Listening First

Listening First

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  • Author: Michael Macdonald
  • Publisher:
  • ISBN: 9781913825010
  • Category : Foreign Language Study
  • Languages : en
  • Pages : 170


Listen First!

Listen First!

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  • Author: Stephen D. Rappaport
  • Publisher: John Wiley & Sons
  • ISBN: 1118033744
  • Category : Business & Economics
  • Languages : en
  • Pages : 320

LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or services Identify threats to your reputation See how customers position competing brands in their minds, not as advertisers position them Sense market shifts that threaten existing business or present new opportunities Develop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testing Make your messages more relevant and sharpen targeting by directing messages to people according to their conversational interests Keep sales humming, even when business conditions might be unfavorable or better predict short-term sales based on the volume and specifics of conversational activity Determine competitors' strengths and weaknesses Plan and buy advertising based on where conversations are happening Organize your company to maximize listening's value across all its departments Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to start and act on listening.


The Listening Life

The Listening Life

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  • Author: Adam S. McHugh
  • Publisher: InterVarsity Press
  • ISBN: 0830879692
  • Category : Religion
  • Languages : en
  • Pages : 225

Listening is an essential skill for healthy relationships, both with God and with other people. But it is more than that: listening is a way of life. Adam McHugh places listening at the heart of our spirituality, our relationships and our mission. Heed the call to the listening life, and hear what God is doing in you and the world.


The Anthology of Rap

The Anthology of Rap

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  • Author: Adam Bradley
  • Publisher: Yale University Press
  • ISBN: 0300163061
  • Category : Music
  • Languages : en
  • Pages : 1194

From the school yards of the South Bronx to the tops of the "Billboard" charts, rap has emerged as one of the most influential cultural forces of our time. This pioneering anthology brings together more than 300 lyrics written over 30 years, from the "old school" to the present day.


Hacking Chinese

Hacking Chinese

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  • Author: Olle Linge
  • Publisher:
  • ISBN: 9781530334889
  • Category :
  • Languages : en
  • Pages : 246

Learning Chinese can be frustrating and difficult, partly because it's very different from European languages. Following a teacher, textbook or language course is not enough. They show you the characters, words and grammar you need to become proficient in Chinese, but they don't teach you how to learn them! Regardless of what program you're in (if any), you need to take responsibility for your own learning. If you don't, you will miss many important things that aren't included in the course you're taking. If you study on your own, you need to be even more aware of what you need to do, what you're doing at the moment and the difference between them. Here are some of the questions I have asked and have since been asked many times by students: How do I learn characters efficiently? How do I get the most out of my course or teacher? Which are the best learning tools and resources? How can I become fluent in Mandarin? How can I improve my pronunciation? How do I learn successfully on my own? How can I motivate myself to study more? How can I fit learning Chinese into a busy schedule? The answers I've found to these questions and many others form the core of this book. It took eight years of learning, researching, teaching and writing to figure these things out. Not everybody has the time to do that! I can't go back in time and help myself learn in a better way, but I can help you! This book is meant for normal students and independent language learners alike. While it covers all major areas of learning, you won't learn Chinese just by reading this book. It's like when someone on TV teaches you how to cook: you won't get to eat the delicious dish just by watching the program; you have to do the cooking yourself. That's true for this book as well. When you apply what you learn, it will boost your learning, making every hour you spend count for more, but you still have to do the learning yourself. This is what a few readers have said about the book: "The book had me nodding at a heap of things I'd learnt the hard way, wishing I knew them when I started, as well as highlighting areas that I'm currently missing in my study." - Geoff van der Meer, VP engineering "This publication is like a bible for anyone serious about Chinese proficiency. It's easy for anyone to read and written with scientific precision." - Zachary Danz, foreign teacher, children's theatre artist About me I started learning Chinese when I was 23 (that's more than eight years ago now) and have since studied in many different situations, including serious immersion programs abroad, high-intensity programs in Sweden, online courses, as well as on the side while working or studying other things. I have also successfully used my Chinese in a graduate program for teaching Chinese as a second language, taught entirely in Chinese mostly for native speakers (the Graduate Institute for Teaching Chinese as a Second Language at National Taiwan Normal University). All these parts have contributed to my website, Hacking Chinese, where I write regularly about how to learn Mandarin.


Listen First!

Listen First!

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  • Author: Stephen D. Rappaport
  • Publisher: John Wiley & Sons
  • ISBN: 0470935510
  • Category : Business & Economics
  • Languages : en
  • Pages : 320

LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or services Identify threats to your reputation See how customers position competing brands in their minds, not as advertisers position them Sense market shifts that threaten existing business or present new opportunities Develop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testing Make your messages more relevant and sharpen targeting by directing messages to people according to their conversational interests Keep sales humming, even when business conditions might be unfavorable or better predict short-term sales based on the volume and specifics of conversational activity Determine competitors' strengths and weaknesses Plan and buy advertising based on where conversations are happening Organize your company to maximize listening's value across all its departments Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to start and act on listening.


Listening and Speaking

Listening and Speaking

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  • Author:
  • Publisher:
  • ISBN: 9781292308944
  • Category :
  • Languages : en
  • Pages : 0


Listen and Learn First French Words

Listen and Learn First French Words

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  • Author: Mairi Mackinnon
  • Publisher: Listen and Learn
  • ISBN: 9781409597711
  • Category : French language
  • Languages : en
  • Pages : 0

A word book that lets you listen to 12 French words, spoken by a native speaker. Simply take one of the 1 cards (each features 12 words) out of the envelope and slot it in as instructed. Press 'go' and then press each of the pictures to hear how the word is pronounced. Contains 12 words, spoken by a native French speaker. For preschool children learning French as either a first or second language.


Listening to Ourselves

Listening to Ourselves

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  • Author: Chike Jeffers
  • Publisher: SUNY Press
  • ISBN: 1438447434
  • Category : Philosophy
  • Languages : en
  • Pages : 216

Contemporary African philosophy in indigenous African languages and English translation. A groundbreaking contribution to the discipline of philosophy, this volume presents a collection of philosophical essays written in indigenous African languages by professional African philosophers with English translations on the facing pages—demonstrating the linguistic and conceptual resources of African languages for a distinctly African philosophy. Hailing from five different countries and writing in six different languages, the seven authors featured include some of the most prominent African philosophers of our time. They address a range of topics, including the nature of truth, different ways of conceiving time, the linguistic status of proverbs, how naming practices work, gender equality and inequality in traditional society, the relationship between language and thought, and the extent to which morality is universal or culturally variable.


The Seven Habits of Highly Effective People

The Seven Habits of Highly Effective People

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  • Author: Stephen R. Covey
  • Publisher: Macmillan Reference USA
  • ISBN: 9780783881157
  • Category : Business & Economics
  • Languages : en
  • Pages : 572

A revolutionary guidebook to achieving peace of mind by seeking the roots of human behavior in character and by learning principles rather than just practices. Covey's method is a pathway to wisdom and power.