Introducing Social Semiotics

Introducing Social Semiotics

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  • Author: Theo Van Leeuwen
  • Publisher: Psychology Press
  • ISBN: 9780415249430
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 322

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.


Introducing Multimodality

Introducing Multimodality

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  • Author: Carey Jewitt
  • Publisher: Routledge
  • ISBN: 1317269780
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 231

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.


Advancing Multimodal and Critical Discourse Studies

Advancing Multimodal and Critical Discourse Studies

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  • Author: Sumin Zhao
  • Publisher: Routledge
  • ISBN: 1315520990
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 214

As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.


Social Semiotics

Social Semiotics

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  • Author: Robert Ian Vere Hodge
  • Publisher: Cornell University Press
  • ISBN: 9780801495151
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 300

A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.


Introducing Semiotics

Introducing Semiotics

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  • Author: Paul Cobley
  • Publisher:
  • ISBN: 9781848311855
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 0

Unique graphic introductions to big ideas and thinkers, written by experts in the field.


Photojournalism: A Social Semiotic Approach

Photojournalism: A Social Semiotic Approach

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  • Author: H. Caple
  • Publisher: Springer
  • ISBN: 1137314907
  • Category : Social Science
  • Languages : en
  • Pages : 254

This book explores the role of photographs in newspapers and online news, analyzing how meanings are made in images and exploring text-image relations, illustrated with authentic news stories from both print and online news outlets.


Introducing Social Semiotics

Introducing Social Semiotics

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  • Author: Theo Van Leeuwen
  • Publisher: Psychology Press
  • ISBN: 9780415249447
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 301

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.


The Handbook of Visual Analysis

The Handbook of Visual Analysis

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  • Author: Theo Van Leeuwen
  • Publisher: SAGE
  • ISBN: 0761964770
  • Category : Social Science
  • Languages : en
  • Pages : 226

The Handbook of Visual Analysis is a rich methodological resource for students, academics, researchers and professionals interested in investigating the visual representation of socially significant issues. The Handbook: Offers a wide-range of methods for visual analysis: content analysis, historical analysis, structuralist analysis, iconography, psychoanalysis, social semiotic analysis, film analysis and ethnomethodology Shows how each method can be applied for the purposes of specific research projects Exemplifies each approach through detailed analyses of a variety of data, including, newspaper images, family photos, drawings, art works and cartoons Includes examples from the authors' own research and professional practice The Handbook of Visual Analysis, which demonstrates the importance of visual data within the social sciences offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and health studies.


Introducing Relational Political Analysis

Introducing Relational Political Analysis

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  • Author: Peeter Selg
  • Publisher: Springer Nature
  • ISBN: 3030487806
  • Category : Social Science
  • Languages : en
  • Pages : 329

This book introduces relational thinking to political analysis. Instead of merely providing an overview of possible trajectories for articulating a relational political analysis, Peeter Selg and Andreas Ventsel put forth a concrete relational theory of the political, which has implications for research methodology, culminating in a concrete method they call political form analysis. In addition, they sketch out several applications of this theory, methodology and method. They call their approach “political semiotics” and argue that it is a fruitful way of conducting research on power, governance and democracy – the core dimensions of the political – in a manner that is envisioned in numerous discussions of the “relational turn” in the social sciences. It is the first monograph that attempts to outline an approach to the political that would be relational throughout, from its meta theoretical and theoretical premises through to its methodological implications, methods and empirical applications.


Multimodality, Learning and Communication

Multimodality, Learning and Communication

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  • Author: Jeff Bezemer
  • Publisher: Routledge
  • ISBN: 1317418433
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 170

This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors’ wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head. With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/