Competition Demystified

Competition Demystified

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  • Author: Bruce C. Greenwald
  • Publisher: Penguin
  • ISBN: 1101218436
  • Category : Business & Economics
  • Languages : en
  • Pages : 416

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?


Competition Demystified

Competition Demystified

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  • Author: Bruce C. Greenwald
  • Publisher:
  • ISBN:
  • Category : Business planning
  • Languages : en
  • Pages : 0


Value Investing

Value Investing

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  • Author: Bruce C. Greenwald
  • Publisher: John Wiley & Sons
  • ISBN: 9780471463399
  • Category : Business & Economics
  • Languages : en
  • Pages : 324

From the "guru to Wall Street's gurus" comes the fundamental techniques of value investing and their applications Bruce Greenwald is one of the leading authorities on value investing. Some of the savviest people on Wall Street have taken his Columbia Business School executive education course on the subject. Now this dynamic and popular teacher, with some colleagues, reveals the fundamental principles of value investing, the one investment technique that has proven itself consistently over time. After covering general techniques of value investing, the book proceeds to illustrate their applications through profiles of Warren Buffett, Michael Price, Mario Gabellio, and other successful value investors. A number of case studies highlight the techniques in practice. Bruce C. N. Greenwald (New York, NY) is the Robert Heilbrunn Professor of Finance and Asset Management at Columbia University. Judd Kahn, PhD (New York, NY), is a member of Morningside Value Investors. Paul D. Sonkin (New York, NY) is the investment manager of the Hummingbird Value Fund. Michael van Biema (New York, NY) is an Assistant Professor at the Graduate School of Business, Columbia University.


Marketing Demystified

Marketing Demystified

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  • Author: Donna Anselmo
  • Publisher: McGraw Hill Professional
  • ISBN: 0071737189
  • Category : Business & Economics
  • Languages : en
  • Pages : 401

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.


Creating a Learning Society

Creating a Learning Society

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  • Author: Joseph E. Stiglitz
  • Publisher: Columbia University Press
  • ISBN: 0231540620
  • Category : Business & Economics
  • Languages : en
  • Pages : 427

“A superb new understanding of the dynamic economy as a learning society, one that goes well beyond the usual treatment of education, training, and R&D.”—Robert Kuttner, author of The Stakes: 2020 and the Survival of American Democracy Since its publication Creating a Learning Society has served as an effective tool for those who advocate government policies to advance science and technology. It shows persuasively how enormous increases in our standard of living have been the result of learning how to learn, and it explains how advanced and developing countries alike can model a new learning economy on this example. Creating a Learning Society: Reader’s Edition uses accessible language to focus on the work’s central message and policy prescriptions. As the book makes clear, creating a learning society requires good governmental policy in trade, industry, intellectual property, and other important areas. The text’s central thesis—that every policy affects learning—is critical for governments unaware of the innovative ways they can propel their economies forward. “Profound and dazzling. In their new book, Joseph E. Stiglitz and Bruce C. Greenwald study the human wish to learn and our ability to learn and so uncover the processes that relate the institutions we devise and the accompanying processes that drive the production, dissemination, and use of knowledge . . . This is social science at its best.”—Partha Dasgupta, University of Cambridge “An impressive tour de force, from the theory of the firm all the way to long-term development, guided by the focus on knowledge and learning . . . This is an ambitious book with far-reaching policy implications.”—Giovanni Dosi, director, Institute of Economics, Scuola Superiore Sant’Anna “[A] sweeping work of macroeconomic theory.”—Harvard Business Review


Economics DeMYSTiFieD

Economics DeMYSTiFieD

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  • Author: Melanie Fox
  • Publisher: McGraw Hill Professional
  • ISBN: 0071782842
  • Category : Business & Economics
  • Languages : en
  • Pages : 417

All the information you need—quick, easy, and ON THE MONEY ECON. Do these letters make you sweat? You’re not alone. From college freshmen to PhD students, economics tops the list of panic-inducing classes. But help has arrived. Economics DeMYSTiFieD is a curriculum-based, self-teaching guide that makes learning this important business topic easier than ever. Filled with illustrations, plain-English explanations, and real-life examples, it starts with the fundamentals and eases you into the more complicated theories, concepts, and mathematical formulas. When it comes to making this complex topic easy to grasp, Economics DeMYSTiFieD corners the market. This fast and easy guide features: Expert overviews of key topics, including supply and demand, macro- and microeconomics, consumer price index, and monetary policy Chapter-ending quizzes and a final exam for charting your progress Math equations you can work out to bolster your comprehension Special-focus chapters on the environment, healthcare, and insurance Simple enough for a beginner, but challenging enough for an advanced student, Economics DeMYSTiFieD is your shortcut to mastery of this otherwise perplexing subject.


Commodities Demystified

Commodities Demystified

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  • Author: Scott Frush
  • Publisher: McGraw Hill Professional
  • ISBN: 007154951X
  • Category : Business & Economics
  • Languages : en
  • Pages : 352

Confused about commodities? Consult this essential resource Oil, rice, corn, the Euro--commodities these days are hot, and they're getting hotter. This engaging and thorough guide covers all the basics you'll need to profit from today's most active investment classes. Commodities Demystified takes you straight to the heart of the subject, beginning with a discussion on the basic elements of the commodities market. It then introduces you to the various available commodities and investment options, including exchange-traded instruments, futures, and options, and explains the correlation between inflation and commodity prices. Finally, each chapter ends with a quick-review quiz enabling you to test your knowledge. Designed to provide a thorough education without overwhelming you with complexities and mystifying jargon, this self-teaching guide is exactly what you need to successfully identify and trade commodities in today's market. This confusion-busting guide covers: The fundamentals of the commodities market Different commodity classes and subclasses Finding a reputable commodities broker How to make online trades Strategies for minimizing risk and maximizing profits


Wharton on Dynamic Competitive Strategy

Wharton on Dynamic Competitive Strategy

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  • Author: George S. Day
  • Publisher: John Wiley & Sons
  • ISBN: 9780471689577
  • Category : Business & Economics
  • Languages : en
  • Pages : 484

Die Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.


Advantage

Advantage

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  • Author: Bill Burnett
  • Publisher: Booksurge Publishing
  • ISBN: 9781439267592
  • Category : Competition
  • Languages : en
  • Pages : 0

To create Advantage in the 'new normal' market, it will take more than thinking outside the box-leaders must dive inside the box to plug-in the company's most precious resource: its workforce.


GPRS Demystified

GPRS Demystified

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  • Author: John Hoffman
  • Publisher: McGraw Hill Professional
  • ISBN: 9780071385534
  • Category : Computers
  • Languages : en
  • Pages : 484

GPRS (General Packet Radio Service) is global mobile data technology. More important it is a step en route to next-generation wireless, or 3G, for many networks in the US and most networks in Europe and Asia. Questions like "when can we expect European take-up of GPRS?", "what kind of roaming will the standards bodies adopt?", "what functionality will first-generation terminals provide?", or "how will GPRS change the basic business practices of GSM operators?" all need to be answered before implementations proceed. This book helps the wireless industry gets its arms around the issues with contributions from many of the pioneering companies in the mobile data industry. It equips professionals with plain English explanations of technology, markets, billing systems, terminals and management challenges.