eBook downloads, eBook resources & eBook authors
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys." Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out
Pipkin the smallest penguin is always asking questions, but what he wants to know most of all is how high is the sky? So, he sets off to see how far up the sky goes and finds that it really is very high indeed.
More than 180 real-life case studies to get more students talking . . . and thinking! Easy answers are not easy to find. With The Youth Worker's Big Book of Case Studies, your teenagers will be talking, and thinking about stuff that matters most in their lives. Open-ended questions, excruciating dilemmas, familiar scenarios, and going-deeper at Scripture make these cutting-edge case studies power-packed and unforgettable. Why just have mere chats with teens when you can use The Youth Worker's Big Book of Case Studies to dig deeper, gaining insights that will enrich your group, and students' lives outside the group! In this gigantic collection, you'll get . . . * More than 180 faith-building case studies of issues vital to students complete with provocative discussion questions and themed Bible verses and passages! * Fun, engaging, sometimes very serious discussions! * Easy-to-use, overflowing indexes--contents, categories, multiple topics, --cross referenced for every youth leader's need. * Among the categories dealt with: Family; School; Sex-Dating; Friends; and Growing Up. Add sizzle, spice, even a little bit of controversy to you next lesson, service, message, or sermon with The Youth Worker's Big Book of Case Studies!
"American women are starting businesses at nearly twice the rate that men are, but only three percent of female business owners have revenues of over one million dollars. Most women entrepreneurs are stuck at the 'mom and pop' level, just getting by, or in many cases, running out of cash. Julia Pimsleur shares her ... story of building her own company and raising millions in capital in a guide for women like her who have a great idea and need to find the resources to take it into the big leagues"--
Jim Paul's meteoric rise took him from a small town in Northern Kentucky to governor of the Chicago Mercantile Exchange, yet he lost it all--his fortune, his reputation, and his job--in one fatal attack of excessive economic hubris. In this honest, frank analysis, Paul and Brendan Moynihan revisit the events that led to Paul's disastrous decision and examine the psychological factors behind bad financial practices in several economic sectors. This book--winner of a 2014 Axiom Business Book award gold medal--begins with the unbroken string of successes that helped Paul achieve a jet-setting lifestyle and land a key spot with the Chicago Mercantile Exchange. It then describes the circumstances leading up to Paul's $1.6 million loss and the essential lessons he learned from it--primarily that, although there are as many ways to make money in the markets as there are people participating in them, all losses come from the same few sources. Investors lose money in the markets either because of errors in their analysis or because of psychological barriers preventing the application of analysis. While all analytical methods have some validity and make allowances for instances in which they do not work, psychological factors can keep an investor in a losing position, causing him to abandon one method for another in order to rationalize the decisions already made. Paul and Moynihan's cautionary tale includes strategies for avoiding loss tied to a simple framework for understanding, accepting, and dodging the dangers of investing, trading, and speculating.
Just as I made the decision to leave him, a miracle brought me back! After growing up in an orphanage, meeting and marrying Code was like a dream come true for Ashley. She believed this happiness would last forever, until she saw her husband’s stepmother in his bed! Unable to bear the humiliation, Ashley ran away…and soon found out she was pregnant, but she had no intention of going back to Code. Eight months later, Ashley’s getting ready to be a single mother, until she hears news that Code is in the hospital…
Concepts embody our knowledge of the kinds of things there are in the world. Tying our past experiences to our present interactions with the environment, they enable us to recognize and understand new objects and events. Concepts are also relevant to understanding domains such as social situations, personality types, and even artistic styles. Yet like other phenomenologically simple cognitive processes such as walking or understanding speech, concept formation and use are maddeningly complex. Research since the 1970s and the decline of the "classical view" of concepts have greatly illuminated the psychology of concepts. But persistent theoretical disputes have sometimes obscured this progress. The Big Book of Concepts goes beyond those disputes to reveal the advances that have been made, focusing on the major empirical discoveries. By reviewing and evaluating research on diverse topics such as category learning, word meaning, conceptual development in infants and children, and the basic level of categorization, the book develops a much broader range of criteria than is usual for evaluating theories of concepts.
It's the moment when you say, "There's gotta be a better way." It's the moment when you ask, "How can I solve this problem?" Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true. Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation. A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through. In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the "Gut Check Moment" to "Mom Power," The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.
