Involving the Audience

2018-09-19
Involving the Audience

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  • Author: Lee Ann Kastman Breuch
  • Publisher: Routledge
  • ISBN: 1351204173
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 200

Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.

The Word on College Reading and Writing

2020
The Word on College Reading and Writing

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  • Author: Carol Burnell
  • Publisher:
  • ISBN: 9781636350288
  • Category :
  • Languages : en
  • Pages :

An interactive, multimedia text that introduces students to reading and writing at the college level.

Engaged Journalism

2015-02-03
Engaged Journalism

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  • Author: Jake Batsell
  • Publisher: Columbia University Press
  • ISBN: 0231538677
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 233

Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction. Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.

Engaging Audience

2009
Engaging Audience

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  • Author: M. Elizabeth Weiser
  • Publisher: National Council of Teachers of English (Ncte)
  • ISBN:
  • Category : Education
  • Languages : en
  • Pages : 366

This collection of essays about audience awareness from professionals in the English, public relations, and writing fields is based on the latest work of scholars Lisa Ede and Andrea Lunsford. This collection builds upon Lisa Ede and Andrea Lunsford's groundbreaking work to examine the rhetorical concept of audience as it relates to twenty-first century teaching and learning. Editors M. Elizabeth Weiser, Brian M. Fehler, and Angela M. González bring together compositionists from the departments of English, communications, public relations, and writing to offer insights that serve as a guide for incorporating audience awareness into the contemporary classroom. Contributors engage in a dialogue with Ede and Lunsford's previously published essays "Audience Addressed/Audience Invoked: The Role of Audience in Composition Theory and Pedagogy" and "Representing Audience: 'Successful' Discourse and Disciplinary Critique," as well as their new essay, "Among the Audience: On Audience in an Age of New Literacies," written especially for this collection. Through these engagements, contributors offer insights on audience from divergent perspectives-composition pedagogy, new media studies, service learning and professional writing, diversity, and rhetorical and literary theory-that establish a third category in the addressed/invoked binary, an "audience updated" that takes various professional and cultural forms but is most evidently "audience interacting."

Boring to Bravo

2010-08
Boring to Bravo

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  • Author: Kristin Arnold
  • Publisher: Greenleaf Book Group
  • ISBN: 1608320707
  • Category : Business & Economics
  • Languages : en
  • Pages : 266

90-plus practical tips for engaging and interacting with an audience. Drawn from her extensive experiences as a nationally recognized speaker and master facilitator, Kirstin Arnold's proven techniques will help you transform any presentation into a powerful, interactive experience.With this user-friendly guide, you will learn how to take a collaborative approach to the communication process so that you can connect and converse with the members of any audience. Arnold's powerful audience-centered "Interactive Insights" cover the spectrum of practical presentation techniques:- Setting an interactive tone before you start- Using Titter/text messaging to engage your audience- Involving audience members with a specific task- Personalizing your language for your audience- Making eye contact--even with a large audience- Taking polls and running Q&As- Recovering from humor that falls flat- Facilitating conversation- Creating accountability for action to occur after your presentationKristin Arnold has the experience, the wit, and the foolproof methods to take your ho-hum presentation to the next level. By incorporating just a few of the author's tips, you will dramatically improve your ability to engage, involve, and inspire your audience to action. Read and use Boring to Bravo and your audiences will demand an encore. Bravissimo!Kristin Arnold, MBA, CPF, CMC, CSP, is one of North America's most accomplished high stakes meeting facilitators. An accomplished author and keynote speaker, she is on a crusade to make all events in the workplace more engaging, interactive, and collaborative. One of the first women to graduate with high honors from the US Coast Guard Academy, Arnold earned an MBA from St. Mary's College of California and finished her twenty-year career in the US Coast Guard Reserves as an internal consultant. She divides her time between Phoenix and Prince Edward Island.

Audience Engagement in the Performing Arts

2019-09-11
Audience Engagement in the Performing Arts

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  • Author: Ben Walmsley
  • Publisher: Springer Nature
  • ISBN: 3030266532
  • Category : Performing Arts
  • Languages : en
  • Pages : 248

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.

Theatre and Audience

2017-09-16
Theatre and Audience

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  • Author: Lois Weaver
  • Publisher: Bloomsbury Publishing
  • ISBN: 0230364608
  • Category : Performing Arts
  • Languages : en
  • Pages : 80

What does theatre do for – and to – those who witness, watch, and participate in it? Theatre & Audience provides a provocative overview of the questions raised by theatrical encounters between performers and audiences. Focusing on European and North American theatre and its audiences in the twentieth and twenty-first centuries, it explores belief in theatre's potential to influence, impact and transform. Illustrated by examples of performance which have sought to generate active audience involvement – from Brecht's epic theatre to the Blue Man Group – it seeks to unsettle any simple equation between audience participation and empowerment. Foreword by Lois Weaver.

Illuminate

2016-02-16
Illuminate

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  • Author: Nancy Duarte
  • Publisher: Portfolio
  • ISBN: 1101980168
  • Category : Business & Economics
  • Languages : en
  • Pages : 338

'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more.

Presentation Zen

2009-04-15
Presentation Zen

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  • Author: Garr Reynolds
  • Publisher: Pearson Education
  • ISBN: 0321601890
  • Category : Business & Economics
  • Languages : en
  • Pages : 316

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

A Reader on Audience Development and Cultural Policy

2024-02-22
A Reader on Audience Development and Cultural Policy

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  • Author: Steven Hadley
  • Publisher: Taylor & Francis
  • ISBN: 1040000649
  • Category : Performing Arts
  • Languages : en
  • Pages : 391

This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.