Intelligent Support Systems for Marketing Decisions

2012-12-06
Intelligent Support Systems for Marketing Decisions

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  • Author: Nikolaos F. Matsatsinis
  • Publisher: Springer Science & Business Media
  • ISBN: 146151147X
  • Category : Business & Economics
  • Languages : en
  • Pages : 517

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

Intelligent Decision-making Support Systems

2007-03-30
Intelligent Decision-making Support Systems

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  • Author: Jatinder N.D. Gupta
  • Publisher: Springer Science & Business Media
  • ISBN: 1846282314
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 503

This book will be bought by researchers and graduates students in Artificial Intelligence and management as well as practising managers and consultants interested in the application of IT and information systems in real business environment.

Marketing Management Support Systems

2012-12-06
Marketing Management Support Systems

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  • Author: Berend Wierenga
  • Publisher: Springer Science & Business Media
  • ISBN: 1461545951
  • Category : Business & Economics
  • Languages : en
  • Pages : 349

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Decision-Making Support Systems: Achievements and Challenges for the New Decade

2002-07-01
Decision-Making Support Systems: Achievements and Challenges for the New Decade

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  • Author: Mora, Manuel
  • Publisher: IGI Global
  • ISBN: 1591400805
  • Category : Computers
  • Languages : en
  • Pages : 435

Annotation The book presents state-of-the-art knowledge about decision-making support systems (DMSS). Its main goals are to provide a compendium of quality chapters on decision-making support systems that help diffuse scarce knowledge about effective methods and strategies for successfully designing, developing, implementing, and evaluating decision-making support systems, and to create an awareness among readers about the relevance of decision-making support systems in the current complex and dynamic management environment.

Marketing Decision Making and Decision Support

2010
Marketing Decision Making and Decision Support

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  • Author: Gerrit H. van Bruggen
  • Publisher: Now Publishers Inc
  • ISBN: 1601983689
  • Category : Business & Economics
  • Languages : en
  • Pages : 136

Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.

Intelligent Decision Technologies

2011-11-19
Intelligent Decision Technologies

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  • Author: Junzo Watada
  • Publisher: Springer Science & Business Media
  • ISBN: 3642221947
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 928

Intelligent Decision Technologies (IDT) seeks an interchange of research on intelligent systems and intelligent technologies which enhance or improve decision making in industry, government and academia. The focus is interdisciplinary in nature, and includes research on all aspects of intelligent decision technologies, from fundamental development to the applied system. This volume represents leading research from the Third KES International Symposium on Intelligent Decision Technologies (KES IDT’11), hosted and organized by the University of Piraeus, Greece, in conjunction with KES International. The symposium was concerned with theory, design, development, implementation, testing and evaluation of intelligent decision systems. Topics include decision making theory, intelligent agents, fuzzy logic, multi-agent systems, Bayesian networks, optimization, artificial neural networks, genetic algorithms, expert systems, decision support systems, geographic information systems, case-based reasoning, time series, knowledge management systems, rough sets, spatial decision analysis, and multi-criteria decision analysis. These technologies have the potential to revolutionize decision making in many areas of management, healthcare, international business, finance, accounting, marketing, military applications, ecommerce, network management, crisis response, building design, information retrieval, and disaster recovery for a better future. The symposium was concerned with theory, design, development, implementation, testing and evaluation of intelligent decision systems. Topics include decision making theory, intelligent agents, fuzzy logic, multi-agent systems, Bayesian networks, optimization, artificial neural networks, genetic algorithms, expert systems, decision support systems, geographic information systems, case-based reasoning, time series, knowledge management systems, rough sets, spatial decision analysis, and multi-criteria decision analysis. These technologies have the potential to revolutionize decision making in many areas of management, healthcare, international business, finance, accounting, marketing, military applications, ecommerce, network management, crisis response, building design, information retrieval, and disaster recovery for a better future.

Multiple Criteria Decision Analysis: State of the Art Surveys

2005
Multiple Criteria Decision Analysis: State of the Art Surveys

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  • Author: José Figueira
  • Publisher: Springer Science & Business Media
  • ISBN: 9780387230672
  • Category : Business & Economics
  • Languages : en
  • Pages : 1100

MULTIPLE CRITERIA DECISION ANALYSIS: State of the Art Surveys is the most comprehensive work available to survey the state of the art in MCDA to date. Its 25 chapters are organized in eight parts and are written by 52 international leading experts. Each of these parts covers one of the central streams of multiple criteria decision analysis literature. These literature streams are: MCDA today, Foundations of MCDA, Our Ranking Methods, Multiattribute Utility Theory, Non-Classical MCDA Approaches, Multiobjective Mathematical Programming, Applications, and MCDM Software. The handbook presents the most up-to-date discussions on well-established methodologies and theories in the field, while systematically surveying emerging fields in MCDA such as conjoint measurement, fuzzy preferences, fuzzy integrals, rough sets, etc. MULTIPLE CRITERIA DECISION ANALYSIS: State of the Art Surveys is a valuable reference volume (more than 2000 references) for the field of decision analysis. It provides graduate students, researchers, and practitioners with a sweeping survey of MCDA theory, methodologies, and applications. It is a handbook that is particularly suitable for use in seminars in Decision Analysis, Decision Support, and Decision Theory.

Intelligent and Complex Systems in Economics and Business

2020-12-07
Intelligent and Complex Systems in Economics and Business

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  • Author: Ernesto León-Castro
  • Publisher: Springer Nature
  • ISBN: 3030591913
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 120

This book is a compilation of works of different areas that seek to apply the intelligent and complex systems in various applied problems. The problems that are worked in the book are the evaluation of the competence of the states, fuzzy classification, relationship between incentives and innovation, design of new products, analysis of profiles in social networks, innovation capabilities, software development, business growth, leadership and use of big data.

Decision Support Systems

2004-12-21
Decision Support Systems

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  • Author: Daniel Power
  • Publisher: iUniverse
  • ISBN: 9780595787579
  • Category : Business & Economics
  • Languages : en
  • Pages : 252

Decision Support Systems: Frequently Asked Questions is the authoritative reference guide to computerized Decision Support Systems. Author Dan Power has spent almost 30 years building, studying and teaching others about computerized Decision Support Systems. Dr. Power is first and foremost a Decision Support evangelist and generalist. From his vantage point as editor of DSSResources.COM, he tracks a broad range of contemporary DSS topics. In this DSS FAQ, Dr. Power answers 83 frequently asked questions about computerized decision support systems. The FAQ covers a broad range of contemporary topics and the questions are organized into 8 chapters. DSS FAQ helps readers understand questions like: What is a DSS? What kind of DSS does Mr. X need? Does data modeling differ for a Data-Driven DSS? Is a Data Warehouse a DSS? Is tax preparation software an example of a DSS? What do I need to know about Data Warehousing/OLAP? What is a cost estimation DSS? What is a Spreadsheet-based DSS? Decision Support Systems: Frequently Asked Questions is a useful resource for IT specialists, students, professors and managers. It organizes important Ask Dan! questions (with answers) published in DSS News from 2000 through 2004.

Decision Support and Business Intelligence Systems

2008-09
Decision Support and Business Intelligence Systems

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  • Author: Turban
  • Publisher: Pearson Education India
  • ISBN: 9788131724255
  • Category :
  • Languages : en
  • Pages : 804