of the analog media world into its digital counterpart. Professionals or researchers involved with IT systems management, information policies, technology development or content creation will find this book an essential resource. It is also a valuable tool for academics or advanced-level students studying digital media or information systems.

The Oxford Handbook of Mobile Communication and Society

2020-04-06
The Oxford Handbook of Mobile Communication and Society

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  • Author: Rich Ling
  • Publisher: Oxford University Press
  • ISBN: 0190864397
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 1000

Mobile communication has dramatically changed over the past decade with the diffusion of smartphones. Unlike the basic 2G mobile phones, which "merely" facilitated communication between individuals on the move, smartphones allow individuals to communicate, to entertain and inform themselves, to transact, to navigate, to take photos, and countless other things. Mobile communication has thus transformed society by allowing new forms of coordination, communication, consumption, social interaction, and access to news/entertainment. All of this is regardless of the space in which users are immersed. Set in the context of the developed and the developing world, The Oxford Handbook of Mobile Communication and Society updates current scholarship surrounding mobile media and communication. The 43 chapters in this handbook examine mobile communication and its evolving impact on individuals, institutions, groups, societies, and businesses. Contributors examine the communal benefits, social consequences, theoretical perspectives, organizational potential, and future consequences of mobile communication. Topics covered include, among many other things, trends in the Global South, location-based services, and the "appification" of mobile communication and society.

Journalism and Media Convergence

2013-04-30
Journalism and Media Convergence

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  • Author: Heinz-Werner Nienstedt
  • Publisher: Walter de Gruyter
  • ISBN: 3110302896
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 176

Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.