Managing Electronic Media

2012-09-10
Managing Electronic Media

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  • Author: Joan Van Tassel
  • Publisher: Taylor & Francis
  • ISBN: 1136031618
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 434

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

An Introduction to Writing for Electronic Media

2012-09-10
An Introduction to Writing for Electronic Media

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  • Author: Robert B. Musburger, PhD
  • Publisher: CRC Press
  • ISBN: 1136033149
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 358

"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University

Social Media for Medical Professionals

2019-05-23
Social Media for Medical Professionals

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  • Author: David R. Stukus
  • Publisher: Springer
  • ISBN: 3030144399
  • Category : Medical
  • Languages : en
  • Pages : 230

Medical professionals are increasingly engaging with social media in an effort to provide credible evidence-based information and combat the misinformation that patients are finding online and bringing to office visits. Medical professionals are uniquely poised to recognize the harm that can come from applying the incorrect information to decisions affecting one’s health, while they are also able to serve as valued and knowledgeable experts online and engage with patients and the public to provide accurate, up-to-date information. Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World is a unique, first-of-its-kind resource, providing specific social media strategies for engagement, as well as advice regarding best practices for professionals to maintain at all times. Chapters discuss many aspects pertaining to social media, covering the basics, researching and assessing credible medical information online, and best practices for discussing myths and misconceptions with patients. Later chapters cover the benefits of engaging in social media as a medical professional, strategies for increasing engagement and building an audience, various options and platforms for content creation and finding your niche, dos’s and don’ts regarding patient privacy, and strategies for dealing with negative comments online. A uniquely practical resource, Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World will be of interest to medical professionals across the spectrum of healthcare, from the student to the seasoned clinician, providing valuable perspective on practicing medicine in an evolving digital world.

Electronic Media Criticism

2001
Electronic Media Criticism

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  • Author: Peter B. Orlik
  • Publisher: Psychology Press
  • ISBN: 0805836411
  • Category : Mass media criticism
  • Languages : en
  • Pages : 424

Given the prominence of the electronic media in the 21st century, it is crucial that both media professionals and consumers know how to decipher and evaluate media content, the assumptions on which that content is based, and the constraints to which it is subject. Electronic Media Criticismoffers a variety of critical approaches to audio and video discourse. Rather than restricting itself to one perspective, the book applies key aesthetic, sociological, philosophical, psychological, structural, and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. Maintaining the approach of the original volume, this second edition includes: * updated chapters to reflect the current media world, including sample reviews and illustrations, * material pertaining to "new media"--because the book is process-oriented rather than medium-oriented, Internet referents are interspersed in discussion of the various critical perspectives, * two additional scripts for critical analysis--an episode of The Simpsonsand an installment of the dark Canadian comedy The Newsroom,and * new exercises for further practice in applying critical procedures. Orlik interweaves the insights of industry and academic authorities, recognizing that both orientations are essential in the development of a valid and viable critical outlook. Written for media students and practitioners, all readers of this volume will gain feasible and flexible tools for focused and rational analysis of electronic media products, as well as improved understanding of the role and essential ingredients of criticism itself.

Journalism Ethics

2016-03
Journalism Ethics

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  • Author: Fred Brown
  • Publisher:
  • ISBN: 9781936863648
  • Category :
  • Languages : en
  • Pages : 0

Closely organized around the Society of Professional Journalists' code of ethics--the news industry's widely accepted "gold standard" of journalism principles--this updated edition features a wide selection of case studies penned by professional journalists--including several new additions--that offer examples of thoughtful, powerful, and principled reporting. Cases where regrettable decisions have taught important lessons are also included, providing a new template for analyzing moral predicaments. This revised edition includes chapters such as "Ethics and the Law," "Conflicts of Interest," "Privacy," and "Source/Reporter Relationships." Describing the basic connection between ethical journalism and excellent journalism, this is a lively, succinct, and accessible discussion of how this type of reporting can be morally upheld in the present day, regardless of medium or platform.

Electronic Media

2016-12-01
Electronic Media

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  • Author: Norman J. Medoff
  • Publisher: Taylor & Francis
  • ISBN: 1317448626
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 666

Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)

Model Rules of Professional Conduct

2007
Model Rules of Professional Conduct

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  • Author: American Bar Association. House of Delegates
  • Publisher: American Bar Association
  • ISBN: 9781590318737
  • Category : Law
  • Languages : en
  • Pages : 216

The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Selling Electronic Media

1999
Selling Electronic Media

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  • Author: Ed Shane
  • Publisher: Gulf Professional Publishing
  • ISBN: 9780240803272
  • Category : Business & Economics
  • Languages : en
  • Pages : 492

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Gerontologic Nursing - E-Book

2024-11-14
Gerontologic Nursing - E-Book

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  • Author: Jennifer J. Yeager
  • Publisher: Elsevier Health Sciences
  • ISBN: 0323936873
  • Category : Medical
  • Languages : en
  • Pages : 1694

Prepare to compassionately care for the aging population with Gerontologic Nursing, 7th Edition, uniquely known for its comprehensive coverage of the most common medical-surgical problems associated with older adults. Organized by body system for easy retrieval of information, it delves into health promotion and both basic and complex gerontologic concepts and issues. A disorder-focused approach addresses nursing management and care coordination across health care delivery settings. This text emphasizes topics such as nutrition, chronic illness, emergency treatment, patient teaching, home care, and end-of-life care — and provides you with a solid foundation to meet the future challenges of providing nursing care for the vast and growing older adult population. - NEW! Next Generation NCLEX® (NGN)-style cases and questions are included in select clinical chapters. - NEW! Aging theory and nursing theory content promotes understanding of the relationship between theory and practice. - NEW! Cultural content integrated throughout the text facilitates culturally congruent care practices. - UPDATED! Completely revised chapters ensure content is relevant and practice-related for the gerontologic nurse. - Body system chapters include an overview of age-related changes in structure and function. - Current standards and guidelines are reflected throughout to ensure you are learning the most up-to-date information. - Essential nursing care guidelines are presented in each clinical chapter. - Psychologic and sociocultural issues and aspects of older adult care are integrated throughout the text. - Clinical judgment questions at the end of chapters challenge you to apply your knowledge and clinical judgment skills. - Helpful boxes throughout the text highlight key information, including: - Nursing Care Plan - Patient/Family Teaching - Health Promotion/Illness Prevention - Nutritional Considerations - Evidence-Based Practice - Emergency Treatment - Home Care - Key points and summary sections at the end of chapters reinforce the most important concepts and information. - One Next Generation NCLEX® (NGN)-style case/question added to each clinical chapter - Adding content on culturally congruent care to Socioeconomic and Environmental Influences chapter - Expanded content on Pressure InjuriesExpanded content on Infection & Inflammation

Electronic Media Law and Regulation

2013-07-24
Electronic Media Law and Regulation

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  • Author: Kenneth C. Creech
  • Publisher: Routledge
  • ISBN: 1136289658
  • Category : Law
  • Languages : en
  • Pages : 566

Electronic Media Law and Regulation is a case-based law text that provides students with direct access to case law as well as the context in which to understand its meaning and impact. The text overviews the major legal and regulatory issues facing broadcasting, cable, and developing media in today's industry. Presenting information from major cases, rules, regulations, and legal documents in a concise and readable form, this book helps current and prospective media professsionals understand the complex realm of law and regulation. Students will learn how to avoid common legal pitfalls and anticipate situations that may have potential legal consequences. This sixth edition provides annotated cases with margin notes, and new chapters address such timely issues as media ownership, freedom of information, entertainment rights, and cyber law.