Enterprise Marketing Management

Enterprise Marketing Management

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  • Author: Dave Sutton
  • Publisher: John Wiley & Sons
  • ISBN: 047148086X
  • Category : Business & Economics
  • Languages : en
  • Pages : 224

A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.


Enterprise Marketing Management

Enterprise Marketing Management

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  • Author: Gerardus Blokdyk
  • Publisher: Createspace Independent Publishing Platform
  • ISBN: 9781717485328
  • Category :
  • Languages : en
  • Pages : 142

What other areas of the organization might benefit from the Enterprise marketing management team's improvements, knowledge, and learning? What are the business goals Enterprise marketing management is aiming to achieve? What are all of our Enterprise marketing management domains and what do they do? What should the next improvement project be that is related to Enterprise marketing management? Can Management personnel recognize the monetary benefit of Enterprise marketing management? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Enterprise marketing management investments work better. This Enterprise marketing management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Enterprise marketing management Self-Assessment. Featuring 710 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Enterprise marketing management improvements can be made. In using the questions you will be better able to: - diagnose Enterprise marketing management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Enterprise marketing management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Enterprise marketing management Scorecard, you will develop a clear picture of which Enterprise marketing management areas need attention. Your purchase includes access details to the Enterprise marketing management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.


Resources and Technologies of the Enterprise Marketing Management

Resources and Technologies of the Enterprise Marketing Management

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  • Author: Yuriy Dovhan
  • Publisher:
  • ISBN:
  • Category :
  • Languages : en
  • Pages : 0

Introduction. A key feature of the enterprise marketing management is the implementation of management marketing concepts, ideas and approaches in all functional areas of business organization and enterprise management. Marketing management of the enterprise is carried out through the use of resources and marketing technologies.The purpose of the article. The purpose of the article is to determine the nature, content and features of the use of marketing resources and technologies in the enterprise marketing management.Results. It is determined that marketing resources should be defined as the means of the enterprise, which allow to form an effective system of creating ideas and goods or services, their pricing, promotion, distribution and help to improve the image of the enterprise and consumer loyalty. Hence, marketing resources are a set of interconnected and interdependent tools that are available and aimed at producing goods and services that have value for consumers and are able to meet their needs at the best price and at the same time make a profit.It is substantiated that marketing technologies should be considered in a broad sense as a set or model of consistent marketing processes, techniques, actions and a system of scientific knowledge about them, while in a narrower semantic aspect, as a set of marketing tools that are used in the marketing activity of the enterprise. In modern conditions, effective operation of the enterprise involves active use of marketing resources, tools and technologies aimed to achieve social and economic goals of its activities. Marketing tools combined in the marketing technology enable to effectively address issues related to the development, distribution and consumption of goods and services.Conclusions. Marketing resources and technologies play an important role in the establishment, operation and development of any enterprise. Their competent use enables to improve the level of the enterprise management, increase the competitiveness of the enterprise and its products on the market. Effective market activity and successful competition require that the management of enterprises have knowledge and competencies for the optimal use of marketing resources and use technologies for marketing activities.


Building Products for the Enterprise

Building Products for the Enterprise

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  • Author: Blair Reeves
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 1492024732
  • Category : Computers
  • Languages : en
  • Pages : 136

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed


Enterprise Relationship Management

Enterprise Relationship Management

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  • Author: Andrew Humphries
  • Publisher: Gower Publishing, Ltd.
  • ISBN: 1472429109
  • Category : Business & Economics
  • Languages : en
  • Pages : 235

In today's connected global marketplace, success and failure is bound up with the management of your inter-organisational partnerships. Competition is no longer between individual organisations but between alliances of companies and networks of supply chains. Richard Gibbs and Andrew Humphries provide a practical guide to the management process and skill sets needed for co-ordinating the business activities that are essential to creating a competitive advantage. Their eight partnership types developed from earlier research help readers adapt their relationship strategies to the different opportunities that present themselves and focus their greatest time and resources on the collaborations that offer the greatest value. The text includes an explanation of the context for collaboration, the principles and drivers for success, as well as techniques for appraisal and management. This is an excellent overview of the tools, techniques and philosophies behind an enterprise’s successful management of its strategically important relationships. Enterprise Relationship Management will help ensure your organisation has the requisite ability to form, manage, retire and exit partnerships in a fluid and agile way. Whether you are in sales or marketing or finance and operations, this book will show you how to get the most from your partnerships.


Marketing Management in Africa

Marketing Management in Africa

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  • Author: George Tesar
  • Publisher: Routledge
  • ISBN: 1351864831
  • Category : Business & Economics
  • Languages : en
  • Pages : 313

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.


Mastering Marketing Agility

Mastering Marketing Agility

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  • Author: Andrea Fryrear
  • Publisher: National Geographic Books
  • ISBN: 1523090987
  • Category : Business & Economics
  • Languages : en
  • Pages : 0

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.


International Marketing Management

International Marketing Management

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  • Author: Ralph Berndt
  • Publisher: Springer Nature
  • ISBN: 3662668009
  • Category : Business & Economics
  • Languages : en
  • Pages : 604

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.


Strategic Marketing for Social Enterprises in Developing Nations

Strategic Marketing for Social Enterprises in Developing Nations

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  • Author: Chiweshe, Nigel
  • Publisher: IGI Global
  • ISBN: 1522578609
  • Category : Business & Economics
  • Languages : en
  • Pages : 373

Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.


Management for Social Enterprise

Management for Social Enterprise

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  • Author: Bob Doherty
  • Publisher: SAGE
  • ISBN: 0857026887
  • Category : Business & Economics
  • Languages : en
  • Pages : 258

`Management for Social Enterprise is a great introduction to the rich variety of social enterprises in the UK. It is also a useful tool to help us to build more effective social enterprises that really deliver on their missions by people who have hands on experience. This is just what the rapidly growing social enterprise sector needs, a management manual to help us take social enterprises to the next level by people who have hands on experience′ - Sophi Tranchell, Managing Director of Divine Chocolate Ltd and Cabinet Office sponsored Social Enterprise Ambassador `The recent explosive growth in the number of social enterprises, their diverse and dynamic nature, and the upsurge in research about them all makes this a potentially bewildering field of knowledge to explore. This book provides a clear and timely guide to the management challenges involved in understanding and running social enterprises, and underlines why their unique nature requires something more than just standard business school wisdom′ - Ken Peattie, Professor of Marketing and Strategy, Cardiff Business School, and Director of the ESRC Centre for Business Relationships, Accountability, Sustainability and Society `Provides a good introduction to the management of social enterprises touching on a broad range of topics and will help those invovled in managing social enterprises and those trying to understand more about the sector. It draws on the experience of those who have worked in the social enterprise sector in a range of countries and are passionate about developing it′ - Fergus Lyon, Professor of Enterprise and Organizations, Middlesex University Overviewing the key business topics required by social entrepreneurs, and managers in social enterprises Management for Social Enterprise covers strategy, finance, ethics, social accounting, marketing and people management. Written in direct, accessible language by a team of authors currently teaching and researching in this sector, each chapter is fully supported with learning resources. Chapters include brief overviews, further reading, suggested web resources and, importantly, international case studies, drawing on real-life business examples. This book is essential reading for students and practitioners of Social Entrepreneurship and Social Enterprise, but will also be of use to anyone with an interest in management, corporate responsibility, ethics or community studies.