Content

Content

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  • Author: Kate Eichhorn
  • Publisher: MIT Press
  • ISBN: 0262543281
  • Category : Social Science
  • Languages : en
  • Pages : 188

A concise introduction to content and the content industry, from the early internet to the Instagram egg. From the time we roll out of bed to check overnight updates to our last posts, likes, and views of the previous day, we're consuming and producing content. But what does the term “content” even mean? When did it become ubiquitous? And at what cost? In this volume in the MIT Press Essential Knowledge series, Kate Eichhorn offers a concise introduction to content and the content industry, examining the far-reaching effects content has on culture, politics, and labor in a digital age. Eichhorn traces the evolution of our current understanding of content from the early internet to the current social mediaverse. The quintessential example of content, she says, is the Instagram egg—an image that imparted no information or knowledge and circulated simply for the sake of circulation. Eichhorn explores what differentiates user-generated content from content produced by compensated (although often undercompensated) workers; examines how fields from art and literature to journalism and politics have weathered the rise of the content industry; and investigates the increasing importance of artists’ “content capital”—the ability of artists, writers, and performers to produce content not about their work but about their status as artists.


The Elements of Content Strategy

The Elements of Content Strategy

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  • Author: Erin Kissane
  • Publisher: Book Apart
  • ISBN: 9781952616518
  • Category : Computers
  • Languages : en
  • Pages : 0

Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.


Content Chemistry

Content Chemistry

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  • Author: Andy Crestodina
  • Publisher:
  • ISBN: 9780988336407
  • Category : Electronic commerce
  • Languages : en
  • Pages : 0

The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.


Cambridge Advanced Learner's Dictionary

Cambridge Advanced Learner's Dictionary

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  • Author: Kate Woodford
  • Publisher:
  • ISBN: 9780521824231
  • Category : Foreign Language Study
  • Languages : en
  • Pages : 1550

The Cambridge Advanced Learner's Dictionary is the ideal dictionary for advanced EFL/ESL learners. Easy to use and with a great CD-ROM - the perfect learner's dictionary for exam success. First published as the Cambridge International Dictionary of English, this new edition has been completely updated and redesigned. - References to over 170,000 words, phrases and examples explained in clear and natural English - All the important new words that have come into the language (e.g. dirty bomb, lairy, 9/11, clickable) - Over 200 'Common Learner Error' notes, based on the Cambridge Learner Corpus from Cambridge ESOL exams Plus, on the CD-ROM: - SMART thesaurus - lets you find all the words with the same meaning - QUICKfind - automatically looks up words while you are working on-screen - SUPERwrite - tools for advanced writing, giving help with grammar and collocation - Hear and practise all the words.


Content Everywhere

Content Everywhere

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  • Author: Sara Wachter-Boettcher
  • Publisher: Rosenfeld Media
  • ISBN: 193382090X
  • Category : Computers
  • Languages : en
  • Pages : 242

Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.


Content Management Bible

Content Management Bible

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  • Author: Bob Boiko
  • Publisher: John Wiley & Sons
  • ISBN: 0764583646
  • Category : Computers
  • Languages : en
  • Pages : 1172

Written by one of the leading experts in content management systems (CMS), this newly revised bestseller guides readers through the confusing-and often intimidating-task of building, implementing, running, and managing a CMS Updated to cover recent developments in online delivery systems, as well as XML and related technologies Reflects valuable input from CMS users who attended the author's workshops, conferences, and courses An essential reference showing anyone involved in information delivery systems how to plan and implement a system that can handle large amounts of information and help achieve an organization's overall goals


Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

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  • Author: Joe Pulizzi
  • Publisher: McGraw Hill Professional
  • ISBN: 0071819916
  • Category : Business & Economics
  • Languages : en
  • Pages : 368

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.


Content Computing

Content Computing

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  • Author: Chi-Hung Chi
  • Publisher: Springer
  • ISBN: 3540304835
  • Category : Computers
  • Languages : en
  • Pages : 522

Welcome to the Advanced Workshop on Content Computing 2004. The focus of this workshop was "Content Computing". It emphasized research areas that facilitate efficient, appropriate dissemination of content to users with the necessary access rights. We use the word "content" instead of "information" or "data" because we want to cover not only raw data but also presentation quality. The fast growth of the Internet has already made it the key infrastructure for information dissemination,education,business and entertainment. While the client-server model has been the most widely adopted paradigm for the WWW, the desire to provide more value-added services in the delivery layer has led to the concept of an active network, where content-driven, intelligent computation will be performed to provide quality-of-service for content presentation and best-?t client demand. These value-added services typically aim to enhance information security, provide pervasive Internet access, and improve application robustness, system/network performance, knowledge extraction,etc. They are realized by incorporating sophisticated mechanisms at the delivery layer,which is transparent to the content providers and Web surfers. Consequently, the notion of "Content Computing" has emerged. Content computing is a new paradigm for coordinating distributed systems and intelligent networks, based on a peer-to-peer model and with value-added processing of the application-specific contents at the - livery layer. This paradigm is especially useful to pervasive lightweight client devices such as mobile and portable end-user terminals with a wide variation of hardware/software configurations. This year, the workshop was held in Zhenjiang, Jiangsu, China. We received 194 high-quality papers from 11 regions, namely PR China, Korea, Singapore, Japan, United States, Canada, Australia, Germany, Taiwan, Italy, and Hong Kong. Totally, 62 papers were accepted and presented in the workshop.


The Shape of Content

The Shape of Content

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  • Author: Ben Shahn
  • Publisher: Harvard University Press
  • ISBN: 9780674805705
  • Category : Art
  • Languages : en
  • Pages : 148

"A modern painter discusses meaning and form in contemporary painting and offers advice to aspiring artists."--


Master Content Marketing

Master Content Marketing

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  • Author: Pamela Wilson
  • Publisher: Big Brand Books
  • ISBN: 9780997875447
  • Category :
  • Languages : en
  • Pages : 244

Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book."Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson."