Essentials of Public Health Communication

Essentials of Public Health Communication

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  • Author: Claudia Parvanta
  • Publisher: Jones & Bartlett Learning
  • ISBN: 0763771155
  • Category : Medical
  • Languages : en
  • Pages : 443

The field of communications is increasingly recognized as a powerful tool in addressing the world's most imperative public health challenges. Effective communication in health campaigns fosters public debate and policy change, in addition to informing and empowering individuals and persuading them to adopt healthier lifestyles Featuring a full chapter on informatics, Essentials of Public Health Communication is devoted to the competencies in public health communication and informatics recommended by the Association of Schools of Public Health. This text introduces concepts and examples that will prepare students to enter a local health department, community organization, or government agency, and contribute to health communication research, patient counseling, materials design, program management, and media relations Essentials of Public Health Communication presumes no prior knowledge of the health communication or informatics fields, making it accessible to students from a broad range of disciplines. Concepts are presented in clear, jargon-free language, with terms defined throughout


Essentials of Public Health Research Methods

Essentials of Public Health Research Methods

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  • Author: Richard A. Crosby
  • Publisher: Jones & Bartlett Learning
  • ISBN: 1284175464
  • Category : Medical
  • Languages : en
  • Pages : 268

Part of the Essential Public Health Series, Essentials of Public Health Research Methods is specifically written for undergraduate students studying public health who want to fully understand the range of research methods as applied to public health. Using the circular model of public health research as an overarching framework, Essentials of Public Health Research Methods provides a clear, time-tested methodology that leads students step-by-step through the research process -- from framing the questions, identifying the study design and choosing methodology to collecting and analyzing data, and disseminating research findings. By following this process, students learn about various facets of public health, while also learning how to select and apply various research methodologies.


Essentials of Public Health Biology

Essentials of Public Health Biology

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  • Author: Constance Battle
  • Publisher: Jones & Bartlett Publishers
  • ISBN: 0763744646
  • Category : Medical
  • Languages : en
  • Pages : 661

As the only text of its kind, Essentials of Public Health Biology explores pathophysiology within the context of the disciplines and profession of public health. Ideal as a concise review for the student with a science background, this text applies the scientific clinical foundation to the practice of public health through case studies, exercises, points for discussion, and test questions.


Essentials of Public Health

Essentials of Public Health

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  • Author: Guthrie S. Birkhead
  • Publisher: Jones & Bartlett Learning
  • ISBN: 1284173259
  • Category : Medical
  • Languages : en
  • Pages : 333

As one of the foundational texts in the Essential Public Health series, Essentials of Public Health, Fourth Edition -- formerly authored by Turnock -- is an excellent introduction to the field of public health, covering public health practice, government public health, and careers in public health. After defining Public Health and looking at the current U.S. public health system and practice, the book looks at population health measurement, policy development, and collaboration between the public health and the health system. Final chapters explore career opportunities in public health administration, epidemiology, public health nursing, and health education as well as emerging ones such as health information technologists, emergency managers, and more. Helpful learning tools such as chapter exercises and discussion questions, making it an ideal text to prepare your students for the profession of public health.


Public Health 101

Public Health 101

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  • Author: Richard K. Riegelman
  • Publisher: Jones & Bartlett Learning
  • ISBN: 0763760447
  • Category : Health & Fitness
  • Languages : en
  • Pages : 257

Public Health 101 provides a big-picture, population perspective on the determinants of health and disease and the tools available to protect and promote health. It examines the full range of options for intervention including use of the health care system, the public health system, and society-wide interventions such as laws and taxation.Students will learn how public health affects them in their everyday lives. Using case studies, vignettes, and extensive examples, they will learn and apply frameworks for thinking about the issues of public health. They will gain a deeper understanding about the health news they hear, the web sites they visit, and the research they read.


Public Health Communication

Public Health Communication

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  • Author: Claudia Parvanta
  • Publisher: Jones & Bartlett Learning
  • ISBN: 128414674X
  • Category : Education
  • Languages : en
  • Pages : 530

Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.


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  • Author: Bernard J. Turnock
  • Publisher: Jones & Bartlett Publishers
  • ISBN: 1284033635
  • Category : Medical
  • Languages : en
  • Pages : 316

Published in partnership with the American Public Health Association, this cornerstone text in the Jones & Bartlett Learning Essential Public Health series is an excellent introduction to the field of public health. Ideal for senior-level undergraduates or graduate students in public health, health science, health professions, or nursing, Essentials of Public Health focuses on the inner-workings of health departments and the role of public health professionals. This comprehensive text combines the best elements of Dr. Turnock's other two books: Public Health: What It Is and How It Works and Public Health: Career Choices That Make a Difference. The first set of chapters introduces defines and describes the public health system, provide concepts and tools for measuring health in populations, characterizes the relationship of the public health system with medical care and other elements of the overall health system, and identifies government’s unique contributions through federal, state, and local public health agencies. The second set of chatpers focuses on public health careers within the context of the overall public health workforce. Basic information on the size and composition of the public health workforce is followed by chapters that address careers and jobs in public health administration, epidemiology, public health nursing, health education, and other professional and program titles and positions. With its clear, reader-friendly language and helpful learning tools such as chapter exercises and discussion questions, this is the ideal text to prepare your students for a career in public health. Updated and New Information in the Second Edition: - NACCHO Profile data from 2008 and 2010 surveys - Accreditation of public health agencies - Public health workforce development activities including the credentialing of public health workers - Health reform provisions enacted in 2010 - Updated and revised seciton on public health financing


Essentials of Public Health Ethics

Essentials of Public Health Ethics

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  • Author: Ruth Gaare Bernheim
  • Publisher: Jones & Bartlett Publishers
  • ISBN: 1284053725
  • Category : Education
  • Languages : en
  • Pages : 275

As threats of infectious disease grow and the nation confronts chronic health problems such as diabetes and obesity, health professionals, citizens, and community stakeholders must address increasingly complex ethical conflicts about public health policies and practices. Essentials of Public Health Ethics introduces students to the field of public health ethics, by focusing on cases. Topics span the discipline of public health and integrate materials, concepts, and frameworks from numerous fields in public health, such as health promotion, environmental health and health policy. By delving into both historical and contemporary cases, including international cases, the authors investigate the evolution and impact of various understandings of the concept of “the public” over time, i.e., the public not only as a numerical population that can be defined and measured, but also as a political group with legally defined obligations and relationships, as well as diverse cultural and moral understandings. While the text examines a range of philosophical theories and contemporary perspectives, it is written in a way that presupposes no previous exposure to the philosophical concepts but at the same time provides challenging cases for students who do have more advanced knowledge. Thus the book should be useful in Schools and Programs in Public Health as well as for undergraduate public health courses in liberal arts institutions and for health sciences students at the advanced undergraduate and graduate levels.


Public Health Communication

Public Health Communication

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  • Author: Parvanta
  • Publisher: Jones & Bartlett Learning
  • ISBN: 1284065944
  • Category : Medical
  • Languages : en
  • Pages : 554

Introduction to public health communication / Claudia Parvanta -- Population health : a primer / Patrick L. Remington -- A public health communication planning framework / Claudia Parvanta -- How to communicate about data / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- Communicating for policy and advocacy / Claudia Parvanta -- Health literacy and clear health communication / Erika M. Hedden -- Behavior change communication : theories, models and practice strategies / Claudia Parvanta -- Formative research / Claudia Parvanta -- Media vehicles, platforms and channels / Claudia Parvanta -- Implementating a communication intervention / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy and Jonathan DeShazo -- Clinician-client communication / Richard N. Harner -- The role of communication in cancer prevention and care / Wen-ying Sylvia Chou, Danielle Blanch-Hartigan, Chan Le Thai -- Crisis and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta -- Health communication in resource-poor countries / Carmen Cronin and Suruchi Sood


Essential Readings in Health Behavior

Essential Readings in Health Behavior

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  • Author: Mark Edberg
  • Publisher: Jones & Bartlett Learning
  • ISBN: 0763738182
  • Category : Business & Economics
  • Languages : en
  • Pages : 321

Health Behavior, Education, & Promotion