Content

2022-05-10
Content

PDF Content Download

  • Author: Kate Eichhorn
  • Publisher: MIT Press
  • ISBN: 0262543281
  • Category : Social Science
  • Languages : en
  • Pages : 188

A concise introduction to content and the content industry, from the early internet to the Instagram egg. From the time we roll out of bed to check overnight updates to our last posts, likes, and views of the previous day, we're consuming and producing content. But what does the term “content” even mean? When did it become ubiquitous? And at what cost? In this volume in the MIT Press Essential Knowledge series, Kate Eichhorn offers a concise introduction to content and the content industry, examining the far-reaching effects content has on culture, politics, and labor in a digital age. Eichhorn traces the evolution of our current understanding of content from the early internet to the current social mediaverse. The quintessential example of content, she says, is the Instagram egg—an image that imparted no information or knowledge and circulated simply for the sake of circulation. Eichhorn explores what differentiates user-generated content from content produced by compensated (although often undercompensated) workers; examines how fields from art and literature to journalism and politics have weathered the rise of the content industry; and investigates the increasing importance of artists’ “content capital”—the ability of artists, writers, and performers to produce content not about their work but about their status as artists.

Content Rules

2010-11-11
Content Rules

PDF Content Rules Download

  • Author: Ann Handley
  • Publisher: John Wiley & Sons
  • ISBN: 0470948728
  • Category : Business & Economics
  • Languages : en
  • Pages : 238

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Content Everywhere

2012-12-12
Content Everywhere

PDF Content Everywhere Download

  • Author: Sara Wachter-Boettcher
  • Publisher: Rosenfeld Media
  • ISBN: 193382090X
  • Category : Computers
  • Languages : en
  • Pages : 242

Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Cambridge Advanced Learner's Dictionary

2003
Cambridge Advanced Learner's Dictionary

PDF Cambridge Advanced Learner's Dictionary Download

  • Author: Kate Woodford
  • Publisher:
  • ISBN: 9780521824231
  • Category : Foreign Language Study
  • Languages : en
  • Pages : 1550

The Cambridge Advanced Learner's Dictionary is the ideal dictionary for advanced EFL/ESL learners. Easy to use and with a great CD-ROM - the perfect learner's dictionary for exam success. First published as the Cambridge International Dictionary of English, this new edition has been completely updated and redesigned. - References to over 170,000 words, phrases and examples explained in clear and natural English - All the important new words that have come into the language (e.g. dirty bomb, lairy, 9/11, clickable) - Over 200 'Common Learner Error' notes, based on the Cambridge Learner Corpus from Cambridge ESOL exams Plus, on the CD-ROM: - SMART thesaurus - lets you find all the words with the same meaning - QUICKfind - automatically looks up words while you are working on-screen - SUPERwrite - tools for advanced writing, giving help with grammar and collocation - Hear and practise all the words.

Content Chemistry

2012
Content Chemistry

PDF Content Chemistry Download

  • Author: Andy Crestodina
  • Publisher:
  • ISBN: 9780988336407
  • Category : Electronic commerce
  • Languages : en
  • Pages : 0

The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.

The Elements of Content Strategy

2011
The Elements of Content Strategy

PDF The Elements of Content Strategy Download

  • Author: Erin Kissane
  • Publisher: Book Apart
  • ISBN: 9781952616518
  • Category : Computers
  • Languages : en
  • Pages : 0

Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.

Radically Content

2022-04-12
Radically Content

PDF Radically Content Download

  • Author: Jamie Varon
  • Publisher: Rock Point
  • ISBN: 0760375283
  • Category : Self-Help
  • Languages : en
  • Pages : 211

*Named Book of the Week by Maria Shriver’s The Sunday Paper* “If you’ve spent the last couple years untangling yourself from Hustle Culture, and trying to find who you are outside of your achievements and productivity, then we've got just the book for you. Fans of Untamed, this is your next favorite read.” —POPSUGAR “I’ve fallen in love with Jamie’s words and how she so effortlessly can make us feel united with them. She has a true gift of helping us realize that all of our ‘human’ moments are what make us so special. She is a real light in this world.” —Lucy Hale, Award-Winning Actress from Pretty Little Liars, The Hating Game, and more Blending memoir, sharp social insights, and unique practical tools, author Jamie Varon is your guide to radical contentment—a satisfied life outside the bounds of societal expectations. Too many of us are waiting for our lives to begin, putting our happiness on layaway for some future version where it all lines up, when we’ve accomplished it all, when we have the perfect career, bodies, partners, and when our lives finally feel “good enough.” But what is good enough? Who gets to decide? And when do we ever reach it? Jamie takes a sharp, incisive look at the industries that are constantly telling us to do more, be more, and keep striving, pushing, and hustling—and shows you how to radically opt out of societal conditioning. We’ve learned to be terrified of contentment, thinking it will lead us to complacency. Yet, being content in a world that profits off our dissatisfaction is not complacency. It’s revolutionary. Radically Content makes the case for a new framework of living. Exploring themes like guilt, I’ll be happy when…, anxiety, settling, control, healing, shame, self-trust, and being our own worst enemies—not only will you unlearn the dogma of that discontent, but learn practical tools to create a more satisfied life for yourself, including: Cultivating real self-trust Defining your own version of “success” Living with intention Rewriting your personal narrative Creating consistent and healing rituals Packed with revelatory insights, Radically Content is an exhale. A respite from the chaos of our current world. A calm place to land when you’ve had enough with trying to be enough.

Task-Based Intranet Content

2021-01-23
Task-Based Intranet Content

PDF Task-Based Intranet Content Download

  • Author: Lizzie Bruce
  • Publisher:
  • ISBN: 9781034322467
  • Category :
  • Languages : en
  • Pages :

"This will become the go-to resource for intranet projects" - Robert MillsCreate content that makes it faster for people to find what they need on the intranet than from a colleague. Learn user-centred design as you progress through this practical, stage by stage guide.Generally, people want information about a specific thing, fast, when they visit an intranet. They need it in as little time as possible, so they can get to a meeting, or enjoy their lunch break.This book outlines processes that put into practice these 3 essential principles for user-centred intranet content:1. Content reflects a staff need for it.2. Information is easy to find.3. Style, tone and language is optimised for users with little time to read and absorb content.Lizzie Bruce pours her experience of designing intranet content around staff needs for UK government into 100 pages of advice and techniques for creating usable, readable content.Includes: list of universal intranet tasks, glossary of user-centred design terms, project "shopping list", timeline planner, tips for stakeholder buy-in, and links to case studies and blogs.Every organisation planning an intranet redesign needs this book.

Content Computing

2005-01-25
Content Computing

PDF Content Computing Download

  • Author: Chi-Hung Chi
  • Publisher: Springer
  • ISBN: 3540304835
  • Category : Computers
  • Languages : en
  • Pages : 522

Welcome to the Advanced Workshop on Content Computing 2004. The focus of this workshop was "Content Computing". It emphasized research areas that facilitate efficient, appropriate dissemination of content to users with the necessary access rights. We use the word "content" instead of "information" or "data" because we want to cover not only raw data but also presentation quality. The fast growth of the Internet has already made it the key infrastructure for information dissemination,education,business and entertainment. While the client-server model has been the most widely adopted paradigm for the WWW, the desire to provide more value-added services in the delivery layer has led to the concept of an active network, where content-driven, intelligent computation will be performed to provide quality-of-service for content presentation and best-?t client demand. These value-added services typically aim to enhance information security, provide pervasive Internet access, and improve application robustness, system/network performance, knowledge extraction,etc. They are realized by incorporating sophisticated mechanisms at the delivery layer,which is transparent to the content providers and Web surfers. Consequently, the notion of "Content Computing" has emerged. Content computing is a new paradigm for coordinating distributed systems and intelligent networks, based on a peer-to-peer model and with value-added processing of the application-specific contents at the - livery layer. This paradigm is especially useful to pervasive lightweight client devices such as mobile and portable end-user terminals with a wide variation of hardware/software configurations. This year, the workshop was held in Zhenjiang, Jiangsu, China. We received 194 high-quality papers from 11 regions, namely PR China, Korea, Singapore, Japan, United States, Canada, Australia, Germany, Taiwan, Italy, and Hong Kong. Totally, 62 papers were accepted and presented in the workshop.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

2015-09-04
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

PDF Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Download

  • Author: Joe Pulizzi
  • Publisher: McGraw Hill Professional
  • ISBN: 1259589668
  • Category : Business & Economics
  • Languages : en
  • Pages : 358

“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners